December 2017

RESO logo

Heading to the holidays it warms my heart to think of the amazing progress that RESO has made in 2017.  In just two years, membership has increased 500% from 125 to more than 750 members!   Every conference sells out and enjoy great satisfaction ratings from members!  And finally, 95% of MLSs have now adopted the RESO Data Dictionary and well over half of the industry has been certified on the RESO Web API! Broker membership has increased significantly – RESO Broker members now represent over 900,000 agents. Just about every large brand is a member now – Realogy and all of its brands, Leading Real Estate Companies of the World, Keller Williams, Redfin, Movoto, Next Home, Long and Foster, eXp REALTY, RE/MAX and a WHOLE BUNCH MORE have become part of the RESO.  Having such a strong broker voice has fundamentally changed the organization, helping to make data standards more practical and more usable by tech companies and brokers! All of the increased participation in Work Groups also drove innovation with the RESO Data Standards. The 1.6 version of the Data Dictionary was the largest release EVER. The standards now cover nearly 1300 data fields – more than enough for every tech solution I have ever seen! RESO usage has become mainstream too!   Progressive companies like RMLS in Portland transitioned their IDX data feed to be RESO-compliant. Companies like Movoto and Wolfnet have proven that adhering to RESO data standards has saved them time and money and allowed them to focus more on innovation! Bottomline, the industry is beginning to live the data standards dream! And NOW here’s the latest achievement showing how RESO has really gone mainstream!   There were more applicants for the RESO Board of Directors this year than EVER before!   Every candidate was well-qualified and very passionate about the potential for innovation and industry growth that RESO opens up!  NAR has lended one of their brightest technology brains, Todd Carpenter to RESO as well. His depth of understanding of technology and the needs of the REALTOR® will be invaluable. The newly elected and appointed Board of Directors is an AWESOME collection of smart, progressive and action-oriented leaders that will continue to make RESO happen! I am really excited about the broker representation this year!    The level of engagement and commitment from brokers has been driven up by the passion and commitment of the current broker representatives. Paul […]


IRES and Pikes Peak Launch Data Share Using RPR View™

by Victor Lund on December 19, 2017


Realtors Property Resource® (RPR) offers a feature called RPR View™ which is now the largest MLS data share in the U.S.  Since its initial Residential Platform launch in 2010, MLSs licensing their information to RPR have a choice to display their active and sold records “only to their subscribers,” or to a wider audience like “statewide,” or “all REALTORS® nationwide.” MLSs can also selectively opt into sharing with specific markets. All 1.2 million REALTORS® have access to RPR and over 700,000 REALTORS® have accounts.  RPR also has over 665 licenses with MLSs and Associations, with the majority having a policy within RPR where they will “share their data with everyone who shares with them.” What IRES and Pikes Peak are doing with RPR View is more than just “turning on” listings. They are adding fields of information that are not typically shared with RPR, a feature specific to RPR View. These are fields that are fundamental to enabling transactions. Members of each market will have the ability to “view” the Confidential fields including offer of compensation, showing instructions, agent remarks, etc. The basic RPR sharing provides listing information to REALTORS® out of area, but the Data Share with RPR View goes further. A group of MLSs in Minnesota do this as well. Another key difference in this level of data sharing is that each MLS is also licensing their sold records to RPR for display between the two MLSs. As you should all know, Realtors Property Resource, including RPR View with these data sharing features is an exclusive member benefit of the National Association of REALTORS®. WAV Group likes to refer to this data share as data sharing lite – all of the great taste of a full data share, but less filling. RPR view is free to the MLS and the Realtor®, but does not involve managing reciprocal links, managing data feeds, etc. A full data share would include lock box integration, forms reciprocity, IDX/Vow integration, rules integration, etc. Full bodied data shares would come with a price tag of $1 to $6 per member per month and take upwards of a year to launch. Depending on your circumstances, RPR View may be appropriate to meet the needs of some of your MLS subscribers with little or no overhead to operate. Contact Kristen Carr for more information. If you do not have her phone numbers and email address – […]

