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3 05, 2012

Two Brokers Go YouTube on Syndicaiton

By |2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

5 04, 2011

Listing Syndication 2.0

By |2018-05-03T21:25:45-07:00April 5th, 2011|Broker-Agent Information, Main category, MLS Insights|0 Comments

WAV Group is releasing this thesis to establish a conversation about how listing syndicaiton can be improved to allow third party websites to continue their effective job as a marketing tool for broker listings. We welcome your comments. To begin downloading the paper with our compliments, please click here  

10 02, 2012

Syndication as in insolent teen

By |2018-05-03T21:25:15-07:00February 10th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning|11 Comments

I received a call yesterday from a sage MLS executive. He saw the article in RE Technology about Sandicor adding a new syndication field into their MLS. We had discussed this a few years ago after some broker focus groups. At the time, the brokers did not seem to care too much about syndication, so the idea did not go anywhere. That changed. Adding the field is on the agenda at their next board meeting. He is probably not alone. Aside from that, he shared with me his vision for how syndication is going to play out in the long [...]

10 10, 2013

Austin Board of REALTORS Bids Syndication Farewell

By |2018-05-03T21:24:25-07:00October 10th, 2013|MLS Insights, Strategic Planning|6 Comments

Sunsetting services are never any fun, especially services that do not cost the membership any money. That is exactly what the Austin Board of REALTORS® is on a path to do this spring. The ABoR directors released a formal statement this week announcing the plan to sunset the Listhub agreement by April 30th, 2014.  The process for researching this difficult decision is nicely outlined http://www.abor.com/syndication. In June 2012, the ACTRIS committee, which is the MLS of the Austin area, created a Syndication Task Force with a diverse representation of members and brokers. They cited some interesting findings. The decision to syndicate [...]

28 10, 2011

Change hurts

By |2018-05-03T21:25:25-07:00October 28th, 2011|Main category|0 Comments

Perhaps there is a new chief executive, a new business strategy, an MLS conversion, a new product launch, a merger, a new data share, or a dramatically altered competitive landscape, in the real estate world, big change means big risk. In other words, company performance may rise like a rocket or fall like a rock. The only thing it’s not likely to do is stay the same. Change may be inevitable, but big change is scary, nevertheless. And how you deal with it plays a big role in the outcome. In just the past few weeks, we’ve seen big change in the works [...]

7 03, 2011

MLSs and Brokers miss out on revenue opportunity

By |2018-05-03T21:25:50-07:00March 7th, 2011|Broker-Agent Information, Main category|0 Comments

WAV Group facilitates dozens of MLS strategic plans each year. Once resounding question heard from Associaiton Shareholders and Broker Participants is “How do we generate more non-dues revenue outside of our ranks.” Last night, a new revenue source came to mind. As we all understand, distributing listings to IDX vendors and managing IDX contracts is heavy lifting. Most MLSs charge vendors anywhere from $500 in small MLS markets to $10,000 per year in large markets for RETS access to MLS data. Agents and brokers bear this fee as an added cost of the services they buy from vendors. What did [...]