Understanding Push Reporting

by Victor Lund on February 22, 2017

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Many technology companies fail to understand the value of push reporting. WAV Group works with many technology firms to appreciate push vs. pull, but so many fail to grasp the importance. Every broker should pay attention to this example to evaluate how the software licensed in his or her company should leverage push reporting to improve the value. For example, I would love to see data and analytic companies like […]

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Zillow Improves Broker Programs

by Victor Lund on February 15, 2017

Zillow Logo

Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Featured listings are dead, and have been replaced with a product to advertise in ways that drive the largest margin opportunity for a brokerage firm – leads to eTeams and Relocation. […]

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Merle Whitehead – Follow The Leader Series

by Victor Lund on February 15, 2017

Merle Whitehead

Our Follow The Leader Series is an effort to write about the best ideas and best practices of great leaders in our industry who are raising the bar.  In this episode, I am grateful to share the inspirational story of Merle Whitehead, a gentleman who grew America’s 9th largest real estate firm, Realty USA. The intention is to share some background on centers of excellence in real estate that others […]

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Join the WAVes of Change Today

by Camilla Harvey on February 15, 2017

Ocean Wave

When conducting strategic plans we hear from brokers and board members that their organization strives to stay current with industry best practices. There are many industry wide initiatives today, spanning areas like MLS Consolidation, New NAR Policy, Broker Public Portal, Upstream, Real Estate Standards Organization, Data Licensing, and more. It’s hard to keep track. WAVes of Change WAV Group has launched a Quarterly Webinar Series to update you and your […]

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Tech Firms Should Sell Solutions, not Software

by Victor Lund on February 15, 2017

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For years, WAV Group has noticed that too many technology firms market and communicate to their customers in the wrong way. They spend all of their time in front of customers showing how their software works. It’s wrong. The only time that customers want to spend time looking at how your software works is when they are looking to replace an existing software system. Even then, the primary reasoning for […]

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Is it really is possible to love your MLS?

by Kevin Hawkins on February 14, 2017

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Every Valentine’s Day, you can smell the roses, taste the chocolates and almost feel that love is in the air. It made me think of how so many companies attempt to “love” their customers, but often few customers actually love them back. In fact, from my own experience, it’s rare when a company consistently gets love letters – and rarely hate mail – from its customers. Over the last couple of […]

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toh

In a press release today, Prem Luthra of Elm Street Technology unveiled his latest venture, a partnership with This Old House. You may know Prem from his work in marketing at MOVE, Cyberhomes, Real Estate Digital, Xome, and the like. One of his primary and lasting impacts to the real estate industry was the innovation around helping brokers and MLSs monetize the consumer traffic on their website. Real Estate content […]

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Texas Map

As always there is chatter in our industry about more MLS consolidation.  After Ann Bailey’s proclamation that there should only be 12 MLSs in the United States at CMLS last year, I often get asked how many MLSs should we have?   Should we go for s statewide MLS? While it is logical in many markets to think about a statewide MLS or even multi-state MLS the politics and emotion surrounding […]

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RESO Real Estate Standards logo

Few people understand industry standards.  “That’s for the computer geeks,” most of us think.  Our busy schedules and our tenacious focus on business priorities rarely allow us to fully understand how standards directly impact us every day. Our ability to easily communicate with one another relies on standards.  Think of computers and operating systems.  Right now, the giants are Apple and Windows.  They each implemented their own standards for communicating […]

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Upstream is Already an Awesome Tool for Brokerage Firms

by Victor Lund on January 31, 2017

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Brokerage firms and franchises across America are already in the data management business. There are 85,000ish firms in America and each of them struggle to manage their information in one fashion or another. Upstream may be most simply understood as a solution that harmonizes data management into a single solution that is 100% controlled inside the firm, like Google Drive. Given the fiduciary responsibility of firms to comply with real […]

