Zillow Announces Trulia Acquisition

by Victor Lund on July 28, 2014

Two of America’s third party real estate portals have entered into a definitive agreement for Zillow (Z) to purchase Trulia (TRLA) for $3.5 billion in stock-for-stock trade. The Board of Directors of both companies have agreed to the transaction which represents a 25 percent premium to Trulia Stockholders, based on Trulia’s closing price on Friday, July 25, 2014. The transaction will now face regulatory approval. Goldman, Sachs & Co. brokered the transaction. Trulia CEO […]

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Goomzee Growth

by Victor Lund on July 24, 2014

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I […]

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For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with […]

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Your Spam Filter May Be a Lead Source

by Victor Lund on July 23, 2014

Leads sometimes come from humans. That’s a light joke. The point it is that when technology companies test lead capture and routing systems, they typically test them with stock lead content. Unfortunately, many real human leads do not contain stock text. Real humans write real questions and sometimes use language that may not be white listed for your spam filter. **It happens! One of the good ways to check your […]

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WAV Group 2014 Road Map to Listing Syndication

by Victor Lund on July 22, 2014

 Listing syndication to online portals is in the throws of a revolution in real estate today. Listing syndication has followed a philosophical pattern first envisioned by the German philosopher G.W.F. Hagel in his triadic process – thesis, antithesis, and then synthesis. This paper will walk though the first two phases of the process, discussing the evolution of the original thesis of listing syndication followed by the new roots of today’s […]

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RESO Releases Data Dictionary v1.3

by Victor Lund on July 22, 2014

 Last week, the Real Estate Standards Organization released the latest Data Dictionary version 1.3 for industry consumption and adoption. Like all RESO releases, this is important as it should trigger you and your vendors to make data base modifications to come into compliance with this latest database naming convention. There are a lot of changes. Real Estate agents and brokers pay handsome fees to vendors who take disparate data sets […]

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Marketing Trauma

by Victor Lund on July 15, 2014

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting […]

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Consulting Minds Think Alike

by Victor Lund on July 15, 2014

On the eve of publishing a WAV Group paper on listing syndication, consulting firm Clareity Consulting published a paper on the same topic days ahead of us. They did a great job on their paper and Victor Lund considered delaying or eliminating the WAV Group paper from publication. But a read of both papers is probably healthy for today’s real estate brokers, MLSs, and publishers. Clearly, listing syndication remains an […]

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WAVinar eMails

by Marilyn Wilson on July 15, 2014

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all […]

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Legal contracts are a critical part of real estate. Real estate professionals need to be sure they’re providing tools to customers that protect their clients’ interests as well as their own.   WAV Group with the cooperation of Docusign and Instanet have put together a set of best practices you can use to evaluate the Electronic Signature solution you may be using. Click HERE to download the information HERE. It’s not […]

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What is Your Lead Conversion Strategy?

by THE WAV GROUP on July 9, 2014

This is a guest post sent to us by Carl DeMusz of NORMLS - https://www.linkedin.com/pub/carl-demusz/4/749/249 Real estate markets are cyclical and change with the economy. They tend to be closely linked to employment which is also impacted by the economy. We have often observed times when the housing market can lead the economy out of recession. One thing that helps improve the housing market is a well-informed consumer who realizes that […]

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Over the last 10 years, since co-founding the WAV Group with Marilyn Wilson and Victor Lund, I have had the pleasure of working with many wonderful clients including MLSs, technology companies, franchises and brokers all over the world.   From strategic planning and research to helping brokers and MLSs choose their next technology platform to creating the first MLS in Brazil, I have enjoyed every aspect of the consulting world and […]

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Howard Hanna Promotes 5700 REALTORS on Realtor.com

by Victor Lund on June 26, 2014

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away […]

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Broker Owned Portal

by Victor Lund on June 24, 2014

I have had a lot of interesting conversations with Associations of REALTORS, Broker groups, MLSs and REALTORS about portals. The same conversation has gone on for years. Used properly, they can be productive tools for online marketing. Used poorly, they can be a problem. A chief concern among brokers is that they do not participate in the revenue from the success that portals have. Simply stated, brokers understand that content […]

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Building Support Into Your Software

by Victor Lund on June 24, 2014

Technology companies are constantly battling usability in real estate. Among our user ranks we find a great human challenge – the 55-year-old real estate professional. This is the customer. There are some firms that do it right, and others that do it wrong. I recently saw a great example of software done right, and it is worth sharing. The example illustrates how you can improve software usability by putting help […]

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Top 5 Articles of the Week

by Victor Lund on June 24, 2014

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to […]

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SAN JOSE, Calif., June 19, 2014 /PRNewswire/ — Move, Inc., (NASDAQ:MOVE), a leading provider of online real estate services, reports that it is continuing to combat the distributed denial of service (DDoS) attack, which has interrupted its websites’ operations since it began mid-day June 17. Move’s technical team is working around-the-clock with the Prolexic division of Akamai Technologies, Inc., a leading DDoS mitigation service provider; other Internet security experts; and […]

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Top 5 Articles of the Week

by Victor Lund on June 17, 2014

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to […]

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Coming Soon Listings On Zillow

by Victor Lund on June 13, 2014

The cat is out of the bag. Zillow has gone where no MLS has gone before. They have embraced the broker and agent demand for pre-marketing listings. They are entering a place where Zillow will have listing content before listings become available. Consumers are going to love it, brokers and agents are going to love it, and MLSs are going to hate it. The program is called Coming Soon, and […]

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Euro Net Privacy Calls Brokers to Action

by Victor Lund on June 13, 2014

I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home – they shout a jubilant YES! If you ask a home […]

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