iPad Listing Presentations and Relationships

by Kevin Hawkins on February 8, 2016

WAV Group has been working with many companies on listing presentations. They are the Barnum & Bailey Circus of selling real estate. You know the drill, in this ring we have the home tour, in this ring we have comps, and in this ring we have why you should pick me. iPads deliver listing presentations with much higher impact than paper. It’s a great listing tool. There are a few […]

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Realtor.com Seeks to Win the Super Bowl

by Victor Lund on February 5, 2016

Last January, I visited Mr. Robert Thomson at the News Corp offices in Manhattan to discuss his plans for the Realtor.com. Joining the meeting were two senior leaders of News Corp: his chief of staff and his chief of sales. They laid out their targets for their new company. What follows is our report card for them. Clear Vision #1: News Corp will leverage its media assets including Dow Jones, […]

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Vendor Bonus Paid Forward

by Victor Lund on February 5, 2016

  I had the strangest experience in 2014. A client sent me a check out of the blue. It was a striking gesture. It came with a phone call saying that he appreciated everything we have done. His business had a great year. It floored me, and my family. Financially, it made a difference. The amount was significant. It was not trivial – like a tip. More like the kind […]

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Is Old School Print Set to Rebound?

by Victor Lund on February 4, 2016

Print advertising and marketing has seen a striking decline. I love using the phrase that newspapers are like nursing homes. But that might be changing. Here are some thoughts. Years ago, I spent a few years working with a real estate magazine. We helped them expand into digital marketing – online portal, online advertising, agent and broker websites, etc. It was a good thing. We married their loyal customers to […]

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Will Zillow’s New Stripes Cause Stock to Decline

by Victor Lund on February 3, 2016

WAV Group does a lot of work on Wall Street. We work with leading analysts to deliver research and insights from Main Street about what is happening behind company shareholder reports. Z is making some significant strategic changes and it will be very interesting to see how the market reacts. It may be poised for incredible growth or the slide the stock has experienced may continue. Media Company vs. a Product […]

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When to Text and When to Email

by Victor Lund on February 2, 2016

I have a 13-year-old daughter. Her style of communication is very different than mine. In truth, I spend a lot of time talking to her along with my younger and older staff members about effective communications. I think that business leaders need to have this conversation with their flock to set expectations. Here are some questions to hydrate the conversation. When is it appropriate to pick up the phone? When […]

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Take A Board Seat With That Purchase

by Victor Lund on February 2, 2016

Centris is the MLS that provides services to 13,000 agents in Canadian Provence of Quebec. In an announcement today, they agreed to provide a new service to all of their members called Urbanimmersive. Urbanimmersive is a full suite of online marketing tools that includes photographers that create content to power videos, virtual tours, 3D Tours, aerial photographs, and other digital media. Normally, brokers and franchises would not appreciate the MLS […]

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Price Is What You Pay And Value Is What You Receive

by Victor Lund on February 1, 2016

You know the drill. You need to evaluate a purchase. You juggle the balance between what you want and what you can afford. The Oracle of Omaha is attributed to the Buffetism “Price is what you pay, value is what you receive.” Strategy WAV Group works with all types of firms to lead vendor selections each year. It starts with strategy: outlining the goals of the purpose. What happens if […]

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Does Your Brand Have a Strategic Plan?

by Victor Lund on January 31, 2016

If you are reading this, you are somewhere in the real estate ecosystem – either part of an MLS, a REALTORS® Association, a large brokerage, or a technology firm that serves one of those personas. We work with some of these personas on strategy, we work with some on story, we all of them on state. Strategy, Story, and State are business terms that are bantered around a lot. Saying […]

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Austin, TX – January 25th, 2016 – Instanet Solutions announced today its 2015 usage metrics for its electronic signature solution, Authentisign. The numbers are clear – Authentisign has real estate professionals embracing electronic and paperless technologies more than ever. In 2015 users of Authentisign set-up over 6.4 million Authentisign electronic signings. These 6.4 million signings included over 11.2 million participants (consumers, agents and brokers), who signed over 17.3 million documents […]

