2018

Gabriels Technology Solutions (Gabriels or GTS) has been flying under the radar for literally more than 20 years. In that time, Manhattan real estate entrepreneur Michael Gabriel built the world’s leading provider of internet technologies and services for the most prestigious Gabriels logonames in the news business: The New York Times, Boston Globe and 500 more media companies around the globe. GTS powered their real estate sections, including the creation of some of the most innovative multi-lingual web technology our industry has seen.

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On the last day of Inman Connect, Managing Director of Bain Capital Matt Harris dropped this bombshell to the digital disruptors: financing is shifting away from the challengers to the facilitators, those that offer technology serving traditional Realtors and lenders. Harris said that the money is going to “next-generation listing marketplaces that serve Realtors, that serve the industry by facilitating traditional transactions.”

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zipLogix Hires Scott Strong as CEO to Succeed Joel Singer

by Victor Lund on February 13, 2018

Founded in 1991 with a vision to help streamline the conventional real estate paperwork process, zipLogix™ has evolved under the nearly 18-year leadership of CEO Joel Singerto become the leading forms management software solution for Realtor Associations and MLSs in North America.

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Elm Street Technology Announces Acquisition of Agentjet

by Victor Lund on February 12, 2018

Elm Street Technology

February 12, 2018 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Agentjet, Inc., a digital marketing, lead generation and technology provider for top producing agents and teams. Today’s announcement marks the fourth transaction in the company’s two-year history and provides a scalable lead generation compliment to the company’s Elevate productivity suite of technology and client servicing platforms.

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Be Smarter with Google Tag Manager & Analytics

by David Gumper on February 8, 2018

A few articles ago, we looked at why Google Tag Manager is a Brokers friend. The use case mentioned in the article tracked form conversion of a customer inquiry on a web page. Form submissions in real estate capture leads, so it is imperative to integrate forms into Google Analytics and learn as much as possible from our customers. This is one area where Google Tag Manager (GTM) and Google Analytics (GA) work beautifully together.

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WAV GROUP has gotten acquainted with myPlanit and it’s CEO Adrienne Meisels. Adrienne is a fantastic person who is super smart and developing a very creative application that lets agents look at a map to see the places they have gone (like listing appointments, open houses, etc) and visualize their journey on a timeline. It’s a lot more than that, but you can appreciate how this example would benefit an agent. Adrienne uses the term The Internet of You. myPlanit does the work for you by privately and securely tracking the things that you do, for you. Inman News gave myPlanit the first ever 5 star review. That is a big kudo. If you are thinking about app development, you may want to look at the functionality of myPlanit. If you are looking for an app to broaden your mobile strategy for agent retention and recruiting, you may want to look at myPlanit. Here is the release. myPlanit Receives First Ever 5-Star Product Rating from Inman myPlanit’s newly launched real estate app receives major accolades FOR IMMEDIATE RELEASE. New York, NY, (February 8, 2018): myPlanit, the patented personal data platform that delivers the Internet of You, receives the first ever 5-star product rating from Inman News. The mobile app automatically interconnects and contextualizes data scattered across calendars, contacts, places, videos and photos into a single map- and time-based user experience. Launching in February, myPlanit for Real Estate already has brokerages and other real estate companies lining up to license the app. Northwood Realty Services, and its 1,000 sales associates in Pennsylvania and Ohio, is the first brokerage to be launching the app. myPlanit’s launch strategy will focus on the top 100 brokerages in real estate, representing 45% of the total addressable U.S. real estate market, or about 500,000 real estate agents. In some progressive markets, myPlanit will also introduce its product to MLSs and real estate associations that have more than 5,000 agent subscribers. “myPlanit is a high-concept, visually-enthralling product designed around how the brain processes memories,” describes Craig Rowe, Inman’s technology columnist, who has been writing about real estate and software for 15 years. “It’s an original and practical business app wrapped in a user experience other developers should be emulating on their whiteboards. myPlanit can replace multiple software tools, which means adoption could render other products useless.” “We are honored and thrilled to be the very first recipient […]

