MLSListings Shares Best Practices for Public Relations

by Victor Lund on September 5, 2017

MLSListings

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and […]

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Using Twitter as a PR Tool

by Kevin Hawkins on September 5, 2017

Twitter

Twitter is probably one of the most ignored social media channels in real estate marketing and PR, which is remarkable considering its breadth and depth: 328 million monthly active users and 67 million of them in the U.S., a half-billion Tweets per day, and 80% of users access Twitter on their mobile devices. Okay, admittedly, Twitter also has 20 million fake users, and the profile of a “typical” Twitter user […]

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Keep Your Job By Doing THIS!

by Camilla Harvey on September 5, 2017

It’s getting tougher and tougher to ensure a life long career in MLS and Associations. You have to be an expert in leading edge technology, customer service, training, communications and managing a board and politics. How can you keep up with all of that and know that you’re not going to get fired because you’re not keeping up? Here’s an easy and affordable way to make sure you keep your job! Are you Making […]

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Looking for Job Security? Brokers are Looking for THIS!

by Marilyn Wilson on September 5, 2017

Job Security

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds […]

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Moxi Cloud

MoxiWorks is a brokerage application development company that was founded by Seattle’s leading brokerage company, Windermere Real Estate. The software was originally developed for Windermere’s brokerage company until the company expanded the offering to include brokerages around the nation. Today, Moxi Works is a separate company that serves a brokerage base that is representative of more than 90,000 agent users.  Some of their leading brokerage partners include Windermere, Long and […]

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REMAX Rochester

RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more than 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic WAV Group met with Brenda Tushaus, […]

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Data is Power and You Have the Power Brokers!

by Marilyn Wilson on August 23, 2017

Reso Fall Conference

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn […]

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Kevin Hawkins FRC

It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communications. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm […]

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Are You Guilty Of “Business As Usual Budgeting?”

by Marilyn Wilson on August 23, 2017

Bugdet Planning

How many of have been informed that need to spend the rest of your budget or its going to be reduced next year?   How many times have you blindly hit copy and paste and then added a bit for inflation and an unexpected project and then called it a day on your budgeting process?   If you’re walking somewhat blindly through your budgeting process then you’re practicing what we call “business-as-usual […]

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Broker Public Portal Update Webinar

by Victor Lund on August 17, 2017

As part of our commitment to keeping CMLS members informed about industry initiatives, we want you to know there will be an upcoming webinar for the Broker Public Portal. By sharing and encouraging awareness, CMLS supports unified leadership, open communication, and market knowledge within the industry. All The Questions You’ve Wanted To Ask About The Broker Public Portal, Answered Most people have heard about the Broker Public Portal and have questions about it. This webinar will allow you to ask […]

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corelogic logo

IRVINE, Calif., August 16, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today it has unified the platforms of two multiple listing clients that recently merged to form a new organization called SmartMLS. SmartMLS uses Matrix™ by CoreLogic to serve 17,000 real estate professionals across all eight Connecticut counties, making it among the twenty largest multiple listing organizations in the nation. With more than […]

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Art Carter, Chair of RESO and CEO at CRMLS, the nation’s largest MLS put it this way: “This is one huge leap for the RESO Data Dictionary…(and) a giant spring forward to greater innovation by combining and leveraging real estate’s Big Data in a way that will give agents, brokers and consumers better information and help us all make the real estate transaction process better.” Carter nails the importance of the […]

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Homes.com Grabs Zillow Turf In New York City

by Victor Lund on August 9, 2017

Homes.com Logo

Homes.com signs direct agreement to receive REBNY’s Residential Listing Service feed Norfolk, Va. (August 9, 2017) – Homes.com®, the leading online real estate destination and provider of real estate marketing solutions, has announced that the Real Estate Board of New York (REBNY) will join Homes.com’s Data Partnership Program through a direct syndicated feed agreement with REBNY’s Residential Listing Service (RLS). The new partnership will offer the more than 600 New […]

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Are you Taking Your Subscribers for Granted?

by Marilyn Wilson on August 8, 2017

Asking for feedback can be one of the hardest things we do as adults, especially if you know that feedback is going to be at least a little bit critical. Nobody likes to be told what they’re doing wrong. However, there’s a big mistake that many service organizations make — The mistake? Neglecting to actively solicit feedback from their customers regarding satisfaction with their services. How do you know if […]

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corelogic logo

Exciting news was announced today! Clareity has been purchased by CoreLogic. CoreLogic purchased the security company and the consulting company. Gregg and the entire Clareity team became part of the CoreLogic family effective today. WAV Group congratulates both companies. What it means for the industry….. I reached out to a few people to get their opinions and here is what I found. Inman News Summary – For the most part, […]

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Web analytics

If you ask any REALTOR® about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors® is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin®, […]

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zavvie Breaks with the Status Quo at the Big Tech Show

by Kevin Hawkins on August 3, 2017

zavvie Logo

Inman Connect SF is next week, and it’s so great to see the spirit and spunk that a startup called zavvie is bringing to our industry’s biggest real estate tech conference. The headline of the news release they issued this week touting their appearance at Connect SF: “Real Estate Startup zavvie Breaks with the Status Quo at the Big Tech Show.”  The subhead is nearly as sassy: “Taps Top Pros […]

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CoreLogic Logo

Technology Provides Seamless Authentication Across Multiple Platforms IRVINE, Calif., August 2, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that the company has added Clareity Security software solutions to its suite of Real Estate Solutions products. This addition expands the range of CoreLogic technology services to Multiple Listing Organizations and Associations in North America as well as product offerings for brokerages and their […]

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RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and […]

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Imprev Hosts Stellar Learning Labs at Inman Connect SF

by Kevin Hawkins on August 2, 2017

Conference

One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, August 9 and 10, from 2:00 p.m. to 5:00 p.m. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can […]

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