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Inside Real Estate Acquires BrokerSumo

by Victor Lund on December 14, 2017

BrokerSumo Logo

WAV Group would like to congratulate Inside Real Estate and BrokerSumo. Inside Real Estate acquired BrokerSumo in an all cash transaction today. Both real estate technology firms are clients of both WAV Group and RE Technology. WAV Group is highly impressed by the quality of the Inside Real Estate core product, kvCORE. Inside Real Estate acquired Kunversion last year and has expanded the platform beyond team to a full broker suite. The kvCORE platform includes agent and broker lead generation websites, smart CRM, transaction management, an application marketplace, and integrations into many of the most popular applications in the industry. For the most part, the combination of kvCORE plus Transaction Management integration goes a long way toward a true lead to close solution. But the one thing was missing was Accounting and Commission management. With the acquisition of BrokerSumo, they have completed the suite. BrokerSumo developed a product that allows smaller brokers and teams to manage commissions and integrate with Quickbooks. Brokers and teams can purchase the application for hundreds of dollars for a lighter system than the resources required for a Profit Power or Lone Wolf solution. I think that the largest BrokerSumo broker has about 1500 agents. In terms of total addressable market – we think that BrokerSumo is poised for outstanding growth in 2018 with the support of the well capitalized Inside Real Estate team. BrokerSumo founder Jeremy Shoenig and a small team have developed a great application and successfully brought it to market. Now they will have the marketing and sales power of one of the largest web services companies in the industry to power the expansion. There are about 85,000 brokerages in America. The top 500 are firms with more than 250 agents. WAV Group estimates that the bottom 20,000 are single broker offices. We believe that there are about 60,000 firms that have between 5 and 250 agents, and that is where BrokerSumo delivers the most value. The system supports every imaginable commission plan and invites commissions plans to be structured discretely for  individual agents within the firm. Agents are provided with access to all of their commission history and can view the expected future commissions on deals in the pipeline – features that even the big boys have had challenges with delivering – especially on mobile. Aside from developing great technology, Inside Real Estate is backed by the venture capital firm, 42.Ventures – […]


The Houston Association of REALTORS® has long held the honor of celebrating success at the top of the MLS consumer facing website leaderboard. WAV Group has referenced this center of excellence in countless writings, research reports, and planning sessions. We turn once again to this well operated company to exhibit an example of how they are continuing to progress. One of the keynotes of driving consumer engagement is through email marketing campaigns. Today, RealInsights (the name of the HAR newsletter) is sent to an opt-in list of 800,000 consumers every two weeks! That is a vast consumer reach to promote Realtors and their properties to consumers. Even though the Broker Public Portal and Homesnap are fast approaching the heels of HAR success – they continue to shine bright in the great State of Texas. The Name Change All of us industry folks refer to the same way that Texans say it “H-A-R Dot Com.” What some of you may not know is that they embarked on a mission to extend to encompass all of Texas. As part of that strategic initiative, the letters have new meaning. No longer does H.A.R. stand for the Houston Association of REALTORS®. It now denotes a broader consumer brand name that is more encompassing and supporting of their expansion efforts. H.A.R. now denotes Homes and Rentals. Content Strategy Like many website operators, the creation of great consumer content requires great journalists. Common options for content creation include hiring full time staff or outsourcing to free-lance writers. Full time writers are expensive, often charging $60,000 or more plus benefits. You can hire free-lance writers for about $300 to $500 per article for good stuff, but you often run into a time management issue of finding the writer, following up on deadline, and the quality of work can sometimes prove difficult to manage. HAR found a great solution! HouseLogic®, a service of the NATIONAL ASSOCIATON OF REALTORS® is an excellent resource for content. You will notice that the articles in the newsletter are all sourced from HouseLogic with attribution. In the footer of the article on the HAR website is the statement – Visit for more articles like this. Reprinted from with permission of the NATIONAL ASSOCIATION OF REALTORS®. HouseLogic® has done a great job of generating content for consumers. The company comes under fire for their efforts to attract consumers to […]


