Online Marketing

We’ve all been the unhappy recipients of unwanted junk mail and Internet advertisements, yet online marketing has been hailed as the Holy Grail among Realtors for turning up sales leads. However, statistics show that scattershot online marketing does not necessarily translate into sales strength. By hyper-focusing outreach efforts on online portals, agents are missing valuable opportunities to not just create leads but actually increase sales. Agents can optimize their reach […]

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What’s the Real Value of Portal Marketing?

by Victor Lund on September 19, 2016

Graph Pie

A recent survey of over 120 broker-owners and senior leaders at some of the top real estate firms in the U.S. and Canada revealed an apparent disconnect between revenue goals and business strategies. According to the survey, 85% of brokerages focus their marketing investments on lead generation activities– despite the fact that nearly two-thirds of sales are the result of repeat clients and past client referrals. Clearly, agents and brokers […]

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Re-Inventing the Collection of Earnest Money – A Case Study

by Marilyn Wilson on September 15, 2016

Hands Exchanging Money

John Mosey, CEO of NorthstarMLS is known to be one of those leaders that when he finds a business challenge his brokers face, he will do his best to find a solution.  He is not afraid to go first. As such he has helped to bring to market many exciting new products that serve the greater good.  I had the pleasure of interviewing him about the latest gem he has […]

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News Release

Why does your news release meet with silence while your competitor makes headlines regularly? There could be more than one answer to that question, but the place to start is the quality of your news releases. Some basics: News releases differ from advertisements, where someone is paying for the time or space to say something, and blog posts, where you can also say pretty much what you want because it’s […]

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Looking At VR For Real Estate? AR Will Be Even Bigger

by Kevin Hawkins on September 14, 2016

VR headset

A lot of attention in real estate goes into looking at what the next big thing will be in technology that will impact our business. As a self-confessed closet Geek, I do my best to stay on top of future trends. All things related to data has garnered my greatest attention over the last few years – from Predictive Analytics, to Artificial Intelligence and the emergence of the “algorithm economy.” […]

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Good PR Sometimes Means Keeping Your Name Out Of The Media

by Kevin Hawkins on September 14, 2016

Bad Publicity

It was a lesson I learned fairly early on in my career in Public Relations and one I will never forget: Good PR sometimes means keeping clear of media coverage. It’s an axiom that not many people understand, but I believe it is actually harder than any other kind of strategic public relations. Let me explain. A deeper understanding I wanted to be in Public Relations since I was a […]

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3 Takeaways From The Florida Realtors Convention

by Kevin Hawkins on September 14, 2016

jay-leno

In Orlando, Florida, the energy was electric, the attendance was impressive (several thousand) and the headliner was Jay Leno. Florida Realtors marked their 100th anniversary with a bash that will be long remembered, a hallmark salute to the accomplishments of one of the largest and most enduring state trade associations in America. For me, it was a return trip to a convention I knew well, having been an architect of a […]

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Is Data Sharing Still a Viable Option?

by Marilyn Wilson on September 14, 2016

Iphone Holding Hands

The world we operate in is getting smaller and more connected every day. Now that the real estate market is solid again, brokerages are reaching out and expanding into new markets.  Consumers are getting more sophisticated and expect their agents to be able to provide them access to all listings in their region. Homebuyers don’t care that there may be more than one MLS in the region where they live. […]

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Intermountain MLS Job Posting

by Marilyn Wilson on September 14, 2016

Intermountain

WAV Group is excited to announce a really exciting job opportunity for progressive MLS leaders.  Intermountain MLS, located in Boise, Idaho is looking for a new Chief Executive Officer. I have worked with this organization for awhile now and they are one of the best run MLSs out there.  And for those of you who went to CMLS when it was hosted in Boise, Idaho you know what an AMAZING […]

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How Do Top Homes.com and Realtor.com Compare?

by Victor Lund on September 8, 2016

House Ladder

Since internet is among the top three most important methods of generating real estate leads and online listing sites rank as one of the most valuable tools, every agent is challenged to leverage these resources for creating, capturing, and closing leads. But, how can agents effectively compare the value propositions of marketing on the most popular real estate sites? An analysis of online marketing solutions from Realtor.com and Homes.com show […]