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HUNT Real Estate Buys Large Boston Brokerage

by Victor Lund on February 7, 2018

Another member of The Realty Alliance is kicking up activity on the acquisition trail. As Real Trends CEO Steve Murray has spotted, large firms are getting larger. HUNT Real Estate, the second largest ERA franchise in the world has expanded from the Upstate New York market into the Boston, MA market by acquiring ERA Key Realty. WAV Group congratulates the Hunt family and the Taylor family for opening another major demographic market area. I would expect that HUNT Mortgage and other affiliated companies in commercial, property management, insurance, and title will get added to the Boston market area. HUNT will now be integrating their company into MLSPIN, one of the largest and most successful broker owned MLSs in America. HUNT is already an owner in MLSs spanning Upstate New York. This is off topic, but I am more than a little surprised that in this era of consolidation of MLSs, doesn’t anyone see the natural consolidation of the broker owned MLSs in the northeast? MLSPIN (custom system), Upstate New York (Matrix), Pittsburg (Matrix). Between NRT, Howard Hanna, HUNT, BHHS, Northwood, etc. Here is the full press release:   ERA Key Realty Services merges with HUNT Real Estate ERA Combination creates family of real estate brokerage companies boasting a strong foothold in Upstate New York and New England Buffalo, NY and Northbridge, MA (February 7, 2018) – HUNT Real Estate ERA, the second largest brokerage firm in the ERA® network, today announced it has joined forces with ERA Key Realty Services, which also ranks in ERA’s top ten. This merger significantly expands the reach of the combined companies, increasing options for homebuyers and sellers, especially in the Northeast. HUNT Real Estate ERA brings to the merger its expertise and deep connections in four fast growth real estate markets in Upstate New York – Buffalo, Syracuse, Rochester and Albany, as well as Phoenix, Arizona. ERA Key Realty Services brings markets in Massachusetts – north and west of Boston, as well as Connecticut, New Hampshire and Rhode Island. The combined company will have more than 50 offices and nearly 1600 experienced affiliated agents. The offices will continue to do business under their existing trade names and local management will remain in place. To support the continued growth and achieve the full potential of this merger, this combined organization will continue to leverage the suite of digital tools and best-in-class infrastructure provided by the […]

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Swanepoel Trends Report Overview

by Victor Lund on February 7, 2018

Each year, I review the Swanepoel Trends Report. It’s a nod of respect for Stefan Swanepoel and the work that he does. His reports deliver exactly what they intend. They provide a few hours of reading that will stimulate you to absorb various perspectives and reflect. I have a full library of the reports and find myself pulling them off the shelf throughout the year for one reason or another. The real estate industry is a living thing that is fundamental to society. Like the history that comes before it, we watch change happen and are influenced by our years of experience. Each year, Swanepoel scribes a snap shot though his lens. It’s an annual chapter that is added to a lifetime of work. There is no right or wrong. There is no good or bad. The facts are right, and the authorship is sincere. For me, Swanepoel Trends Report is like reading a chapter of history. My 15-year-old daughter is learning about the revolutionary period in Europe. She is learning that there was a time when all property was owned by noble blood with absolute rule. Then some non-nobles were able to acquire property and inherited the right to vote as a property right. After the revolutions continued, business owners were afforded the right to vote. And so on and so forth to modern day. My most profound moment of reflection for me came from the Forward, as written by Redfin CEO Glenn Kelman. He reflected on how he had a revelation one day that as much has he and his company have sought to be different than traditional real estate, Redfin’s heart and pulse is not really much different than that of any other brokerage. Redfin has developed a center of excellence around delivering consumers a property search solution that they love. It’s an ambition of many firms. They coupled their online efforts to a brokerage business model that incentives both the consumer and the real estate agent. They have grown a very nice business, one of the largest in America. They cooperate with MLSs like every other broker. Redfin has not disrupted real estate or ignited a trend. They do their thing and they get their piece of the market. It’s an outstanding piece of writing. It was appropriate to have Mr. Kelman kick off the trends report. There is a lot of material in the report […]