Jason Sanchez promoted to CEO of GEPAR

by Marilyn Wilson on December 13, 2017


I am SO happy to announce that Jason Sanchez has been promoted to CEO of the Greater El Paso Association of REALTORS(R). We have worked with Jason for years. He is one on the most progressive and thoughtful leaders I have met in our industry. He has a humility blended with a passion for our industry that makes him a GREAT leader! I absolutely can’t wait to see how GEPAR will continue to evolve with his Jason’s energy! We will miss Sharron Ramirez too. She is an amazing leader and has done a great job of developing her team to be prepared to assume the reins seamlessly! She will be missed for sure. I wish you the best Sharron in your next adventure! Read the full press release below! El Paso, TX — (December, 12th, 2017) —At the end of 2017 the Greater El Paso Association of REALTORS® will be seeing the retirement of long time CEO Sharron Ramirez. Sharron Ramirez has led the association for over seventeen years as the Chief Executive Officer. During her tenure the Greater El Paso Association of REALTORS® has grown to become the largest trade association in El Paso, TX. With over two thousand members. Current MLS Director Jason Sanchez has been chosen to take over as the new CEO. Current REALTOR(R) Board President Dan Olivas commented on Sharron Ramirez’s retirement. ”While we are sad to have Sharron Ramirez retire, she leaves the association in great shape. We wish her the best in a well-deserved retirement.”   Coming in as the new CEO will be industry veteran Jason Sanchez. Renowned nationwide for his work within the MLS Industry. Jason brings with him over sixteen years of experience within the association. He currently sits on multiple boards and councils. Which include Corelogic, Zillow, CMLS & Project Upstream. Jason hopes to continue his work into making the local association among the most progressive in the nation. Jason commented: “I would like to thank the Greater El Paso Association of REALTORS’s leadership for having the confidence and trust to choose me as GEPAR’s next CEO. I promise to continue the standard of excellence that GEPAR has established as an organization. I am deeply humbled and excited for the future and I will work tirelessly each and every day with our leadership, staff and members to take this association to new heights!” Board President Dan Olivas is very […]

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MLS and Association consolidation has delivered a path to solve many problems for Realtors® and brokers operating in markets where there is overlapping market disorder. With the exception of the San Francisco Bay Area, most large NFL cities have removed the need for Realtors® and brokers to subscribe to multiple MLSs, pay duplicate fees for MLS services, and manage listings in multiple systems. There are plenty of markets that should continue to purse consolidation discussions, but by and large, the MLS industry is on the right track and that is cause for celebration. However, real estate forms continue to be cloistered by the same antiquated policies that listings faced a decade ago. It’s time to rethink forms licensing to Realtors® and brokers, and for the betterment of serving consumers through the transaction process. We call for a standard license agreement and data standard that allows all transaction management systems to integrate Association, MLS and Broker forms with “live” data that can be, with the broker or agent’s opt-in permission, securely shared across software applications. Where Forms Come From When WAV Group works with brokerage firms to integrate their transaction workflow across multiple markets of Associations and MLSs, the first question we address is “Who is the forms provider?” It’s a difficult question to answer because “it depends.” Forms come from multiple sources in each marketplace. The State Association of REALTORS® The best news for Realtors® is that, for the most part, real estate transaction forms are available through a branch of the National Association of REALTORS®. Typically, there are forms that are crafted by State Associations of REALTORS® that cover the buyer and seller representation agreements and contracts for most transactions. To some degree, there are also a number of common disclosure documents that are applicable statewide. The State Association normally includes the forms license costs in member dues, contributing an enormous value for membership in the REALTOR® Association. These forms are copyright protected by the State Association. The value of the forms needed for a single transaction more than justify Association membership. The Local Association of REALTORS® Before the digital age, Realtors® would drive to the local Association of REALTORS® to pick up their forms packet for a transaction. The local Association was in the printing business. It is important to understand that this was a key source of revenue to the local Association (along with lock boxes and […]

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Results From Real Estate’s First HyperLocal Survey

by Kevin Hawkins on December 13, 2017


WAV Group and other consumer research have consistently shown that buyers want neighborhood expertise above all else. It’s more important to consumers than an agent’s ability to negotiate or communicate. It’s often even more important to consumers than trust. So you would think that the most common agent business model would be designed to exploit that opportunity, right? But you would be wrong. Yet if you ask agents, they will tell you they indeed have deep local expertise – often they see themselves as being the “top” local expert. But if you look at what they do in their day-to-day business, they certainly don’t market their business or themselves that way. That’s some of the findings of the first-ever Hyperlocal real estate study WAV Group recently conducted for Colorado based technology firm, zavvie. The headline for the survey could very well read: “Agents, teams and brokers say one thing, do another.” Importance of HyperLocalism WAV Group found that a stunning 95% of agents, teams and broker-owners and real estate exes say local market knowledge is either “Very Important” or “Extremely Important” to their consumer clients. Two-in-three say it is “Extremely Important.” Hornung, CEO and Co-founder of zavvie, points out that real estate pros by and large are just are not making HyperLocal marketing a priority, despite all the research that shows how important it is to the consumers. Hornung explains that HyperLocal agents and teams focus their marketing activities specifically on a neighborhood or group of neighborhoods, which Hornung says is generally 3,000 homes or about 10,000 people. But only about 1 in 8 agents actually say they specialize in neighborhoods. “In fact, the study found that most real estate professionals are doing the exact opposite of HyperLocal marketing: they are casting the largest net, trying to throw draw their marketing circle as broad as possible,” Hornung points out. Not Really Local The study found that more than 60% of individual agents and 65% of teams say they “specialize” in a large regional or metro area. That’s like saying you “specialize” in collecting transportation or cars, versus rare Ferraris. “You can’t even specialize in a city or a town – its just too big of an area, geographically to be a ‘go-to expert’ that knows every single home in that size of a market. Yet that’s what folks were claiming,” says Stefan Peterson, COO of zavvie. There really is “a […]


