With 2018 fast approaching, ensure that your leadership team, staff and brokers are well informed with the essential information they need to make SMART and WELL-INFORMED decisions in 2018. WAV Group’s highly acclaimed WAVes of Change webinar series is a GREAT way to keep your organization relevant and in sync with industry trends and ever-changing consumer requirements.
MLSs have a great opportunity to significantly improve the relevance and marketing power of their organization by finding ways to better serve the needs of their brokers and real estate consumers. I had the honor of interviewing David Charron, Chief Strategy Office of Bright MLS about the highly successful merger between Trend MLS, MRIS and several other MLSs in the Mid-Atlantic region of the United States. They have come together to create one of the largest MLSs in North America. Hear directly from David what it took to accomplish this broker-centric feat! Check out the video below where David will [...]
Never has so much information been available to consumers on the residential real estate economy, especially on market trends important to buyers and sellers. Buyers and sellers are self-educating themselves about market conditions long before they hire a real estate agent. This wealth of information can be confusing and even contradictory, proving once again that there’s a big difference between information and knowledge. Perhaps that’s why consumers want agents who are as smart—or smarter—than they are about market trends.
It is really difficult to serve the needs of all of your MLS subscribers. Some are extremely tech savvy and some have little interest in technology, yet MLS systems and tools need to address all of their needs ideally. Do you want to be the best MLS you can be?
We are proud to announce that Dionna Hall and her newly formed team in South Florida at RAPB + GFLR is the FIRST recipient of WAV Group’s WAVes of Change Award! Watch the video below of the presentation of the first WAVes of Change Award! https://www.youtube.com/watch?v=GhNbmHZ0ZJU Why were they chosen? For creating the 3rd largest Association and one of the top 10 largest MLSs in America. RAPB + GFLR is solving problems for brokers in South Florida. The newly formed organization will provide listing exposure to nearly 30,000 agents, dramatically increasing marketing impact. It will also make it easier for [...]
The lines in the world of communication are blurring, between content that is paid for and content that is earned. Think about it. Is the last content you just read sponsored content or earned content? Do you know for sure? Did you check the source? Are you familiar with the writer?
In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell! Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last! How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?
Gain perspective about your MLS Services and Support Offerings. Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer? If so, WAV Group can help you. We’re offering a FREE service to the industry to evaluate the current state of MLS services and support. WAV Group would like to invite each of our readers to participate in our upcoming nationwide MLS Services and Support Survey. As in past years, the WAV Group survey will measure awareness, adoption and attitudes [...]
“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]
Remember a time when a fishing rod, some bait, and a lake was all that was needed for a quiet afternoon of relaxation and fun. Today, we need to deal with a different kind of “phishing”. This phishing has gone wild in the digital world and has become the preferred method by the bad guys in obtaining easy access to your corporate email platform. Access to a wealth of desirable information that includes transactional information, wire-transfer directions, and personal identifiable information (PII) of your Agents, Staff and Customers. The question becomes, “How can I protect my brokerage from becoming a [...]
Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding [...]
It’s the first RESO DataComp, a data competition sponsored by Realtors Property Resource®. Prizes total $25,000, courtesy of prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. It’s set to begin on September 17, at 12:00 a.m. Pacific Time. It will end with live demonstrations before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. in San Diego on October 17 during the RESO fall conference, October 17-19, being held at the uber-hip Pendry. That’s right, unlike a Hackathon, this data competition will last a month, and unlike many other real estate data events, this one is [...]