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IRVINE, Calif., February 7, 2018—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced it is adding DisclosureSave to the Clareity® SSO Dashboard to enable nearly twenty-thousand California agents simpler access to natural hazard disclosure reports required to close each transaction. Three multiple listing organizations throughout the state now display DisclosureSave as an option for their members—allowing them to conveniently select and order reports directly from the Discover Network panel within the Clareity SSO Dashboard. “We brought DisclosureSave into the CoreLogic family to offer real estate professionals in California a high quality, data-powered product and a simpler way to order,” said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. “Home sellers must provide natural hazard reports in California—and we have leading edge underlying data and world-class processes to stay current. That’s product quality that agents, escrow officers and home buyers can feel confident about.” “We touch over 1.2 million agents, almost every day, with our combined Matrix™, Realist®, and Clareity platforms,” adds Bennett. “With this volume of daily agent-touch, we’re always asking ourselves how we can take more work off an agent’s plate by making it as simple as possible to do a job they spend time worrying about today. And we’ve done that with DisclosureSave by adding it to the Clareity SSO Dashboard. We think our California members will find it easier than ever to order a report they’re tasked to chase down for every closing.” For more information about DisclosureSave, visit DisclosureSave.com About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.    CORELOGIC, the CoreLogic logo, CLAREITY, MATRIX and REALIST are trademarks of CoreLogic, Inc. and/or its subsidiaries. All other trademarks are the property of their respective […]

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In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has projects underway but have not released their ambitions to the media. Remember, all franchise systems are required to have some sort of data base for tracking payments from the broker to the franchise on transactions. They all need data systems to power up their franchise software solutions. Realogy made a $220 Million investment in the acquisition of ZipRealty® to upgrade their technology. Formerly CREST, this system is now called Dash, a data management system that allows the franchise to delivery all of their software as a service systems like Zap™ (Lead Managment, CRM and Agent Website), DotLoop® (Transaction Management), etc. Each of the brands does something a little different in their software stack, but core solutions like Listhub™ and LeadRouter™ carry across them all. Remember too that Realogy is also the world’s largest brokerage, NRT®. Operating in more than 100 MLS areas, they are handling a lot of data aggregation. A lot of the features in LeadingRE Cloud are on the roadmap for Dash and Zap, but they are not available yet. LeadingRE Cloud is not a competitor to Upstream, but has some similar benefits to brokers. All of these activities are representative of brokerage and franchises collaborating to disrupt themselves. Unlike the taxi industry that got rolled by Uber and Lyft – or the travel industry that was rolled by Expedia and dozens of others – brokerage is fixing itself before any third party disrupters take over. Admittedly, brokers and franchises were already rolled by Realtor.com and Zillow Group in online search. But data strategy is open territory to get it right before the newcomers step in. LeadingRE just took the lead. How apropos. How LeadingRE Just Passed the Franchises There is a keynote of significance to the move made by LeadingRE. Today, WAV Group is unaware of any franchise […]

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NAR Gets Serious About RESO Compliance

by Marilyn Wilson on February 2, 2018

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting RESO feeds and their MLS says it is not available. Worse yet, some MLS don’t even know what the broker or their tech company is TALKING about when they ask for a RESO certified feed.  This proactive step in policy enforcement will go a LONG way to help fix this problem. We are so excited to see NAR get serious about compliance with NAR policies. By putting more teeth into policy compliance, NAR is helping brokers to leverage technology in new and exciting ways to differentiate their business, compete more effectively and most importantly, remain vital for the long haul by better serving the needs of their clients. For all MLSs who are RESO compliant, there are better ways for you to promote availability of RESO Standards too.  RESO has created a FREE marketing toolkit with videos, articles and logos you can use to make it easier to help your brokers take full advantage of your RESO compliance. Now that NAR is getting serious about RESO compliance, it’s time to turn its attention to IDX rules compliance.   We have worked tirelessly side by side with Leading Real Estate Companies of the World and the Realty Alliance to update IDX rules to make them broker-friendly including options to offer Pendings and Solds, co-mingling data from multiple MLSs, requiring approval of IDX feeds more quickly, and a myriad of other proactive changes that have helped IDX feeds work harder for brokers.  Many MLSs are in full compliance with all of these new required policies and they are making it easier for their brokers to compete more aggressively for consumer attention and engagement.  Just like RESO compliance, however, there are MANY MLSs that have ignored the new required policy changes and simply say NO when one of their brokers calls to ask for […]

