In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell!   Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last!   How can you train and motivate your agents to aggressively […]

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Multi Functions

Gain perspective about your MLS Services and Support Offerings. Do you want to be the best MLS you can be?   Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer? If so, WAV Group can help you.  We’re offering a FREE service to the industry to evaluate the current state of MLS services and support. WAV Group would […]

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Redfin Offers Method To Modernize IDX

by Victor Lund on September 19, 2017

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on […]

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Passwords Phishing

Remember a time when a fishing rod, some bait, and a lake was all that was needed for a quiet afternoon of relaxation and fun. Today, we need to deal with a different kind of “phishing”. This phishing has gone wild in the digital world and has become the preferred method by the bad guys in obtaining easy access to your corporate email platform. Access to a wealth of desirable […]

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It’s the Biggest Marketing and PR Mistake

by Kevin Hawkins on September 18, 2017

Targeting Consistency

Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer […]

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$25,000 in Cash for Tech Startups via New RESO DataComp

by Kevin Hawkins on September 14, 2017

It’s the first RESO DataComp, a data competition sponsored by Realtors Property Resource®. Prizes total $25,000, courtesy of prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. It’s set to begin on September 17, at 12:00 a.m. Pacific Time. It will end with live demonstrations before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. in San Diego on October 17  during the […]

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SmartMLS Co-CEO Announces Resignation

by Victor Lund on September 13, 2017

SmartMLS

WALLINGFORD, Conn., Sept. 13, 2017  — SmartMLS Inc., the Multiple Listing Service formed from the merger of The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS), announced today Co-Chief Executive Officer Cameron Paine has resigned effective immediately.  The SmartMLS Board of Directors accepted Mr. Paine’s resignation.  SmartMLS will now continue operations with one CEO, Kathy Elson. Mr. Paine said, “Ten years ago I was selected to be the CEO […]

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MMSI Posts Record Sales Quarter for Membership Director

by Victor Lund on September 12, 2017

Davidsonville, MD – September 12, 2017 MMSI, makers of Membership Director have announced that the third quarter sales for the company have set a record. In the third quarter of 2017, the company added four major Association of REALTORS® and MLS customers including San Diego Association of REALTORS®, Greater Fairfield MLS(via the SmartMLS merger), Dayton Area Board of REALTORS®, and Maine Listings. In total, the firm reports adding 42,500 active […]

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CoreLogic Logo

IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most […]

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The MLS 2020 Agenda Overview

by Victor Lund on September 7, 2017

MLS 2020 Agenda

Ahead of CMLS, “The MLS RoundTable” published the MLS 2020 Agenda. It is a paper that provides a series of one-page perspectives from industry executives about the Future of the MLS (hat tip to Saul Klein who I give credit for coining the term). It is not clear how the people were chosen to opine on the agenda for MLS. Although there are a solid number of enlightened MLS thinkers […]

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Announcing WAV Group’s 2017 MLS Services and Support Survey

by Marilyn Wilson on September 6, 2017

WAV Logo

It is critical that every MLS continually evaluate its technology service offerings and support provided.  WAV Group would like to provide a FREE service to the industry to evaluate the current state of MLS services and support available today. WAV Group would like to invite our readers to participate in our upcoming nationwide MLS Services and Support Survey.  As in past years, the WAV Group survey will measure awareness, adoption […]

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Want Raving Fans? 5 Gotta Haves for your 2018 MLS Budget

by Marilyn Wilson on September 5, 2017

Budget

WAV Group conducts more subscriber satisfaction research for MLSs than anyone else in the country.  We have a depth of understanding of the key drivers of satisfaction and perceived relevance for MLS organizations. Here’s the 5 key opportunities for improving your MLS’ satisfaction and relevance as you move into 2018: Go TO your Members Create a Field Support/Training Team There is NOTHING that drives up customer engagement and satisfaction for […]

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MLSListings Shares Best Practices for Public Relations

by Victor Lund on September 5, 2017

MLSListings

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and […]

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Using Twitter as a PR Tool

by Kevin Hawkins on September 5, 2017

Twitter

Twitter is probably one of the most ignored social media channels in real estate marketing and PR, which is remarkable considering its breadth and depth: 328 million monthly active users and 67 million of them in the U.S., a half-billion Tweets per day, and 80% of users access Twitter on their mobile devices. Okay, admittedly, Twitter also has 20 million fake users, and the profile of a “typical” Twitter user […]

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Keep Your Job By Doing THIS!

by Camilla Harvey on September 5, 2017

It’s getting tougher and tougher to ensure a life long career in MLS and Associations. You have to be an expert in leading edge technology, customer service, training, communications and managing a board and politics. How can you keep up with all of that and know that you’re not going to get fired because you’re not keeping up? Here’s an easy and affordable way to make sure you keep your job! Are you Making […]

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Looking for Job Security? Brokers are Looking for THIS!

by Marilyn Wilson on September 5, 2017

Job Security

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds […]

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Moxi Cloud

MoxiWorks is a brokerage application development company that was founded by Seattle’s leading brokerage company, Windermere Real Estate. The software was originally developed for Windermere’s brokerage company until the company expanded the offering to include brokerages around the nation. Today, Moxi Works is a separate company that serves a brokerage base that is representative of more than 90,000 agent users.  Some of their leading brokerage partners include Windermere, Long and […]

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REMAX Rochester

RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more than 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic WAV Group met with Brenda Tushaus, […]

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Data is Power and You Have the Power Brokers!

by Marilyn Wilson on August 23, 2017

Reso Fall Conference

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn […]

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Kevin Hawkins FRC

It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communications. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm […]

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