PR: The most underrated marketing strategy in real estate

by Kevin Hawkins on January 21, 2015

In today’s world of real estate marketing, advertising gets all the money, social media gets all the glory, and public relations is often an afterthought. But should it be? Everyone understands advertising: We see it every day, in every medium; we are inundated with its messages, from the time we wake up to the moment we turn off the light for the night. It must work, or why would all […]

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MLS Syndication Rats Nest

by Victor Lund on January 21, 2015

Urban Dictionary is a hoot. It is also a helpful way for the father of a pre-teen to understand the contemporary meaning behind the terms used by kids. In this case, I refer to Urban Dictionary for their crowd-sourced definition of Rats Nest “Commonly used in the technol- ogy sector to refer to a software design or implementation that is hopelessly convoluted and difficult to understand….” Listing Syndication is a […]

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MLS or Broker Technology Site License

by Victor Lund on January 21, 2015

Last year, WAV Group spent a lot of time measuring the effectiveness of MLS and Broker technology services with our clients. Our process typically includes one or all of the standard practices for measuring product adoption and satisfaction: surveys, focus groups, competitive analysis, adoption rate curves, true cost analysis, etc. The truth is, very few. . . Download full report MLS or Broker Tech Site License

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Are your services REALLY up to par?

by Jenna Woodruff on January 21, 2015

Every company believes they offer the best to their customers. It’s the same way I believe my son is the best on his baseball team. When you spend so much time building something, working for something, you have to believe in it. But you need to take care not to let your passion cloud your objectivity. Of course I think my son is amazing, but I know he needs to […]

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REALTORS® Federal Credit Union Update

by Victor Lund on January 21, 2015

At the New Orleans National Association of REALTORS® Convention in Expo, I had the chance to catch up with Chief Executive Wes Wiggins of JTHS REALTORS® in the great State of Florida. Wiggins has a long career of being on the forefront of operating leading MLSs around the nation. He is among the few who understand how excellence is developed in the Association of REALTORS® and in the Multiple Listing […]

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Part 2: Customer service or lip service?

by Kevin Hawkins on January 21, 2015

Last month I shared a theory that most real estate technology companies stink at customer service. I asked for people to challenge my theory, but only one person said, “You’re wrong.” Randall Standard, who heads up VoicePad, took strong exception my piece. He made several valid points in taking me to task, among which included my failure to point out that some real estate technology companies are providing good customer […]

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WAV Group Named to the Swanepoel Power 200

by Victor Lund on January 14, 2015

The most comprehensive list of the most powerful and influential people in the real estate industry has once again been released. Known as the SP200 (Swanepoel Power 200), this annual list is published by Stefan Swanepoel every January. There have been numerous other lists from time to time, but the SP200 stands as a milestone in the comprehensiveness, detail and objectivity it strives to portray. You can review the entire […]

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Every company SAYS they have good customer service, but we all know the truth – many companies believe they are customer-centric, but when it comes right down to it, they don’t always live up to the promise. I am going to use my brand relationship with my most frequently travelled airline to illustrate this point. With this unnamed airline I have had a really good year. I travelled almost exclusively […]

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Spending Over $60K Per Month on Zillow

by Victor Lund on December 23, 2014

It is not very hard to find out who Zillow’s top customers are. Just visit the website and look at theAgent Reviews section. One of those top customers is Samer Kuraishi Group from the Washington, D.C. area. Samer is a second generation real estate agent. The brokerage, A-K Real Estate, Inc. (“A-K”) is a boutique 40 agent firm, located about two blocks from the White House, that was founded by […]

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Your Communications Plan: An Editorial Calendar for 2015

by Kevin Hawkins on December 22, 2014

Real Estate has a problem when it comes to editorial calendars. We are an industry that often stares at the wall wondering what consumers want to know. It is really not that hard to craft a meaningful story to get pick up in your local newspaper or lead to a local radio or television interview. You just need a roadmap. This list was created by scouring the headlines from leading […]

