ShowingTimes’ MarketView Broker to Compete with BrokerMetrics™, TrendGraphix®, and Collateral Analytics®

by Victor Lund on January 18, 2018

A number of years ago, ShowingTime purchased a number of companies that focus on market stats. Those products were listing centric, providing brokers with the capability to look at the market activity around a single property, neighborhood, city/town, zip code, etc. The charts are beautiful, and easily embedded into a broker’s website.

Track Competition and MarketShare

With this new product, they are developing market charts that change the focus from listings to the brokers and agents that sell them. You can look at the trend of an agent or broker’s production either on the buy side or the sell side, and dice that market penetration however you like  – you can look at company market share by county, zip code, neighborhood, agent.

Recruit and Retain Agents

MarketView Broker is also purpose built for recruiting and retention. It will allow firms to do the functions that are commonly performed in BrokerMetrics, Trendgraphix, and Collateral Analytics. These applications all query the same data from the MLS. So the differences between them come down to ease of use, design, and price. In all cases, they are looking at the MLS facts about transactions by broker and agent ID.

WAV Group believes that it is an important best practice to constantly look at your performance relative to other firms, and explore data to find attractive recruiting opportunities. Now there is a new option that claims to have an advantage in mobile.

WAV Group has not seen MarketView yet, but we expect to take a peek very soon. Every one of our broker clients is leveraging this product category. Interestingly enough, The Realty Alliance firms tend to use Collateral Analytics more because of their partnership on BPOs. Leading RE firms tend to use a combination of BrokerMetrics, and Trendgraphix. It will be interesting to see how the landscape changes.

Press Release follows:

ShowingTime Introduces MarketView Broker, a Browser-Based Application for Brokers to Recruit Top Performers and Determine Market Share

Major Asset for both Large and Small Companies to Improve Competitive Positioning and Measure Company Sales Productivity

Chicago, IL – Jan. 18, 2018 — ShowingTime today announced the release of MarketView Broker, a browser-based application that helps a brokerage’s management team  identify and recruit, manage and coach top-performing agents, review and analyze competitive market share, and determine the best opportunities for growth.

“We believe MarketView Broker will become an essential tool for brokers to recruit top agents, gain market share, have a deeper knowledge of the markets they serve and provide a clear competitive advantage in a highly competitive marketplace,” said ShowingTime President Michael Lane.

“It can be accessed on any device from anywhere, and will be available to customers and prospective customers looking to grow their presence in the 300+ markets where ShowingTime offers services.”

MarketView Broker is an in-depth analytic tool that allows real estate brokers to evaluate their office’s place in the market, track competitors, scout potential expansion areas and evaluate neighborhood sales activity. Its comprehensive reports can be sorted by more than 17 different filters, including closed units and volume, year-over-year production, market share, property characteristics and more.

“In working closely with brokers across North America, we’ve directly heard from their management teams that a browser-based toolset like MarketView Broker is critical for their business to succeed in today’s (and tomorrow’s) fast-evolving residential real estate markets,” Lane said. “We think that providing mission-critical data and market intelligence will be of great value to this group, and look forward to developing the platform further as time progresses.”

To learn more, contact sales@showingtime.com.

About ShowingTime

ShowingTime is the leading showing management and market stats technology provider to the residential real estate industry, with more than 1.2 million active listings subscribed to its services. Its showing products and services take the inefficiencies out of the appointment scheduling process for real estate professionals, buyers and sellers, resulting in more showings, more feedback and efficient sales. Its MarketStats division provides interactive tools and easy-to-read market reports for MLSs, associations, brokers and other real estate companies.

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FOR MORE INFORMATION: Tom Denk, ShowingTime, 312-568-8000 x130 or tdenk@showingtime.com.

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