Facebook frustration, love for LinkedIn and Hello, Ello

by Kevin Hawkins on October 29, 2014

Many self-proclaimed experts tout the importance of social media in real estate marketing as if it were a nitroglycerin prescription for someone with a heart ailment. Without it you will die. And they get away with this B.S. We have to remember that social media are communication channels; and, yes, their power, their ability to engage and cause immediate action indeed can be daunting. But they are still just channels […]

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IDX Policies Proposed to Go More Broker-Friendly

by Marilyn Wilson on October 29, 2014

I am proud to say that WAV Group has been working with the Leading Real Estate Companies of the World to create a set of recommendations for ways to improve and update IDX policy. No, there have no bloody fights or name-calling on this one. Just a collaborative process led by Pam O’Connor, CEO of LeadingRE and the MLS Emerging Issues and Trends Committee. In April, LeadingRE sent a list […]

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30 Days and Counting

by Kevin Hawkins on October 29, 2014

“How do you like your new gig,?” asked Lew Sichelman, perhaps America’s most ardent and prolific consumer real estate columnist and my dear friend of nearly 30 years, by phone the other day. “Unbelievable!,” I answered, wanting to forget that I learned that automatic response from a Tommy Hopkins sales training class I took a dozen years ago. But it’s an accurate description of how it’s been to join a […]

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Broker Non-Compete with Portals

by Victor Lund on October 29, 2014

The great real estate portals of America are trusted partners to brokers. As trusted partners, they are able to collect a lot of information that brokers have held close. For example, portals have access to a broker’s agent roster. They know which agents respond to consumer inquiries the fastest and the best. They even know which agents sell the most number of homes and which ones have the best consumer […]

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Brokers Out-Marketing Competitors

by Victor Lund on October 29, 2014

I attended Luxury Connect last week in Beverly Hills. If you are not familiar with the event, it was expertly delivered by the team from Inman News that is host to the Real Estate Connect conferences held annually in New York City and San Francisco. I don’t think that anyone really appreciates how difficult it is to put on a great event. This group does it with ease and grace […]

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Revaluate Property Reports

by Victor Lund on October 17, 2014

When real estate tech entrepreneur Chris Drayer (see linkedin) gets started on something, WAV Group is always willing to take a look. Today we connected with Chris to get an inside look at Revaluate, a big data resource that pulls property attributes from 2000 data sources to tell a property story. Today, Revaluate is in Beta and only available to New York City properties. There is great news and not […]

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MLSListings in the Lead Pack of MLS Adopting Homesnap

by Victor Lund on October 16, 2014

Homesnap is approaching the Nation’s leading MLSs with one heck of a value proposition. The company optimizes all of the MLS data for mobile devices and delivers it through an app to agents…..for free. Well, its free for the first year. Homesnap is among a small handful of mobile solution providers that offer agent-only data.  The agents can access the full listing data along with showing instructions, commission splits, agent […]

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Raising MLS User Intelligence with MLS Drip Training

by Victor Lund on October 15, 2014

All MLS systems are pretty easy to use. Without any training, even a new real estate professional should be able to access the MLS and use its core features like search and add/edit listings. Watching a new agent log into the MLS is a great way to measure the ease of use. Try it sometime. Raising MLS user intelligence is a goal of every MLS organization. When WAV Group performs […]

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Tedesco Moves From Tucson to RI State Association

by Victor Lund on October 14, 2014

Phil Tedesco is one of those senior level MLS and Association Executives that everyone wants to lead their organization. He has a depth of experience across many large Associations and Mid-sized MLSs that have led him to his new role as the CEO of the Rhode Island State Association of REALTORS® and Statewide MLS. He will be departing his current position at the Tucson Association of REALTORS® at the end […]

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Brokers and Franchise Remove Barriers to Marketing

by Victor Lund on October 14, 2014

Marketing is a key component to success in real estate. I hate stating the obvious, but if you don’t start with it, one can hardly understand the reality of the impact that the cost of marketing has on the adoption and utilization of marketing plans by various segments of real estate professionals. Franchise giant RE/MAX announced an agreement with Imprev for marketing solutions. You can see the program in the […]