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NAR’s Goldberg Kills Amp and Powers Up Upstream

by Victor Lund on February 2, 2018

We’re starting to see the impact of a new leadership team at the National Association of REALTORS® led by Bob Goldberg, a strategic, yet practical leader that is SERIOUS about making the industry function more effectively.  He also seems to be critically evaluating every investment in technology and making some bold moves to re-focus efforts. NAR announced yesterday that is shutting down development on its Advanced Multilist Platform, or AMP. AMP was under development for a few years at a burn rate of $6 Million per year. The concept behind AMP was solid – consolidate MLS data into a single data repository and allow developers of systems like Matrix, FlexMLS, Paragon, Stratus, Rapattoni, Navica and others focus on the front-end software development. Most of all, the ambition was to provide more choice for MLS members to access MLS information and reduce costs to MLSs. There were a number of contrarian opinions about the idea. First of all, the price of AMP was estimated to be $5 per user per month. This was way off the goal of saving money. Large MLSs pay less than that for the entire MLS system. For AMP to succeed, they would have needed to hit a price point of about $1 or $2 at the most. My hope is that NAR will donate the code to RESO and/or make it open source. At a recent broker town hall meeting in California, CAR President Joel Singer talked about the merits of a single MLS database with local service providers. I do not think that this idea will die along with AMP. Two MLSs in California are working on MLS Front End of Choice. Both the Los Angeles based California Regional Multiple Listing Service (CRMLS) and San Jose based MLSListings have CoreLogic®’s Matrix® product as their primary system and are integrating Black Knight Financial®’s Paragon MLS® as a secondary system. Both companies have been working on the project for about 2 years or more. Both companies already have an AMP-like database that is connected to Matrix. When the system goes live, agents will vote with their log in preference for one system over the other. The vendor’s only get paid for the users they support. Both Paragon and Matrix will be in a heated battle to serve the agent or watch their market share of users dwindle to their competitor. It will be interesting to watch. It […]

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Inside Real Estate Acquires Circlepix

by Victor Lund on February 1, 2018

Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion – a competitor with Commissions Inc and Boomtown. What’s different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution. Inside Real Estate invested a year of development to extend the original Kunversion platform to make it a fully enterprise broker solution. For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It’s great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and Web APIs.  WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee. What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on Social Media and other platforms as well. Inside Real Estate is integrated with around 450 of the 690 MLS markets supporting RESO certified data feeds. Their system internalizes about 85% of all listings in America. Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is lighter than LoneWolf, AccountTECH, or ProfitPower – but pickup up the full accounting ledger with Quickbooks integration. With […]

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Cleveland, Ohio (January 30, 2018) – Howard Hanna Real Estate Services, the third largest real estate company in the United States, is pleased to welcome Welles Bowen Realtors to the Hanna family of companies. For over 100 years, Welles Bowen Realtors has been serving Northwest Ohio with the latest in marketing and technology. A reputable local real estate broker, Welles Bowen Realtors will now be able to provide the over 150 professionals in their 10 offices with Howard Hanna’s programs, services, and business resources. “Two years ago, we opened up our new Howard Hanna Toledo/Maumee office with a commitment to the region,” said Howard W. “Hoby” Hanna, IV. “The joining of these two dynamic companies will give us the opportunity for local expansion, allowing us to better serve agents and customers in 2018 through this partnership with Welles Bowen.” “The Howard Hanna values and company philosophy closely resemble ours at Welles Bowen. Our combined success through commitment to top notch service, our agents and our clients will help all of us to thrive in 2018 and beyond,” said David Browning, President of Welles Bowen. “The transition to Howard Hanna will be seamless for our clients. Under the Howard Hanna umbrella, we’ll be offering the same people and same services,” said Kevin Smith, Vice President of Welles Bowen. “Howard Hanna’s network of 259 offices will be an excellent resource for strengthening and supporting Welles Bowen.” “Coming together and the great synergy of Welles Bowen Realtors with Howard Hanna will allow us continued growth throughout the markets we serve,” said Kristine Burdick, President of Howard Hanna Midwest. “Our partnership together, and the professionalism and expertise of our great Northwest Ohio sales associates, will continue to be the strength that consumers will see when choosing a company for all of their real estate needs.” Agents will be able to offer exclusive Howard Hanna programs, including the 100% Money Back Guarantee. Buyers will be able to purchase a new home with confidence in their homes’ worth as Howard Hanna stands behind the value of the home. Sellers will be able to set their home apart from others on the market, resulting in the home selling for the highest market value. “Howard Hanna is dedicated to our strategic growth, and we aim to be the top choice in the Toledo area marketplace. The addition of the team at Welles Bowen Realtors will help us to achieve this in the coming […]