Study Says Longer Tweets are Better

by Victor Lund on December 13, 2017

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old 140 to the new, abundant 280. A study published by SocialFlow outlines the following results from their research: Average Clicks – This is interesting. If your Twitter strategy is to get people to click though to your website – the number of characters in your post does not really matter. Their article publishing the research tells us that they evaluated 30,000 publisher tweets. I have no clue what the 94.46 means – but that is certainly not the click though rate! Suffice it to say that the click through rate does not seem to vary in relation to the longer or shorter tweets. Retweets did show a significant increase in engagement. Looks like the publishers in the study were doubling the number of retweets. This is great news for the ability to extend your messaging beyond your group of followers and reach their followers. Think “new business.” Average Likes – Who does not like to see the love from the followers you have on Twitter? The good news is that the more you say, the more your followers like you. Although not quite as significant as the enhanced performance found with retweets, the number of followers that will like your posts jumps up dramatically. To be sure – Twitter made a good decision in extending the number of characters from 140 to 280. Now your opportunity is to learn how to tweet in the extended format to improve your online effectiveness. Twitter is not for everyone, but plenty of people are into it – mostly media, marketing, and technology folks. We find this to be a particularly effective way to develop relationships with local journalists. Remind your PR folks! disclaimer – Facebook is a WAV Group client – Twitter is not. @victorlund


Holiday Lights Obsession, Explained

by Kevin Hawkins on December 12, 2017

Hawkins Lights

No, my house has not been featured on “The Great Christmas Light Fight.” My thousands of lights are neither programmed nor synchronized to holiday music. The International Space Station can’t see my Bainbridge Island, Washington home from orbit. I am just a guy who every year, for the last 20-plus years, has found the time to squeeze in dozens of hours to brighten our home for the holidays. From climbing ladders and walking on our high-pitched (formerly wood-shake) rooftop, to donning lights, stars and a blazingly bright cross made by our then 8-year old son and his granddad, to blanketing our front yard with classic cartoon character blow molds, animated blow ups, rope lighted deer and tens of thousands of LED lights. Christmastime for me means it’s time shine a lot of light to make the season bright – literally. Where I live, I have one of the most decked out homes that, for many on the Island, has become an annual drive-by tradition. In fact, I can’t go anywhere this time of year without bumping into someone I know asking me, “Are your lights up yet?” This routine starts the day after Thanksgiving and does not end until I post a video of the completed project on Facebook. This year, I am running way behind. WAV Group’s success has yielded the busiest November and December on record for me. I have traveled to three different states so far. Good for business, bad for having any extra time to hang lights. Now when I am about to be asked, “Are your…” I interrupt and say, “Ask me in about a week,” as I know the question that’s coming. I even hired a bunch of students from the robotics team at the high school I mentor last weekend to help out. We only made a dent after working a half-day in the pouring Seattle rain. Oh, the challenges of decorating in December in the Pacific Northwest! Why do I do it? When our two boys were little, no one ever asked me why I put up such an elaborate holiday display each year. I guess the assumption was that I did it for our boys. That was true and still is to a degree, even though both are in college. They still love the lights. My oldest spent last Sunday helping me catch up, as he did the weekend before helping […]