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News Corp Announces New Leadership At Move, Inc.

by THE WAV GROUP on December 18, 2014

Ryan O’Hara Named CEO New York, NY (December 17, 2014) – News Corp announced today that Ryan O’Hara will become Chief Executive Officer of Move, Inc. (“Move”), effective January 5, 2015. Mr. O’Hara will replace CEO Steven Berkowitz, who has led the company since January 2009. News Corp acquired Move, a leading provider of online real estate services, including realtor.com®, last month. “We are excited to have secured Ryan O’Hara […]

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What’s Your Big Idea?

by Victor Lund on December 18, 2014

Our lives become intense at this time of year. As the door closes on 2014, we are consumed with things undone, like holiday shopping. We also consider the goals that we expected to reach, and the number of days to reach them. If you are thinking about your next big idea for 2015, it is a good time to build some lists and to get rid of clutter. It took […]

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I have to tell you that every time I think about the MLS Policy Meeting at this year’s NAR Conference in New Orleans, it puts a big smile on my face.  For the first time that I’ve witnessed, four important, but fundamental changes were made to the IDX policy with absolutely UNIVERSAL acceptance.   Brokers, MLS Executives, Associations and Technology Companies also spoke from one voice about the relevance and importance […]

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Time for WAV Group’s MLS Technology Survey

by THE WAV GROUP on December 18, 2014

WAV Group would like to invite you and your MLS to participate in the fourth annual WAV Group MLS Technology Survey. This is a free, non-sponsored survey we provide for the benefit of the industry.  The more participation we have, the more accurate and valuable the findings will be for everyone. In 2013 we had over 75 MLSs participating with over 15,000 agents completing surveys. With your help, we will […]

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As we end 2014 now is a great time to sit back and reflect on the best ways to help prepare your organization for the inevitable evolutions and revolutions we may experience next year. Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today? Do you sometimes feel a bit isolated and would like […]

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There Will Be No Gifts This Year

by Victor Lund on December 17, 2014

Every year, WAV Group and RE Technology have adopted a family at Christmas. This year is no different. However, we have elected to take on a huge family that really needs a lot of help. This year, we are helping out a mother of four who has been living with an abusive drug addict. There is a boy age 1. There is a boy age 4. There is a boy […]

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Using your brand to build relevance for your MLS organization

by Marilyn Wilson on December 17, 2014

I can’t tell you the number of times I have asked an agent what MLS they belong to and they tell me “Paragon”, or “Rapattoni” or “Matrix”.   They don’t even know the name of the MLS organization they belong to. How can you build value in your brand if your customers literally do not know even know your name? Some of the best organizations like TheMLS/CLAW have taken the time […]

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Are you delivering customer service or lip service?

by Kevin Hawkins on December 17, 2014

[Part 1 of 2] I have a theory: Customer service provided by most technology companies sucks. Ask yourself when was the last time you told someone or posted something on Facebook about a great customer service experience from any technology company with a first letter other than “A” (Apple, Amazon don’t count). Better yet: When have you ever posted a rave review about your customer service experience with a real […]

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Automate Your Business with zipForm® Plus and Zapier

by Victor Lund on November 26, 2014

Most people have heard the devil is in the details, and to achieve success, the goal is to eliminate that devil. For real estate professionals these smaller details, like keeping address books synchronized, can become a large nuisance. To help with this zipForm® Plus has integrated with Zapier. Zapier specializes in connecting web applications utilizing ‘If This – Then That’ automation. This enables anyone with basic knowledge of multiple applications […]

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Beverly Faul

by THE WAV GROUP on November 20, 2014

November 20,2014 Dear Friends and Partners, Our team is heartbroken to share the news that our colleague and dear friend, Beverly Faull passed away earlier this week after a brave battle with non-Hodgkin’s lymphoma. An accomplished real estate industry veteran, Beverly became a member of the Down Payment Resource team in 2009 and recently celebrated her fifth anniversary with the company. We have all admired her professional spirit and tenacity […]

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