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The Real Benefit to Z and T Merger

by Victor Lund on October 13, 2014

Big advertisers need big media sites. Zillow is big and Trulia is big, but they are not huge.  The hugest would be Facebook. Think of the Madison Avenue crowd. Both companies have sales staff pitching pretty much the same value proposition. That sales team now turns into one. Zillow CEO Spencer Rascoff pretty much said exactly this in an interview with Jim Cramer, the host of Mad Money (http://business-news.thestreet.com/crookstontimes/story/jim-cramers-mad-money-recap-now-is-not-the-time-for-panic/12861526) “Rascoff […]

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Broker Back Office Powered By MLS

by Victor Lund on October 9, 2014

MLSs have taken a relentless beating by large brokers over the last year.  The message was clear, help us! Brokers are fighting for their lives in a technology cold war where they see everyone as a co-petitor.  Third party sites are co-petitors in attracting consumers to property search websites. MLS consumer sites are sometimes co-petitors too. Obviously, other brokers are co-petitor’s, especially when it comes to the paradox of the […]

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The NAR and Top Level Domains

by Victor Lund on October 8, 2014

WAV Group has been participating in the MLS Domains Association as an advocate for the strategy for organized real estate to gain control of top level domains. These domains that represent organized real estate like .MLS, .REALTOR, and .realestate were available on the open market for anyone to grab. You can read our articles on the topic here http://waves.wavgroup.com/?s=mls+domains There is a group called ICANN that organizes the top level […]

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Moxi Works Real Estate CRM Launches with 7000 Agents

by Victor Lund on October 7, 2014

There are lots of startups every year in real estate. Many come and go. Most hunt the largest customers possible and are crushed either by winning the account and not being able to perform or not winning the account and running out of capital. Moxi Works is different. I know these people and what they have been working on. First of all, Moxi Works is not really a startup. It […]

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Welcome David Mele, Homes.com President

by Victor Lund on October 6, 2014

WAV Group has a strong working relationship between many portal operators and the brokers and MLSs we support. Homes.com is among the largest portals in real estate and among the top providers of franchise, MLS agent, and broker tools in real estate. Last week, Homes.com announced that David Mele was appointed the President of Homes.com. Previously, Terry Slattery was responsible for Homes.com business and the ForRent businesses. Homes.com effectively split […]

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CMLS Wrap UP

by Victor Lund on October 1, 2014

The Council of MLS held their annual conference in California last week. It was most well attended show in its history. They did a great job of blending outside perspectives from leading technology firms with mls-to-mls sharing. Kudos to the CMLS board of directors and the California Regional MLS led by Art Carter and their staff who were the hosts. It may be the most well run conference in real […]

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Today’s News Summary

by Victor Lund on September 30, 2014

News represents change in real estate. It also represents staying the course. There were lots of both today. Not knowing what to expect, the industry unloaded today. Bullets were flying everywhere. The MOVE acquisition by News Corp was the headline – If you look at our post on it, we have added the letter that NAR sent to the membership, the letter that MOVE sent to the industry, and the […]

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News Corp buys MOVE operators of Realtor.com

by Victor Lund on September 30, 2014

And so it goes. Move, the operators of the National Associaton of REALTORS portal called Realtor.com have agreed to sell the company to News Corp in an all-cash deal valued at $950 million. MOVE’s board of directors were swift to approve the offer, representing a 36% bump in the value of the company. News Corp owns other real estate assets including The Wall Street Journal (popular spot for luxury property […]

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Coldwell Banker Chooses Imprev

by Victor Lund on September 29, 2014

Today’s real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms […]

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Trulia Weekly Update Is Released

by Victor Lund on September 24, 2014

I don’t really know if this is just something that Trulia is testing or if this is something that they rolled out system wide, but I received a lovely real estate update this morning It is not a heavy piece, but it certainly popped in my inbox 18 New Listings, 2 open houses, 9 price reductions, download mobile app, home value lead capture, and median sales price. Aside from my […]

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