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WAV Group Announces New Technology Consulting Division

by Victor Lund on January 30, 2018

WAV Group is pleased to announce David Gumpper as the latest addition to its growing suite of executive leaders.  David Gumpper, former Chief Technology Officer for Michael Saunders & Company and Founder of the Gumpper Group, a strong industry advocate will be leading the company’s Technology Consulting division. David’s depth of experience helping brokerages increase market share uniquely qualifies him to help technology companies, brokerages and MLSs  drive success by delivering technology and marketing programs. David is expert at o leading the development of sound technology strategies that position a company well for success and then develop workable and practical plans to implement initiatives for technology infrastructure, security, cloud deployment, telecommunications systems, web and mobile application development, lead generation processes, business workflow efficiencies, measuring and analyzing marketing campaigns, and leveraging data for informational knowledge to help brokerages make more well-informed decisions. Victor Lund, Founding Partner of WAV Group noted “David comes from one of the most highly respected real estate brokerages in our industry.  His experience and real world knowledge addressing the technology, data and security challenges brokers face today is invaluable to our clients.” David is great at both technology infrastructure as well as consumer-facing marketing technologies. In 2015 Real Trends awarded Michael Saunders and Company as the #1 Web Site in the U.S. as voted by 70 of the top CMO’s and CIO’s in real estate.. David’s strong leadership skills led him to become the chairman of the Marketing Technology Advisory Council, the group that drives technology initiatives and partnerships for the Leading Real Estate Companies of the World. In addition to a strong technologist, David has been an effective advocate for technology policy which has helped all brokers compete more effectively.   He was instrumental in driving the on-going overhaul of IDX Policies which have given brokers more flexibility to offer pendings and solds on their website, co-mingle data among multiple MLSs, and supporting RESO data dictionary and web API standards. His effective advocacy efforts earned him a position as a broker serving on the Multiple Listing Technology and Emerging Issues Advisory Board and Multiple Listing Issues & Policy Committee for the National Association of Realtors®. Marilyn Wilson, Founding Partner of WAV Group says, “We are absolutely thrilled to have David join us at WAV Group. He is one of the most strategic, hard-working executives I have met. He’s that unique person that can outline an exciting vision […]

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Showing Service Delivers Key Ingredient In Broker Success WAV Group has just published a case study examining specialized showing software. WAV Group works with real estate brokerages to assess back end technology solutions. Real estate brokers have been working with specialized back-end showing software like Centralized Showing Service. This paper examines two very different customers of CSS. First, we examined a long-time customer of CSS, Ebby Halliday, Realtors®. In the case of Ebby Halliday, we wanted to understand the reasoning with why they’ve stuck with Centralized Showing Service for such a long time, and what the strategic value is to their brokerage. The second brokerage we examined was a new customer of CSS, NP Dodge Real Estate. In the case of NP Dodge, we wanted to understand how they use it as a business solution and how they have been effectively rolling it out to their agents. The case study also effectively summarizes the background of CSS, where exactly they stand in the Lead to Close strategy, and how CSS benefits both the listing agent, the buyer’s agent and the brokerages themselves. Read and download the full case study HERE