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Why a Smart Home is also a Danger Zone

by Kevin Hawkins on January 31, 2017

Smart Home

A most provocative talk about Smart Homes and the dangers of the IoT (Internet of Things) kicked-off the first Hacker Connect in New York City last week. Molly Sauter, a PhD candidate and Vanier Scholar from Montreal’s McGill University, gave a presentation that scared the crap out of me when she dove into the dangers of today’s Smart Home. Now I’ve been a fan and even early adopter of affordable […]

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Changing Trends

With 2017 in full swing there is no better time to get prepared for the year ahead. WAVes of Change will provide you with most effective ways to help prep your association for the inevitable evolutions and revolutions the real estate industry may experience this year. We Attend the Events so You Don’t Have To We know how costly travel, hotel and expenses can be, especially for multiple people from […]

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Tim Dain, MLS Director at the Austin Board of REALTORS (ABoR) is known for being a tech innovator. He can now add creating an industry first to his resume, thanks to the vital support of his forward-thinking Board at ABoR, plus a big assist from Jeremy Crawford, CEO of the Real Estate Standards Organization (RESO). What ABoR announced today busts open a door for real estate tech developers that has […]

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Independence, Ohio— January 23, 2017. This week InstaView 3.0, the newest release of Property Panorama’s category-leading virtual tour platform, became the first virtual tour to publish Structured Data. Structured Data allows search engines like Google to render Agent Profiles, Office Profiles, Open Houses, and Property Detail summaries within search results, dramatically improving the search optimization of real estate listings. “Structured Data makes it easier to find and deliver information and […]

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Broker Public Portal Inks Deal to Become Homesnap

by Victor Lund on January 19, 2017

Homesnap Logo

●     Homesnap will be a national MLS consumer search portal ●     Portal will adhere to Fair Display Guidelines   ROCKVILLE, MD, January 19, 2017 — Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a […]

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Looking for a Killer CTO position?

by Marilyn Wilson on January 12, 2017

EXP Realty

We work with tons of brokerages that say they want to look at their business in completely new ways. Companies that have been in the business for a long time though, cannot fundamentally change their approach for fear of losing agents and decreasing their market share. eXp REALTY is different. This company came out of the gate with a fundamentally different business model and an extremely unique approach to sales […]

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Establishing Roots in Real Estate After working as the Director of Marketing & Professional Services at the Naples Board of Realtors in Florida, Paine moved on to the head position at the Bonita Springs-Estero Association, which, at the time, was a small association sandwiched between a megaboard in Fort Myers and another in Naples. As a contiguous market, all three were collaborating on building a jointly-owned and controlled MLS called […]

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NYC Party Next Week – Hamilton

by Marilyn Wilson on January 11, 2017

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Every year a bunch of us industry road warriors get together while we are in NYC to have an late night off campus party. This year, we will be meeting up at Tonic West. And as usual, John Heithaus has pulled together some of the best NYC musicians who will be playing a few sets of good old rock and roll along with some features from the hit musical Hamilton. […]

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RESO Standards Adoption Report

by Victor Lund on January 11, 2017

RESO Real Estate Standards logo

The Real Estate Standards Organization (RESO) has driven the most important data solution for real estate brokers over the past year. With support from the National Association of REALTORS®, all NAR® affiliated MLSs (think association-owned) are required to adopt the RESO standard for MLS data. This change compelled CoreLogic®, the nation’s largest MLS provider to make the changes to the MLS data feeds. Zillow Group also jumped into the mix […]

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Brokers Need To Fix Their YouTube Channel

by Victor Lund on January 11, 2017

YouTube

WAV Group has studied the effectiveness of video marketing for brokers over number of years. By and large, firms are not seeing the level of engagement on video marketing that justifies the trouble or expense. Having a video on YouTube with 2 or 3 views is not a conveyance of success. The promises of video marketing are pretty significant. By using video, a property is marketed more dynamically than photo […]

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