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Growing Agents’ CRM with Solutions from Homes.com

by Victor Lund on September 7, 2016

Homes.com Logo

There’s a significant opportunity gap for agents to grow their CRM through online real estate sites. The statistics are in: While almost half of buyers find their home online, 89% still use a real estate agent or broker to seal the deal. That’s why advertising on a real estate site can do wonders for creating a robust agent CRM for agents… IF the agent understands how online marketing works to […]

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BHGRE Metro Brokers Shares Zap Story

by Victor Lund on September 6, 2016

BHGRE

WAV Group was very fortunate to spend time with Better Homes and Gardens Real Estate Metro Brokers (Metro Brokers) Chief Operating Officer, Craig McClelland to learn about their role out of the highly touted Zap platform. The Zap platform is the strategic technology brokerage solution developed by ZapLabs (formerly ZipRealty) that is being rolled out to all of the REALOGY® Franchise Group brands, ergo 250,000 real estate professionals. WAV Group […]

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CRM

Real estate brokerages waste valuable growth opportunities by over-focusing on new client adoption and agent recruitment instead of implementing solutions for the retention of both. Industry research shows that repeat clients spend 67% more than first-time clients, so agent and client turnover reduces a brokerage’s potential return-on-investment (ROI) for marketing and training dollars. The key to capturing these high yield sales is enabling agents to efficiently communicate with clients throughout […]

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NNRMLS Shares Best Practice for Data Management

by Victor Lund on August 30, 2016

The Northern Nevada Regional MLS could be considered a middle tier MLS, ranking around the top 100 largest MLSs in the nation. There are approximately 728 MLSs today, down from 750 in the past 6 months. As consolidation runs rampant across America’s MLS, NNRMLS has become a shining light of MLS excellence. Shelley Specchio, CEO of NNRMLS credits a combination of strong broker relationships and the influence of the Council […]

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Gurtej Sodhi Promoted

by Victor Lund on August 30, 2016

Gurtej Sodhi

Two years into being assigned the role of the Chief Strategist in addition to being Crye-Leike’s Chief Information Officer, Gurtej Sodhi has been promoted to the position of Chief Information & Operations Officer for the Crye-Leike Group of Companies. In his new role, Sodhi is chartered with the responsibility of ensuring that all the business units utilize the best systems and processes to operate in the most effective and productive […]

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How Does Howard Hanna Do It?

by Victor Lund on August 24, 2016

Table with job growth stats

The title to this article may very well become the title of a book someday. The story of Howard Hanna’s ascension to the pinnacle of real estate brokerage in America is certainly one for the Library of Congress. By and large, their growth has come from two streams – market expansion in existing offices and acquisition. Oddly, not much has come from property value growth. I remember my early days […]

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          Agents using RatePlug technology report faster sales cycle, provide better data to buyers Naperville, IL (Chicagoland) – August 24, 2016 – For the first time, MetroList® agents and homebuyers will be able to view on MetroList – their local Multiple Listing Service (MLS) – total monthly housing payments for every property listed for sale, including current mortgage rates, taxes, assessments, and home owners insurance information. […]

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BlackKnight

JACKSONVILLE, Fla., Aug. 23, 2016 /PRNewswire/ — Black Knight Financial Services (NYSE: BKFS) announced that Georgia MLS(GAMLS) has launched the Paragon MLS system after a smooth and successful conversion process. GAMLS extended its long-term partnership with Black Knight by signing a multi-year agreement to use Paragon, Black Knight’s comprehensive, leading-edge MLS system that offers intuitive and straightforward navigation, cross-browser compatibility, multi-tasking capabilities and access from mobile devices. GAMLS is one of […]

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CoreLogic Logo

When you dominate an industry by market share as CoreLogic does in real estate, there are certain adjectives that become elusive. One of them is “innovative.” That’s because Conventional Wisdom in real estate says that when it comes to tech firms, it’s only the ones with the shiniest and newest objects – run by the new kids on the block – that are deemed innovative. Certainly, it’s not a word […]

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Does Your Email Blast Stack Up?

by Marilyn Wilson on August 16, 2016

Email

MLSs and Brokerages struggle constantly with how to build communications that break-through to their agents.   Sometimes, it’s hard to know how your marketing efforts stack up against others, so I thought I would share this study to give all of us some perspective. As all online marketers know, open rate and click through rate are two key metrics that need to be closely monitored to ensure that you getting the […]

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