SourceMLS launches as the seal of approval and accuracy

by Victor Lund on September 19, 2014

The sourceMLS™ initiative is set to launch next week at the Council of MLS meetings in Huntington Beach, CA and I am excited! If you are displaying a listing from the MLS, you can display the sourceMLS Logo. It’s that simple. Think of it as the Good Housekeeping Seal of Approval. This is a no frills way for every listing agent, every listing broker, and every MLS to finally identify […]

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Allre Causes Brokers To ReThink Strategy

by Victor Lund on September 18, 2014

The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is collaboration between banks like Prime Lending, Home Insurance providers, home warranty companies, and even a lock box vendor to facilitate FSBO sales. The fee to the consumer is ZERO – nothing. There are no brokerage services at all, so they completely […]

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Midyear Broker Website Benchmarks

by Victor Lund on September 11, 2014

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for […]

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MOVE acquires Point2 Syndication Contracts

by Victor Lund on September 4, 2014

It looks like MOVE, operators of Realtor.com have taken a stride that is not altogether different from the success that Zillow is garnering with their acquisition strategy. MOVE is doing their best to control the pipelines that deliver advertising to portals in the United States. MOVE already owns Listhub, the largest syndicator of listing content. Now they pick up their nearest competitor – Point2 – much in the same way […]

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Agents Love MLS Newsletters

by Victor Lund on September 3, 2014

When RE Technology was founded by WAV Group partners in 2010, the goal was to provide an information resource inside the MLS system that would sharpen agent understanding of technology in real estate. We will forever appreciate MRED, MRIS, MLSListings, and MFRMLS for introducing the first 100,000 users to the service. Today, 91 MLSs and over 700,000 users have access to RE Technology as a member benefit. Because technology companies […]

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Another Broker-Governed MLS Gets RESO Certification

by Victor Lund on September 3, 2014

Perhaps its just because, or happenstance, or not. But MLSListings, based in the heart of the Silicon Valley in California, is the second MLS in the nation to join MRIS in RESO Server Certification. Like MRIS, MLSListings is a broker governed MLS. In truth, the title of the article was drafted to get you to read this article. The fact is that MRIS and MLSListings, along with many of the […]

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MyOnlineYardSign Attacks MLS IDX Policy

by Victor Lund on August 28, 2014

Generally speaking, real estate business media companies write pretty respectful commentary regarding the well-developed MLS IDX policy. Sure, the policy is a living document and the MLS Policy Committee is an open forum for clarifying the policy and amending it from time to time. But generally, it is a well adopted program that publically exemplifies cooperation among brokerage firms. Today, Travis Saxton of Real Trends promoted a product called MyOnlineYardSign. […]

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ZipLogix® has long been a provider of electronic forms software. They led the migration of processing transactions from paper to online with the launch of their zipForm® software and have opened up a huge opportunity for innovation, risk reduction and efficiency. zipLogix® is on a roll. They are forging tons of partnerships with companies that provide other valuable parts of managing the real estate transaction. The Ultimate Goal? Looks like […]

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MLSs Need To Focus on the Customer Record

by Victor Lund on August 25, 2014

The Real Estate Standards Organization (RESO) is clearly picking up steam at driving standards across the real estate industry. A pivotal inflection point in the success of standards is the adoption of those standards by MLS service providers and their vendors. One of the vendors who is particularly aggressive at adopting those standards is FBS, developers of FlexMLS and Spark. You can translate “particularly aggressive at adopting standards” to leadership […]

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Are you living the life of a Customer Servant?

by Marilyn Wilson on August 25, 2014

We all know that our businesses are dependent on our customers, yet we don’t always live the dream of providing amazing customer service. It’s easy when you get tired to say “I’ll get up early and do it tomorrow”.   When the phone rings and we don’t answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might […]

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An Industry Can Change In A Moment

by Victor Lund on August 25, 2014

There are many in our flocks that don’t have a calculus for manifestation of change. It just seems to rub them the wrong way. The belief is that, among those who fight change, there are the people who have wired the world for their own success. I don’t think so. I believe that fear of change is something internal, and innate in the nature of some portion of our humanity. […]

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Advertiser’s Nirvana is CRM

by Victor Lund on August 25, 2014

If you want to see the marketing department at Lowe’s or Home Depot salivate – tell them you have a data source that will notify them of the Name, phone number, address, and information about the property they just purchased. In fact, you will even be able to tell them the closing data and the move in date. That is the kind of information that is in CRM solutions and […]

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Idea #1 – How to Take Credit for the Industry’s Service Quality Every real estate association I have the pleasure of working with is struggling with how to re-invent themselves. Everybody knows it’s a problem at some level, but yet there has been no fundamental change in the focus, governance or scope of associations in several years. Are we just going to sit by and watch the association business go […]

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Who Syndicated My Listings?

by Victor Lund on August 25, 2014

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This […]

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The End Of War Between Zillow and Trulia

by Victor Lund on August 13, 2014

There is a major war going on in the taxi industry today. Uber and Lyft are duking it out. Both companies have deep cash pockets and they are deploying it in marketing and undercutting each other. It is pretty hard to know which service is better as they work hard to drive market share. As Zillow marches toward the stock swap to join forces with Trulia, perhaps a new wisdom […]

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  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites – nobody is counting the traffic in the MLS or IDX sites. However, we know from […]

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Of course, the ultimate goal of any business is to create profitability for its owners, shareholders and stockholders.  Without profitability, the business will cease to exist. To quote Kenny Rogers, sometimes you need to know when to hold up and when to fold up, though.   There are times when a company is in a significant competitive situation where it needs to go into the market guns a-blazing and grab as […]

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Real Estate Book and Homes & Land Under One Roof

by Victor Lund on August 5, 2014

Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & […]

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Zillow Announces Trulia Acquisition

by Victor Lund on July 28, 2014

Two of America’s third party real estate portals have entered into a definitive agreement for Zillow (Z) to purchase Trulia (TRLA) for $3.5 billion in stock-for-stock trade. The Board of Directors of both companies have agreed to the transaction which represents a 25 percent premium to Trulia Stockholders, based on Trulia’s closing price on Friday, July 25, 2014. The transaction will now face regulatory approval. Goldman, Sachs & Co. brokered the transaction. Trulia CEO […]

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Goomzee Growth

by Victor Lund on July 24, 2014

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I […]

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