Marketing Automation Can Be a Huge Risk

by Victor Lund on May 27, 2016

Marketing segmentation

This week I have gotten four open house notifications from a Realtor®. She is a friend of mine that has served in various capacities on the Board of Directors for an MLS 2,000 miles away from where I live. She sends me a monthly snapshot of what is happening in the housing market in her area, along with a note when she lists a new property. That is all good. […]

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The Real Estate Standards Organization (RESO) Board of Directors voted yesterday that all MLSs currently Data Dictionary Certified – which is the majority of the MLS world – will now be able to get Web API Certified for free. RESO also announced that CMLS will host a soup-to-nuts dive into the RESO Web API Certification process featuring Michael Wurzer, President of FBS, and Rebecca Jensen, President & CEO at Midwest […]

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What’s Your Loyalty Program?

by Victor Lund on May 26, 2016

realtor-service (1)

A loyalty program is such a simple thing to construct, and they work. I buy from Amazon because I get Amazon Prime – free shipping – a loyalty program. I fly with American or United because they give me priority boarding, upgrades, and other perks – a loyalty program. In the latter example, I continue to use American and United even though I am not delighted with their service or […]

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 WAVES OF CHANGE QUARTERLY INDUSTRY UPDATE is just around the corner! Reserve your organization’s seat at the table by signing up for the series TODAY! WAV Group Hosts NAR Recap / Industry Update Webinar on Thursday, May 26th Your subscription provides an opportunity for your members to participate in an online recap of NAR Midyear policy issues, announcements and news as well as important industry updates and best practices. Thought-provoking […]

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Risk-Taking is Back and so is Rampant Innovation

by Kevin Hawkins on May 18, 2016

risks

My wife woke up this morning to the voice of Alec Baldwin telling her “Wake up Sunshine. Let me tell you something, I’ve been up since the crack of dawn…” before I shout out “off” and silence Alec in midsentence. No, Alec isn’t in our bedroom. Alec’s voice is an alarm option in Alexa, our household’s digital assistant that’s built into both our Amazon Echo and Dot. It’s simply the […]

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Don’t Make The Biggest PR Mistake

by Kevin Hawkins on May 18, 2016

foot crushing

The number one mistake I’ve most often encountered through the many years I’ve spent working in communications and public relations, is a CEO who calls back a reporter and tries to “wing it.” While I’ve been fortunate enough to work with several exceptionally media savvy CEOs throughout the years, they were the ones that never called back a reporter without being prepared. Russell Wilson, the NFL quarterback for the Seahawks, […]

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The Best Kept Secrets for Agent Retention

by Marilyn Wilson on May 18, 2016

Top Secret Confidential Envelope Secret Information

There is nothing more devastating to a brokerage than losing a top performer. Many times these departures come as a total surprise that leaves the company scrambling to find ways to get them to change their mind and to stop more top producers following them out the door. So what can brokerages do to stop this painful bleeding that happens all too often? Here are a few suggestions that have […]

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Hand holding mobile smart phone with smart home application on s

Today, we had our Logictech Harmony Ultimate Home automation experience installed. From a single controller or mobile device, anyone in our family can controls connected lights, locks, thermostats, home entertainment devices, and even schedule when devices turn on or off. Everything is connected. Smart Homes May Add More Value This week, Coldwell Banker Real Estate and CEDIA announced a collaboration to develop a smart home curriculum for real estate sales […]

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broke_pockets

Real estate is a fascinating industry when it comes to making choices about something vs. nothing. Again and again, we see individual agents, brokers, Associatons, MLSs, and Franchises make choices to set something when getting nothing may be the better strategy. I doubt that this article will have any change on the bearing of the industry, but in some small way it may influence one or more decisions today or […]

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Broker Public Portal Reveals Partnership and Plan

by Marilyn Wilson on May 18, 2016

BPP logo

It is with much excitement that I would like to announce some major news for the Broker Public Portal project!   We have been researching the value of consumer property search sites like the Broker Public Portal since 2005 and we’re thrilled to announce a game-changing opportunity for agents and brokers to captivate consumers! Broker Public Portal has executed a binding letter of intent with Homesnap, a creator of highly rated […]

