iBuyer or iFlipper? Let’s Look Under the Hood.

by David Gumpper on June 18, 2018

Opendoor - Which door to flip!

This week, there was breaking news about an iBuyer receiving $325m in series “E” funding as well as lots of talk about their business model and game plan. Given all the buzz, I thought it would be a good time to spend time under the hood, to understand how this motor is put together!

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WAV Group will be hosting a free informational webinar Monday, July 9th at 10am Pacific. The most rapid growth in real estate brokerage has happened with 100% commission firms, otherwise known as Transaction Fee Brokerages. 

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NAREE Conferences Continue to Break New Ground

by Victor Lund on June 18, 2018

WAV Group attended the NAREE conference for the fifth consecutive year. For more than a few of team members like Kevin Hawkins, they have attended nearly every year of their career. Here is the inside word. If you want to be heard, you need to be a newsmaker. The key to getting access to be heard is establishing a relationship with journalists – otherwise, you are a whisper.

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Cloud CMA Resets UI To Drive Usability and Growth

by Victor Lund on June 18, 2018

WAV Group has known the founders of W+R Studios long before they broke away from eNeighborhoods and founded the company. The partners have invested their lives and careers in developing real estate software that makes a difference. Cloud CMA was their first product, mobile friendly, easy to use, beautiful CMA reports. They launched at a time when building a CMA on your phone or tablet was impossible. They took a mobile first approach and were able to drive market adoption with impressive speed.

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In a video announcement released yesterday, Tom Hosack, President and CEO and Broker of Record of Northwood Realty announced the acquisition of Berkshire Hathaway HomeServices The Preferred Realty, creating what may be the largest real estate company in the greater Pittsburgh marketplace. The combined company forecasts more listings, more closings and more sales volume than any other competitor. 

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CoreLogic’s strategic partnership team has been very busy lately. Last month they introduced a relationship with Homes.com for MLS consumer websites and with Prospects for agent CRM. In an announcement today, they have added Elm Street Technology’s Elevate brokerage solution to the mix of offerings.

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Airtable MacOS application install

Last week I was introduced to a new application while working on a project with a client. The application is Airtable and has changed my view on using the standard spreadsheet and database tools.

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At WAV Group, we like to look under the hood at what the top property search sites in America are doing to engage consumers and boost performance. In some cases, we work with the site owner and have access to their analytics (ie Google Analytics or other). In other cases, we use benchmarking tools like Hitwise and ComScore to get a glimpse into what these top performers may be doing. The results are interesting.

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When Daniel Castro from the Internet Technology and Innovation Foundation (ITIF) took the stage at Inman in New York on January, we all thought he was going to provide an academic view of our industry and provide us with some food for thought. What we didn’t know was that he was going to tell us how the consumer needs Open Data because we have somehow been holding back on them.   We also didn’t know at the time that the ITIF had been promoting Zillow for many years.  Castro published an articles on the Federal Government’s Economic and Statistics Administration website featuring a promotional video from Zillow in 2015 entitled “Open Data Impact:  How Zillow Uses Open Data to Level the Playing Field for Consumers.”

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Stop Speaking Geek

by Victor Lund on June 4, 2018

If you have traveled abroad, you have undoubtedly experienced the discomfort of communicating in a foreign language. I can tell you that in hotel speak, a salon is not a suite. The language barrier can create all kinds of misunderstandings. Where I see this happening frequently in real estate is the amount of geek speak that is in the board room.

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When Your Product Is Your Brand

by Victor Lund on June 4, 2018

Brand

I look at technology products every day. I do not want to lay any hate on any particular company.  But, I have observed a number of company brands who offer real estate technology that have not differentiated the company name from the product name. For clarity, Apple is a company brand, iPhone is a product, and X is a product version. Kleenex is an example of a company brand name and product name that are the same.

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GDPR Playing Havoc in the EU

by David Gumpper on June 2, 2018

European Union - General Data Protection Regulation - GDPR - Fundamental Rights of Citizens

It’s only been a week since GDPR has become a law and we need to start this week’s discussion with a simple question. How many of you thought the GDPR was only about privacy policy change emails and subscription notifications we have received over the last few weeks? Well, that was just the beginning.

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My First Forbes Column: A Writer’s Journey

by Kevin Hawkins on May 28, 2018

It was exciting to be invited to interview to become part of the Forbes Real Estate Council last year. The biggest attraction for me was the opportunity to be published on Forbes.com. Forbes, for me, is the gold standard when it comes to business publishing.

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Hilton Head MLS – Leading RESO Adoption

by Marilyn Wilson on May 28, 2018

The Hilton Head MLS is small, but mighty.  They take their job of serving the brokers in their community very seriously. 

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Missing Data Points

by David Gumpper on May 21, 2018

It was a great week at NAR Midyear to re-connect with fellow colleagues, have sonorous discussions about the industry, and – of course – chitchat about the current controversial brew-ha-ha that seems to occur around these types of events.

Over the last month – especially last week – I had the pleasure of talking to many real estate technology companies who provide products and services to brokers and agents. When the discussion would lead to back office architecture, the discussion was segmented into two groups.

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App

Imagine a world where every real estate agent, broker and franchise in the nation promoted their real estate mobile app to consumers. The app is white-label branded to the agent, broker, and franchise offering direct access to every MLS listing without any competitive ads. That is the way it would need to work. Guess what, we have it. You have it. Our industry has it. Today.

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Milestones. Every career has these extra special events. So what qualifies something for milestone status? I think it’s when all you have to do is mention what you did and the immediate reaction from others is: “Wow.” Lifelong Realtor Ben Caballero’s career is filled with milestones. 

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NAR Midyear: Looking For The Tech Enablers

by Kevin Hawkins on May 14, 2018

Tech enablers. That’s what I will be looking for at the REALTORS® Legislative Meetings & Trade Expo, May 14-19 in Washington DC this week, best known as NAR Midyear. I’ll head down to the trade show floor and spend the rest of my time shuttling between the Marriott and the Omni lobbies talking to influencers and tech leaders.

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Brokers Welcome

by David Gumpper on May 14, 2018

Brokers Welcome at RESO

When I was a young kid traveling in the car with my family, I would always see these signs “Truckers Welcome”. I didn’t understand why there was this special invitation to truckers. Wouldn’t everyone be welcome?

As I grew older, I quickly realized the sign was to inform truckers there was ample parking space for their large rigs. Truckers had a big use case! As a trucker, if I wanted to visit a diner for a nice sit-down warm meal, I must have space large enough to safely park my rig.

Diners caught on fast to this requirement and realized they could enjoy the revenue by creating a space for them to park. Once the parking problem was solved, they needed a method to entice truckers to use their parking and stop for a meal. Therefore, the signs!

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Homes Nails New Website Design

by Victor Lund on May 14, 2018

Homes.com

Homes.com has been running in 4th position in the portal race, tucked in behind Zillow, Realtor, and Trulia. I thought that their old site was fine, but their new site adds in Artificial Intelligence in ways that make the consumer experience fantastic. In a world of sameness, Homes has changed the game.

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