The real estate industry has adopted new standards for managing Multiple Listing data feeds, converting from the Real Estate Transaction Standard (RETS) to the new RESO Web API. For years the brokerage group has lobbied the National Association of REALTORS® to require that all Multiple Listing Organizations deliver data to brokers and their technology providers using Application Programming Interfaces (APIs). Today, these new data feeds are now available and they are delivering more value than brokers imagined.

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Homes.com recently put RESO Standards to the test. 

What is the real business value of RESO Data Standards?  A new Homes.com Case Study shed some serious light on the subject.  They have proven that moving to standardized data and the RESO Web API is saving them thousands of dollars in development time, allowing them to redeploy that energy to more innovative endeavors.

We hear often that “nobody” is asking to leverage RESO data standards in local MLS data feeds yet.  This exciting news is going to change that.

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The Secret to Having the Best PR Program

by Kevin Hawkins on April 16, 2018

When I meet the “father of Public Relations,” Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.

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This Flashback Features series unearths profiles from the past of real estate and technology leaders. A version of this story was first published in California Real Estate magazine. This profile of Gary Keller, founder of Keller Williams Realty International, is from 2004.

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GDPR - EU protecting personal data

General Data Protection Regulation (GDPR) compliance crisscrosses every business in the real estate industry. Yes, it’s another acronym and it is not tech driven. Well, almost not tech driven.

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MLS Terms of Use Changes and Copyright FAQ

by Victor Lund on March 27, 2018

This post is the result of a collaborative effort amongst the Council of Multiple Listing Services, The Realty Alliance, The National Association of REALTORS®, and Larson Skinner PLLC. 

Many MLSs have been making changes to the way they file copyright applications and their MLS terms of use. Those changes have raised some questions from participants and subscribers. This FAQ is intended to answer some of those questions and emphasize that the MLSs are not forcing participants or subscribers to give up ownership of listing content.

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Keller Williams Betting $1 Billion on Voice

by Victor Lund on March 20, 2018

Keller Williams had another great family reunion, their annual convention in Anaheim drew more than 17,000. Perhaps the most remarkable information conveyed is that they have hit a lot of their ambitious targets for growth, and are now re-targeting to leverage data and technology as their next conquest. According to Teresa Metcalf, their big bet is on the underlying framework and Platform – and the AI component is on top of that.

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Paid Newswires: Are They Worth It?

by Kevin Hawkins on March 19, 2018

PR

One of the tools in the Public Relations’ publicity toolkit to communicate for decades has been a paid newswire. PR Newswire and Business Wire early on dominated the business in the U.S. What people don’t realize is that the reason one used a paid newswire has evolved with technology and our times. 

Initially, the popularity of newswires was fueled by federal regulations that required public companies to meet specific disclosure laws. With the digitization of news and the expansion of the Internet, firms like Marketwire and PRWeb emerged (and much later, GlobeNewswire), and so did the value proposition of newswires. Technology firms became the client of these more Internet-focused firms, and the value proposition became SEO.

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A Tech View on Consolidation

by David Gumpper on March 19, 2018

Puzzle piece - Consolidation of MLS's and Associations.

Consolidation of Associations and/or Multiple Listing Systems (MLS) at any level has its pros and cons. Consolidation can tip the scale in the way that it improves the business, the industry and most importantly, how it impacts all the stakeholders. This of course includes the consumer who is at the top of pyramid!

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Better Than The Luck of the Irish

by Camilla Harvey on March 15, 2018

You won’t have to rely on the luck of the Irish this year, when you subscribe to an insightful, thought-provoking webinar series that gives regular updates on the real estate industry.

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CRS Data

Are you passionate about building software that is easy to use and provides really powerful information to help real estate professionals prospect more effectively and provide better information to their clients?

Do you wake up at night thinking about ways to help REALTORS® be more successful?  

Do you LOVE to find new ways to display real estate data to make it more actionable?

Do you believe your experience has uniquely prepared you to understand the practical workflows of agents and the REAL informational needs that agents will actually USE?

If so, we have a really exciting position to tell you about!

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RESO Confabs are Real Estate’s Club 33

by Kevin Hawkins on March 10, 2018

Disney Club 33

Denver will be my fourth RESO Spring Tech Summit. Compared to many of the RESO leadership, who, like WAV Group, work for companies that are charter members, I’m still a newbie. Even so, RESO conferences have come a long way from the Chicago spring meeting I attended in 2015 at the NAR HQ.

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It is always interesting to me when I hear about a company I have never heard of raises a pile of cash. Qualia, a real estate technology company that aims to make the closing process better for consumers just closed a series B round, led by Menlo Ventures, with participation from 8VC and Bienville Capital.

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Brand Refresh Creates Big Opportunities

by Victor Lund on March 5, 2018

I will always vividly remember riding to a meeting with a large broker in Marin County, California back in 2002ish. We were discussing the brutal competition among brokers in Marin County. At the time, Keller Williams did not have much of a presence in San Francisco or Marin. I was wondering why Keller Williams had failed to grow as they have in other markets. Moreover, Century 21 was conspicuously missing from the market altogether. Coldwell Banker was huge, along with Pacific Union. A bunch of independent brands like Frank Howard Allen and Melissa Bradley Real Estate were performing well in upper Marin. Decker Bullock held their own with the large firms in Southern Marin.

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Too often public relations activities rely on the “spray and pray” method these days. It’s just too easy.

First, there’s the availability of cheap digital news wire services to blast out a news release for a few hundred dollars or less. If you want to get some quick online news cover and links to post to social media, it’s just a few clicks away. 

Second, creating email lists of reporters and bloggers has never been more accessibility. So much so, I would venture to guess reporters are suffering from unsubscribe fatigue.

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It seems like every week we’re hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and re-positioning their brand story around their technology suite.

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A Winning Formula to Increase MLS Technology Adoption

by Marilyn Wilson on March 1, 2018

The Miami Association of REALTORS® (MIAMI) and Multiple Listing Service supports 46,000 primary subscribers and more than 4000 out of area secondary subscribers. Miami have an insatiable curiosity to identify and launch products that will help their brokers, teams, and agents be more successful.

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New Thinking Can Create a MUCH Stronger Board

by Marilyn Wilson on February 28, 2018

You’re sitting in your board room thinking through a tough decision that needs to be made.  Many of the board members are passionate, engaged real estate professionals who have lived in the local area for their entire careers. 

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Upstream Fixes Many Problems, Not Just One

by Victor Lund on February 27, 2018

Upstream Logo

As a leading consulting firm, WAV Group operates deeply inside the complex technology stacks of MLSs, Brokerages, Franchises, REALTOR® Associations, and technology firms. From this experience, we recognize the pain that these groups face because of the lack of connection between the systems and applications that agents and consumers need. Upstream aims to deliver a better data management foundation for the data that brokers are entrusted for safe handling.

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Buyside Makes It Real

by Victor Lund on February 20, 2018

If you know anything about Hunt Real Estate Corporation, you know that they are a family owned and operated brokerage with high integrity and a fierce approach to competition. Since 1911 they have been a market leader in upstate New York, cities like Buffalo, Niagara Falls, Rochester, Syracuse, Albany, and the many Southern Tier communities that border Pennsylvania. They recently expanded into the Boston marketplace though a significant acquisition. We have known the Hunt family since Marlyn and I lived in Orchard Park, NY. We became friends though our interactions at The Buffalo Club and The Country Club of Buffalo. At the time, Marilyn ran marketing at Fisher-Price and I was spinning up my first start-up companies.

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