This year I am proud to say that through our member satisfaction survey efforts with our MLS partners we have been able to survey over 250,000 real estate agents and brokers. We have learned a lot about where the real perceived value of an MLS is derived. While many respondents are very satisfied with the technologies, training and support offered by their local MLS, few appreciate or even understand the marketing power that a multiple listing service delivers to them. Just think about it, MLSs offer a myriad of ways to help brokers succeed and yet get VERY LITTLE credit for it. Here’s a SIMPLE TIP to help your members understand the FREE marketing exposure they are getting as part of their MLS membership. MLS Consumer Sites can throw off thousands of FREE leads to their members.   Interestingly, though, when we surveyed agents about the quantity and quality of leads they receive from their local MLS, few are aware of the marketing value they are receiving.   Most don’t even see their MLS as anything more than the MLS system, even though many MLSs spend thousands and even millions of dollars on a myriad of products designed to help REALTORS® succeed! SIMPLE TIP!  While turning the tides and helping subscribers understand the marketing power they receive from their MLS, there are simple steps you can take to start to change attitudes over time. Here’s an extremely simple tip to improving awareness of the leads your local MLS site generates for your members.   Check the subject line of the emails that go out telling an agent that they have a listing inquiry from their site.  Most default message are something like “Customer Inquiry for 123 Main Street” Instead of something generic like that, change it to: “Hurry! You have a new lead from XYZ MLS!” Every time one of those emails is received by one of your members, it will start to educate them about the business generation power MLSs bring them every day. Instead of thinking of MLSs as a utility, members can start to think of the MLS as a Marketing Network – harnessing the collective marketing power of agents in the local area to provide exposure and sales opportunities to every member in the MLS. I have heard from technology leaders at several MLSs that this change will literally take about 5 minutes!  This simple step may be the […]


FBS and ARMLS: 10 years done, more to come

by Kevin Hawkins on December 11, 2017

When you are a technology provider and can say you’ve had a client for more than a decade, you’ve really have achieved something remarkable. FBS has been providing its Flexmls software to ARMLS, the largest MLS in Arizona, and its more than 38,000 subscribers for the last decade. When you also announce you’ve just signed a new multi-year contract extension with that same client, you’ve achieved something exceptional. That’s the news from Fargo, North Dakota today and Michael Wurzer, CEO of FBS, Creators of Flexmls. According to their news release, what has made the relationship long-lasting is leadership that are of the same minds: both have forward-thing leaders who also are customer-service centric. The focus FBS has on customer service is nearly legendary, with a Net Promoter Score (NPS) consistently north of 80. That puts FBS in a league of its own, as that’s an NPS companies with stellar customer service reputations haven’t achieved. ARMLS CEO Matthew Consalvo says he looks forward to the “evolution of our partnership.” Well if the past is an indicator of the future, it is very likely to be a very happy and beneficial one. Here’s the full news release: FBS and ARMLS® move forward together with long-term contract for Flexmls® and Spark® software platform. Fargo, North Dakota – December 11, 2017 – FBS, creators of the industry-leading Flexmls® System and Spark platform, announce a contract extension for their Flexmls software with ARMLS, serving the greater Phoenix-metro area with more than 38,000 subscribers. This multi-year contract extension comes after a decade of service to ARMLS subscribers. CEO Michael Wurzer FBS is equally proud of strides made in the past as he is anticipatory about great things to come. Wurzer says, “I’m proud of what we’ve accomplished in partnership with ARMLS over the last decade. We’re excited to sign this long-term extension so that we can continue that partnership, leading the way together on new technologies and innovations.” ARMLS CEO Matthew Consalvo said, “we are grateful to continue our long-term relationship with FBS. The folks out in Fargo are among the best in the industry. We look forward to the evolution of our partnership.” While the two operations teams have worked closely and extensively together during the last ten years, the partnership and growth mindset starts from the top. Wurzer explains, “Working with the leadership at ARMLS is a true blessing for us at FBS because […]


I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record $48.1 million from $15.8 million in the third quarter of 2016. This represents 22% growth quarter-over-quarter, from $39.6 million in the second quarter of 2017. Gross margin grew 96% year-over-year for the same quarter to $4.81 million; $12.1 million year-to-date compared to $5.3 million for the same nine-month period in 2016.  They are not yet profitable but they are moving in the right direction.  Q3 Net loss was $7.8 million, or $(0.15) per diluted share, compared to net loss of $14.6 million, or $(0.29) per diluted share in the third quarter of 2016. Congrats to the team that is working hard there to create a strong culture, albeit a virtual one while finding new and exciting twist on the traditional real estate brokerage!  We can all be inspired by this success story!      Here’s the full story below: BELLINGHAM, WASH. — Dec. 5, 2017 — eXp Realty, LLC, the largest residential real estate brokerage by geography in North America and a subsidiary of eXp World Holdings, Inc. (OTCQB: EXPI), was named as a best place to work in Glassdoor’s 2018 Employees’ Choice Awards. The company was ranked No. 12 among all small and medium businesses on Glassdoor. The award is based solely on anonymous employee feedback via Glassdoor, where employees were asked to rate their company based on culture and values, work/life balance, senior management, compensation and benefits, and career opportunities. Currently on Glassdoor, eXp Realty has an overall 4.9 out of five stars. eXp’s Glassdoor profile reveals that culture and values, senior management, and compensation and benefits are among the top ranked characteristics among employees, with a noteworthy five out of five stars. Additional highlights on eXp Realty’s current Glassdoor profile include: 100 percent of employees approved of the CEO, Glenn Sanford. 99 percent of employees said the company has a positive business outlook. 99 percent of employees would recommend working at eXp Realty to a friend. “At eXp Realty, we work incredibly hard to maintain an innovative, transparent and collaborative culture that aligns […]


