SmartMLS Hits the Ground Running

by Victor Lund on August 2, 2017

SmartMLSWALLINGFORD, CT – SmartMLS, the Multiple Listing Service formed from the merger of The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS), officially launched full, live operations to its members on August 1st, the company announced.

SmartMLS represents over 17,000 real estate professionals and covers all eight Connecticut counties, making it among the top twenty largest MLSs in the country. Though the third smallest state, Connecticut has the highest per capita income in the United States, and boasts a massive $13 billion in real estate transactions annually.

Led by co-CEOs Cameron Paine and Kathy Elson, SmartMLS is the product of merger discussions that began just seven months ago. It involved not only the physical merger of both MLS corporations and their back-end databases, products and services, but also a conversion to a new MLS system, CoreLogic’s Matrix 7 platform.

“We committed ourselves to an aggressive timeline and we’ve been able to hit those benchmarks at every step along the way.” said co-CEO Kathy Elson, adding, “The speed in which this was all accomplished is a tremendous credit to our team, our Board of Directors and our vendors.  MMSI in particular, our membership management partner, had a huge role in making this happen for us.  They were tasked with handling the de-duplication of offices and members and combining of our member records.  We couldn’t have done it without them.”

According to Co-CEO Cameron Paine, “It is generally accepted that the role of the MLS is to provide the most comprehensive, accurate, and timely data possible. However, many MLSs provide something far less than statewide data, which means they can only provide a fraction of a complete data set.  I’ll call this being a ‘Fractional MLS’.  The reason this merger came together so quickly is that we all recognized that being a Fractional MLS guarantees our irrelevance in the near future”.

At launch, over 96 percent of the real estate professionals in Connecticut will be using MLS services provided by SmartMLS.  SmartMLS uses the new CoreLogic Matrix 7.0 platform, proudly endorses the Broker Public Portal and provides Homesnap as both the mobile app and public-facing portal for the MLS.  SmartMLS will introduce a new Membership Dashboard provided by MMSI and powered by Clareity’s SSO product. In addition, SmartMLS offers ShowingAssist, Realist, Instanet, and LisTrac products as part of the MLS subscribership.

About SmartMLS

The SmartMLS territory spans the state of Connecticut, an area of over 5,500 square miles.  Centrally located between New York City and Boston, Connecticut provides direct access for commuters by both road and rail.   Home to multi-national corporations Electric Boat, Sikorsky, and the largest concentration of insurance companies anywhere, Connecticut earns its moniker of the “Insurance Capitol of the World”.  With some of the finest public and private K-12 schools in the country, Connecticut also offers elite colleges and universities including Yale, Wesleyan, Trinity and UCONN.  SmartMLS, Inc. is a Connecticut non-stock, for profit corporation governed by a Board of Directors comprised of twelve brokers and one agent.

Contact: Jack Edwards

Chief Marketing Officer

SmartMLS, Inc

Phone: (203) 697-1006 Ex. 2214

860 North Main St. Ext

Wallingford, CT 06492

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