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      Industry effort ”blows the doors off estimates;” Should quiet critics, leaders say ROCKVILLE, MD, January 23, 2018 – Broker Public Portal (BPP) since its launch with Homesnap in January last year has grown from serving 45 Multiple Listing Services to more than 120 MLSs today, representing 800,000 real estate agents and brokers. As a result, Homesnap has become one of the nation’s most collaborative consumer real estate apps. Real estate agents have invited more than 19 million clients and contacts to access MLS listing data, and 8.5 million consumers have engaged with their agents through Homesnap. Broker Public Portal is owned and operated by real estate brokerages and MLSs to deliver, through Homesnap, a better home search experience, with the same comprehensive, real-time MLS data used by real estate professionals – the people who list and sell homes, not ads. “In just 12 months since the Broker Public Portal went live with Homesnap, our growth blows the doors off even the most optimistic estimates,” said John Mosey, Vice Chairman of BPP. Mosey, who also heads up NorthstarMLS, which supports over 17,000 REALTORS® in Minnesota and Western Wisconsin, said, “This should quiet the naysayers who wrongly believed that a well-designed industry-led effort couldn’t succeed. Well, millions of consumers and hundreds of thousands of agents have demonstrated that the industry was in fact searching for just this solution,” he added. Broker Public Portal with Homesnap is designed to help real estate professionals generate listing exposure and leads and encourage prospects and clients to connect and collaborate directly with an agent. Mosey said that it has already become one of the most successful, “if not the most successful industry-born technology initiative in real estate history,” noting Broker Public Portal with Homesnap now features over 100 million property records and over 59 million active and sold listings. “We have created the industry’s largest private real estate marketing network delivering more listing exposure opportunities and direct client engagement opportunities to agents than ever imagined. Finally, real estate agents have a real alternative,” Mosey added. A better, ad free experience Steve Barnes, co-founder of Homesnap, attributes the breakneck pace in MLS, agent and consumer adoption and engagement to delivering what consumers and agents want, and what the real estate industry needs. “First and foremost, Broker Public Portal with Homesnap is free of advertising pollution, which makes us different,” Barnes said. “We deliver a […]

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Swanepoel Power 200 Honors 2018 Industry Leaders

by Camilla Harvey on January 23, 2018

Just this week the, Swanepoel Power 200 was released, naming the Top 200 people in the real estate industry. Inman News dropped their Top 100 Influencers list – so Swanepoel is the one and only definitive list. The 2017 Swanepoel Power 200 list is “truly designed to recognize the most powerful and influential in our business,” According to Swanepoel T3.  “It is culled from over 3 million real estate professionals, with less than 0.01% selected to be included. The firm spends over 400 hours in researching and analyzing the rankings. Leaders from all residential real estate brands, brokerages, technology companies, MLSs, associations, economists, authors, consultant, coaches and media members are all considered.” No doubt, the work that the Swanepoel group performs in putting the list together is heavy lifting and takes significant thought. This year, the list includes a lot of industry newcomers who were vaulted up to the top by the station that they hold. For sure, the changes in Leadership at both the National Association of REALTORS® and the Realogy Franchise Group were very significant. Each corporation has more than a handful of people included, and deservedly so. They impact a lot of people in their work and service to the industry. WAV Group reviewed the list this year and we were very excited to see exactly 75 of our clients on the list. You know who you are and its folly to list them all here. The point is that we are blessed to have been invited into the boardrooms of so many companies that are truly making WAVes of Change to better the industry. As servants to the industry, we are thankful to collaborate. My thoughts for 2018 There is much to do to make real estate better. Industry executives are fired up to get things done. These are exciting times, but certainly not without controversy. There are many outrageous statements being slung around, creating barriers to progress. Leaders should remember that if they condemn the very people that are there to help them, it will not likely lead to generous support. Having said that, the success of the Broker Public Portal shows that MLSs, Brokers, Franchises, technology vendors, and real estate agents can find common ground. The fact that the BPP grew from 45 markets to 120 markets in 12 months is testament to the rapid advancement that is possible. We applaud all of you […]