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In an email dated January 25, 2016, Pacific Union CEO Mark McLaughlin writes: “In a bold move within the residential real estate industry, Pacific Union names Selma Hepp to the newly created position of ‘Vice President, Business Intelligence’.  Selma joins Pacific Union from her position as Chief Economist for Trulia. Prior to Trulia, Hepp was Senior Economist for the California Association of Realtors and Economist for the National Association of […]

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Just Spell My Name Right

by Victor Lund on January 21, 2016

It’s a new year and you are, no doubt, plotting your communications strategy for 2016. We published an article about the top 10 posts of the year on Facebook recently that ignited deeper thought about communication strategies that work. Entertainment is certainly one of them. If the Disney family is the first family of Entertainment in American History, P.T. Barnum is certainly a cousin. Legend has it that he is […]

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Making Vendor Partnerships Work

by Victor Lund on January 21, 2016

The tragedy of software in real estate is lack of adoption by agents. Brokerage firms and MLSs who invest dearly in technology solutions start out with the hope that agents will use it and success will come. Since hope is not a strategy, more work is required to find success. First of all, there is a difference between a site license and a user license. As you enter into partnerships […]

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Do you have a PR plan for 2016?

by Kevin Hawkins on January 21, 2016

Public relations may be one of the most underappreciated and misunderstood tools in the average real estate brokerage’s marketing arsenal. Yet, the more you understand public relations and how it can be fully integrated into your marketing plans and sales activities, the greater your ability will be to make both more effective. As we begin a new year, ask yourself this question: Do you have a PR plan for 2016? […]

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New Opportunities for Form Simplicity, Tech Helpline

by Kevin Hawkins on January 21, 2016

The big buzz in November at the National Association of REALTORS® Convention in San Diego was all about transaction management. The move by NAR to make one solution available as a member benefit was a major validation of the crucial business role that forms and transaction management technology play in streamlining the real estate process. Forms and Transaction Management must be universal to achieve the ubiquitous mission of paperless real […]

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Brokers Talk Marketing Webinar Invitation

by Victor Lund on January 15, 2016

  WAV Group supports brokerage companies in selecting and implementing marketing automation software. Firms of all sizes need and easy to use, a one stop shop for agents to access all of the marketing tools that power their success.  Last year we worked with Hunt Real Estate and others as they integrated their chosen solution into their broker back office solution.  Dan Mirsky of Hunt Real Estate will be joined […]

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An Exciting Opportunity Awaits

by Jenna Woodruff on January 14, 2016

WAV Group is working with a company in the southeastern United States  to find a skilled Senior Technology Director to join their team. The company is a large broker  committed to offering amazing service. The businesses are driven by a dynamic leader whose vision permeates each business unit. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made the company the area’s #1 […]

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Annual Swanepoel Power 200 Recognizes WAV Group

by Victor Lund on January 13, 2016

Howard Lund had a philosophy about lists. He said that it is great to be on the good ones, but don’t take too much pride in it. He shared his thoughts on this whenever I made honor roll, or was recognized for accomplishments in sports. It is the type of fatherly wisdom that sticks with you. I think that Mr. Swanepoel and his team does a good job in their […]

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The 7 Keys to A Successful MLS Conversion

by Victor Lund on January 12, 2016

If my history recollection serves me, Vancouver is where Canada’s first real estate board was formed in 1888. The current Real Estate Board of Greater Vancouver (REBGV) has been in continuous operation since 1919. They are also members of a leading regional MLS that encompasses the Fraser Valley Real Estate Board as a partner and the Chilliwack and District Real Estate Board and the British Columbia Northern Real Estate Board […]

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MRIS and Trend Take Next Step Down The Aisle

by Victor Lund on January 12, 2016

MLS Evolved

Courageous, Unselfish,  Forward Thinking, Thoughtful – those are the adjectives that Association shareholders, brokers and agents are using to describe the merger of Metropolitan Regional MLS and Trend MLS. In an announcement today, the firms announced that they are now offering a combined data feed. This means that any technology service provider can get one data feed from both markets, reducing the costs associated with managing multiple feeds and normalizing […]

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