Homes Nails New Website Design

by Victor Lund on May 14, 2018

Homes.com

Homes.com has been running in 4th position in the portal race, tucked in behind Zillow, Realtor, and Trulia. I thought that their old site was fine, but their new site adds in Artificial Intelligence in ways that make the consumer experience fantastic. In a world of sameness, Homes has changed the game.

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It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real […]

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REALTOR Associations and Government

by Victor Lund on May 11, 2018

More than any other time in my 20-year career in real estate, I am seeing significant unrest in the relations between the various tiers of the REALTOR Associations. The struggle for power is real, and the center of that struggle is technology. As we head to midyear, we are expecting to see the sparks fly.

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TOH

When Elm Street Technology partnered with This Old House, the primary goal of the partnership was to allow brokerages and MLSs to have access to the high-quality video content.

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Registration Marks Do Not Belong In News Releases

by Kevin Hawkins on May 7, 2018

No Registration

Allow me to share a professional rant. We have to stop listening to the lawyers on this one. Companies are habitually adding registration marks to their news releases. I confess. I have more than one client that requires them. But I have to stop, raise my hand and ask one question. Why?

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Broker Public Portal Update: Q1 2018

by Victor Lund on May 4, 2018

Broker Public Portal logo

Following the phenomenal growth experienced in 2017, Broker Public Portal with Homesnap is anticipating even greater levels of success in 2018. Adoption by MLSs and brokerages is accelerating faster than many thought possible. And thanks to a comprehensive communications campaign, the word is getting out – the industry is delivering across America a better search experience.

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Zillow Logo

Since its early days, Zillow Group has maintained a position that the consumer interest is best served by allowing listings from all sources, including For Sale By Owner, to be posted to their site. This may be, in part, why Zillow sites had up to 187 Million unique users visit their sites last year.  Recently, WAV Group has noticed a new type of broker support that is in line with this policy.

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RESO sold out its Spring Tech Summit in Denver last week three times, organizers said. Demand by industry tech and business leaders wanting to attend within the last two weeks forced the nonprofit to re-open registration twice until it pushed to capacity. The Real Estate Standards Organization filled the main ballroom to the brim, with just short of 300 people, at the hip Curtis Hotel in downtown Denver. Art Carter, […]

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TOH

WAV Group will be hosting a free informational webinar on Thursday 10th May at 10am PST to display the benefits for MLSs and Brokerages to participate in the This Old House Real Estate Network. TOHREN will introduce Condo.com, an existing partner to demonstrate benefits and assist in illustrating how real estate firms can participate.

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MFRMLS Removes Non-Standard Data in Native MLS

by Victor Lund on May 2, 2018

Very few people understand the difference between the data that is in the Native database of an MLS and the data that is shipped out of an MLS.

The Real Estate Standards Organization (RESO) has created a Data Dictionary of fields and field enumerations for data being shared with brokers and technology providers. The Native data in the MLS – the data that the broker’s agent enters into the MLS system is custom to every MLS. Not anymore!

My Florida Regional MLS (MFRMLS) is among the first MLSs in the country to adopt the same RESO language in their Native MLS. Here’s why this is important.

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Broker Public Portal Adds Four New Members to Board

by Kevin Hawkins on April 30, 2018

Redfin. KW. Keyes. Metrolist. Executives with these four real estate industry-leading firms just joined the BPP Board of Managers. It’s akin to the automobile industry announcing that representatives from Tesla, GM, Audi and Johnson Controls just joined a Board that’s collaborating on their industry’s most pressing cutting-edge initiative. This is a blue-chip list of leaders of today and tomorrow by any measure: Bill Miller, CEO of Metrolist Services, Inc. Kathleen Manchin, Director […]

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Data Talk and the Consumer Experience

by David Gumpper on April 30, 2018

Real Estate data talk and the consumer experience

Over the last month, a lot of people are talking about data. Inman Disconnect crafted a data statement as one of its Parker Principles, Real Estate Standard Organization (RESO.org) Spring 2018 Conference was all about data, and the Information Technology and Innovation Foundation (ITIF) held a panel to discuss how real estate can be more competitive with technology, which included data as a component of its theme. Here are some thoughts on the good, bad and ugly uses of data.

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What is Public Relations?

by Kevin Hawkins on April 30, 2018

I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.

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Rate Lock Will Worsen Home Sales

by Victor Lund on April 30, 2018

Rate Lock

Rate Lock is not a common term in real estate, but it is pretty easy to understand. And, once you understand it, you will appreciate why trade volume in real estate is going to continue to stay low for a long time, and possibly why the stock market is in for a continued rise.

Today’s homeowners are probably in a loan product that is somewhere around 3.31% to 4%. If they decide to sell, they will need a new loan product that will probably be around 5%. That difference of 1% or 2% is what causes the “Rate Lock” effect.

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WAV Group would like to invite you to a webinar where we have invited two of the industry’s largest MLS data companies to tell their story of a quiet revolution that is taking place in real estate and what it means for Brokerage firms and their agents. The entire industry is in the middle of a data feed switch, and everything is impacted. Most brokers are in the dark about this important conversion that is powering all of their software solutions.

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The real estate industry has adopted new standards for managing Multiple Listing data feeds, converting from the Real Estate Transaction Standard (RETS) to the new RESO Web API. For years the brokerage group has lobbied the National Association of REALTORS® to require that all Multiple Listing Organizations deliver data to brokers and their technology providers using Application Programming Interfaces (APIs). Today, these new data feeds are now available and they are delivering more value than brokers imagined.

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Homes.com recently put RESO Standards to the test. 

What is the real business value of RESO Data Standards?  A new Homes.com Case Study shed some serious light on the subject.  They have proven that moving to standardized data and the RESO Web API is saving them thousands of dollars in development time, allowing them to redeploy that energy to more innovative endeavors.

We hear often that “nobody” is asking to leverage RESO data standards in local MLS data feeds yet.  This exciting news is going to change that.

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The Secret to Having the Best PR Program

by Kevin Hawkins on April 16, 2018

When I meet the “father of Public Relations,” Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.

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This Flashback Features series unearths profiles from the past of real estate and technology leaders. A version of this story was first published in California Real Estate magazine. This profile of Gary Keller, founder of Keller Williams Realty International, is from 2004.

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GDPR - EU protecting personal data

General Data Protection Regulation (GDPR) compliance crisscrosses every business in the real estate industry. Yes, it’s another acronym and it is not tech driven. Well, almost not tech driven.

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