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The MLS – The Ultimate Real Estate Marketing Network

by Marilyn Wilson on January 21, 2018

We all know that successful agents are always looking for new ways to grow their business. Some spends hundreds or even thousands of dollars a month with online portals.  Some pay $29.99 a month to a BUNCH of technologies hoping they will provide them with a magic bullet of brilliance.  While there are billions of dollars spent online every year, most agents are disappointed by the results of these disjointed investments. The same agents that are happy to spend thousands on many ill-fated and poorly executed outside marketing services, ALSO belong to their local MLS.  They are spending well UNDER $100 a month in most cases for their MLS and receiving a variety of services that if bought individually would cost hundreds, if not thousands of dollars. So, let’s look at why I believe MLSs are the BEST marketing network that exists in our industry today: Targeted listing exposure to thousands of real estate professionals – become part of the MLS provides an agent access to just about EVERY active agent in their region. Each of those active agents delivers hundreds, if not thousands of prospects interested in learning about real estate and buying and selling properties.  There is NO more targeted list of prospects that an agent can find than the engaged prospects delivered by their fellow real estate professionals. How many listing presentations take credit for the ability to deliver thousands of LOCAL agents to promote your property and delivered qualified buyers?   There is no social media campaign that can come even CLOSE to delivering such a specific and interested database of potential buyers. Leveraging buyer interest to secure a new listing – If an agent is looking to secure a new listing or sell a property, agents can use the MLS to find interested buyers from the reverse prospecting in the MLS system. Again, MLS members can leverage every prospect from every member of the MLS to generate interest for themselves. Is this starting to sound like a marketing network to you. Sharing Market Knowledge – as a member of an MLS, any agent can share in-depth information about sales trends, pricing trends, what markets are hot/not, on demand property valuations and a whole bunch more. The data they can leverage is contributed to by every agent that has bought or sold a home on behalf of their clients. This collective insight is invaluable to every person […]

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ThoughtLeaderSurvey

An unprecedented 73% of top real estate executives say the U.S. economy will improve or improve significantly. That’s the highest level of confidence real estate leaders have expressed since Imprev started its annual Thought Leader Economy & Housing Outlook Study in 2012. These numbers are simply stunning. Top real estate executives’ confidence in America’s economy has more than doubled since October 2016. Then just 32% said the U.S. economy would improve or improve significantly. The 2016 survey was conducted immediately prior to the U.S. presidential election. The highest confidence level prior to the current study was 54% in 2012. The biggest surprise in the survey data: for the first time, it broke the “closer to home” trend. Every year, the Imprev Thought Leader Survey asked top real estate leaders about their confidence in the economy, the broke it down: local economy, state economy, U.S. economy and World economy. And every single year, the same results: real estate leaders expressed the most confidence in the local economy, second most confidence in the state economy, third most confidence in the U.S. economy, and the least confidence in the World economy. It made sense: one has more influence and knowledge about one’s local economy, so naturally, the closer to home  the economy, the greater the confidence. Except when it’s not: As in 2018. That’s right. This year, for the first time, real estate leaders expressed the most confidence in the U.S. economy. That has never happened before. To give you an idea of the typical contrast, Renwick Congdon, CEO of Imprev and father of the Thought Leader Survey, says, “Take 2013 for example: 46% of real estate leaders were more confident in their local economy, 39% were more confident in their state economy and 21% were confident in the U.S. economy.” This year’s confidence levels, says Congdon, “Leaders were more confident in the U.S. economy (56%) than either their own local economy (49%) or their own state’s economy (40%).” Call me stunned. Real estate leaders confidence in Housing was equally bullish and at record levels as well. Overall, half of real estate executives said that the housing market will improve or improve significantly this year—a large jump from last year’s 38%. Housing confidence levels for the coming year had steadily dropped from 2012 to 2016. Broker challenges Wisely, Imprev also asks real estate leaders heading into the New Year to reflect on their […]

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