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phone dial

One of my favorite people in real estate is John Reinhardt of Fillmore Real Estate based in Brooklyn, New York. I am not sure why, but everything competitive in the New York City area seems amplified. Like his peers, John is always building his business, one great agent at a time. Among John’s favorite recruiting lessons is the spot. In John’s case, his spot is Peter Luger’s Steakhouse. “It is […]

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The subheadline on the news release issued during NAR Midyear tells the real story for Florida Realtors and its Form Simplicity transaction management software: NEFAR offers 6,500+ professionals Form Simplicity Ultimate Edition as member benefit Form Simplicity, built for Realtors by Realtors as Florida Realtors points as a key competitive advantage, continues to grow.  See for yourself why  at the NAR Midyear meetings this week. Check them out at Booth 818. […]

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Clareity’s New Dashboard Review

by Victor Lund on May 10, 2016

Clareity Security is staging the release of their best Single Sign-On dashboard ever. As a quick primer, Clareity Security was born to prevent password sharing and other unauthorized access to the MLS system. The MLS has confidential fields that must be protected and Clareity’s software also prevents theft of service and provides revenue assurance to the MLS. Over the years, they extended the platform to ensure that valid MLS users […]

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Rate Plug PMS

Many real estate brokers have modified their strategy with their mortgage affiliations as banks have fled the JVs and other joint arrangements. This has opened the door to MLSs like MLS Listings to partner with RatePlug to display live mortgage rates from leading local lenders. Let’s face it, for most families, it’s not the price of the home but rather the monthly payment that triggers affordability. Agents who can secure the […]

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Upstream™ Names Alex Lange President and CEO

by Victor Lund on May 9, 2016

upstream

    WAV Group is pleased to officially announce and welcome Alex Lange to the UpstreamRE project as its first CEO. WAV Group has worked with the Upstream founders and Board of Managers as their consultant, curating the vision, shepherding the vendor selection process, working with the technology workgroup to kick off development, and now transitioning to Alex. I have known and worked with Alex for years and believe that […]

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WAVES OF CHANGE QUARTERLY SERIES continues Thursday, May 26th with an online recap of the policy issues, announcements and news coming out of NAR Midyear as well as important industry updates, best practices and other thought-provoking topics to share with your leadership, brokers and staff. Sign up TODAY to ensure your organization benefits from the essential information our Industry Leaders will share on the latest news and trends, cutting edge […]

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There is an unsightly lack of holistic information that is being made available to consumers by full service brokerages. Until now, brokerage mobile applications provided plenty of information about properties for sale, but little information about brokers’ other service centers in mortgage, title, insurance, commercial properties, and property management (rentals). Long and Foster partnered with Xome’s Real Estate Digital division to deliver mortgage information to consumers through their real estate […]

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homesusa

Addison, TX (May 4, 2016) – America’s number one Realtor® for the last four straight years – Ben Caballero, president of Texas-based HomesUSA.com – has become the first billion-dollar producer in the world for total home sales last year. Caballero personally was responsible for 2,491 home sales, totaling $1,022,000,000 in 2015. Uniquely, nearly all of his transactions were new home sales for more than 40 homebuilder brands that he represents […]

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CoreLogic has unveiled Trestle. Here are the details on the real estate industry’s first “Data Mart” for MLS content, not to mention ongoing RESO compliance – huge news: IRVINE, Calif. —CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled services provider, announced today the upcoming release of Trestle™ by CoreLogic, a software solution suite that will fundamentally change the offering of multiple listing service (MLS) data to brokers and […]

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Buyside-logo

NEW YORK, May 4, 2016 /PRNewswire/ — Charles Williams IV, CEO and Founder of the leading real estate analytics company Buyside has announced that Michael Pressnall, a respected and tenured industry executive and DocuSign veteran, has joined the company in the newly-created role of Vice President of Industry Engagement. “Mike is an ideal addition to our team as the Buyside platform continues its nationwide expansion and adoption by brokers, team, and agents […]

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