Boyenga Team Delivers Online Excellence Through Chime

by Victor Lund on December 4, 2017

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology firms in the Silicon Valley. “You cannot grow a successful real estate team in the Silicon Valley without a constant investment in cutting edge technology,” says Eric Boyenga. The genesis of creating online engagement with consumers started for the Boyengas early in their careers with Intero Real Estate. Intero was among the first brokerages in America to deliver agent websites with full CRM, lead management, and transaction management in the early 2000s. At the time, Intero’s partner was the AgentAchieve platform that is now offered through CoreLogic. As the Boyenga Team grew and evolved, they found themselves moving further away from the technology offered by their brokerage and towards investing more in their own suite of applications. That shift, combined with the business model and team support ideology, caused the Boyenga Team to move their business to Keller Williams in 2012. Customer-Focused Technology Over the years, the Boyengas have pursued many strategies to engage consumers online; manage the relationships forever, using a variety of tools from a wide spectrum of real estate technology innovators. Although the Boyenga Team is expert at operating real estate technology solutions, they are not programmers. “We listen to our clients who share stories about their buying and selling experience,” says Eric Boyenga. “That influences the strategic direction that we pursue in delivering online excellence.” The Boyenga Team is fortunate to be able to solicit feedback from customers who have expertise in technology that overwhelms that of any real estate agent, team, or brokerage. “Our customers are the people who have reimagined how the internet operates at its core, and they have their hands on developing the amazing technology applications that shape how the world engages online,” says Boyenga. For example, when it comes to developing a strategy for listing syndication, the Boyengas learned from their […]


FBS Acquires Solid Earth

by Kevin Hawkins on December 4, 2017

If 2018 does indeed turn out to be “The Year of Consolidation” in the MLS world, then the stage was set today in the MLS technology world by FBS. One of the most respected and innovative tech firms serving the real estate industry just helped with the consolidation trend. Michael Wurzer, who heads up FBS, creators of Flexmls System and the API that started it all (Spark Platform), announced today the acquisition of Solid Earth’s Spring software platform and the hiring of the Spring team, including its CEO Matt Fowler. This marks FBS first acquisition. Ever. Considering the company was established over 30 years ago, this is a BIG deal. FBS is known for industry “firsts” in the MLS tech world. It was the first to offer a native mobile app, first to create a Web API with its Spark API technology, and earlier this year, first to power on-demand IDX websites for agents with AgentSquared. Now it has its first acquisition. Read the full news release here: FBS acquires Solid Earth’s Spring software platform to achieve powerful industry vision Fargo, North Dakota – December 4, 2017 – FBS, creators of the industry-leading Flexmls® System and Spark Platform, announce acquisition of Solid Earth’s Spring software platform and the hiring of the Spring team. The trio of the Spring® Portal, the Spark® API, and the Flexmls® System creates a new, powerful platform that puts MLSs, brokers, and agents in full control of their data and brand to clearly and beautifully showcase their unique value propositions to their client-bases on both web and mobile platforms. Michael Wurzer, CEO of FBS, says he looks forward to building on the foundation established when FBS and Solid Earth announced a partnership earlier this year to build the Spring Portal on the Spark API. “Spring is the best MLS consumer portal in the market and powering it with the Spark API reduces duplicate entry and data lock-in for brokers and agents,” Wurzer said. “Today, MLSs, brokers, and agents need to clearly and beautifully communicate the full-breadth of the powerful value proposition they deliver together, and Spring is laser-focused on creating the best portal to deliver on that value proposition.” With Spring MLS consumer portals already being deployed in a number of MLS markets, both Wurzer and Solid Earth CEO and co-Founder Matt Fowler (who will continue his role leading the Spring team at FBS as a […]