Putting Storytelling Back Into a News Release

The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I’m not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular. In fact, Google yields a paltry 5,700 search results for the term, which makes me very sad, as it once was the most effective way to get a reporter or editor’s attention. It was a great way to [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Main category, Press Releases|0 Comments
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New! FREE RESO Marketing Toolkit!

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker Technology Research, Marketing|0 Comments
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Your MLS is a Lead-Generation Machine – But Do Your Members Know That?

Think about this for a second: The more highly qualified leads that an MLS generates all represent clients who are serious about buying or selling a home. It makes sense. If those buyers are smart enough to be looking at an MLS or brokerage website instead of combing a portal at 2 a.m. for a home, then they’re probably a more serious buyer or homeowner looking at whether the time is right to sell their home. So why do MLSs insist on selling their ability to generate serious business opportunities short?  MLSs are lead-generation machines that give brokers a bounty [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, MLS Insights|0 Comments
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Pacific Union Delivers On International Reach

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate [...]

By |2018-08-14T03:57:45-07:00May 25th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing|0 Comments
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Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for. The [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, Product Management, Strategic Planning, Wav of Change|0 Comments
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ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE

May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and [...]

By |2018-05-03T21:22:49-07:00May 23rd, 2017|Broker Technology Research, Broker-Agent Information, Press Releases, Strategic Planning|0 Comments
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CRMLS Agrees to Offer Remine to its 82,000 Subscribers

by MARILYN WILSON on MAY 16, 2017 Remine is at it again!  In recent months, the company has forged partnerships with several of the nation’s largest MLSs. CRMLS will be launching the product to its 82,000 members according to the press release issued today.  Remine is taking the industry by storm.  Every MLS I work with across the country seems to be looking at this exciting new product. Remine is an intelligent service marrying social media profiles with home ownership factors to help agents identify prospects and then use social media to advertise to them.  The company has deep expertise in [...]

By |2018-05-03T21:22:49-07:00May 16th, 2017|MLS Insights, Press Releases|0 Comments
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Metro Market Trends, Inc. Welcomes Brenda Carnegie

Metro Market Trends, Inc. (MMT), a subsidiary of RealtyWEB.Net, is pleased to announce that Brenda Carnegie has joined the MMT team as a Business Development Consultant. Brenda has served in the real estate industry for over 25 years starting as an MLS Director in Clearwater, Florida.  She has held positions with Interealty (now part of CoreLogic), Realist, and Coldwell Banker Residential. Brenda was responsible for managing MLS system installations, sales and member support, as well as developing and implementing Broker-based solutions. Brenda was part of the realtor.com® Industry Relations Team from 2009-2015 as Director of Industry Relations, providing support to Associations/MLSs in [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Marketing, Press Releases|0 Comments
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LIBOR and BNAR getting serious about REALTOR(R) safety

Did you know that nearly 1/3 of REALTORS(R) STAY in situations where they feel unsafe as they strive to make a sale.  Nearly 4 in 5  do NOT ask for Identification/Verification before meeting a client.  Just about everyone (88%) of agents are alone when showing a home to new prospect. Bottomline, many agents put themselves at risk REGULARLY.  While real estate is an amazing industry that provides exciting career opportunities to nearly 2 million people every year, it’s a job that deals with the public.  By definition, it puts agents at risk. The Long Island Board of REALTORS® and the Buffalo [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Broker-Agent Information, Press Releases|0 Comments
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New Merger Creates Third Largest Association in America

Consolidation of Associations of Realtors® and Multiple Listing Organizations has been the chapter and verse of our industry over the past few years. If we all learned anything during the recession it is that the organizations that support Realtors® need to deliver a higher bar of services. WAV Group is excited to share the announcement of collaboration between two of Americas great Association Boards who have come together to form a more perfect union. The State of Florida is one of America’s great Realtor® chapters. Along with New York, Texas, and California they boast one of the highest member counts. [...]

By |2018-05-03T21:22:50-07:00May 11th, 2017|MLS Insights, Press Releases|0 Comments
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Data Will Now Cross The Trestle

Trestle by CoreLogic has been a sprint for the nation’s largest technology provider. On the heals of migrating more than 50 MLSs over to Matrix over the past 30 months, they had the added challenge of getting all of their MLS clients to be RESO certified (RESO = Real Estate Standards Organization). CoreLogic got them there, but at the Silver level of certification (Booooooo!). In a press release today, RESO has upgraded their certification on Trestle to Gold (Yeaaaaaa!) WHY TRESTLE? Every MLS system vendor offers a server for publishing IDX and VOW data to enable brokers to hydrate their [...]

By |2018-05-03T21:22:50-07:00May 11th, 2017|Marketing, MLS Insights|0 Comments
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Looking for a New GIG? You Could be the FIRST MLS/Association Success Manager in the Country!

eXp Realty, The Agent-Owned Cloud Brokerage®, one of the largest, fastest growing and most innovative brokerages in America today has created a very exciting new position, the MLS/Association Success Manager.  This is the FIRST brokerage that we’re aware of that takes their relationship with their agents and local MLSs/Associations seriously enough to create a dedicated position like this. The MLS/Association Success Manager will be a key member of the eXp Agent Experience team. This newly created position will act as the first line of support for eXp agents in the states of Texas, California and Florida when they have questions [...]

By |2018-05-03T21:22:50-07:00May 10th, 2017|MLS Insights, Recruiting|0 Comments
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