Did Zillow® Open the Door to Their Own Demise?

by Victor Lund on June 14, 2017

Zillow Logo

One of the greatest philosophers of all time was Georg Wilhelm Friedrich Hegel (1770-1831). For brevity, let’s call him Hegel and be thankful to the University of Berlin where he lectured. I will suspend with the deep philosophy I learned in college and summarize Hegel as the author of a triad of historical development referred to thesis, antithesis, and synthesis. In our observation, the MLS is the thesis, Zillow® is […]

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Google Local Guides Are Great For Real Estate

by Victor Lund on June 13, 2017

Google Local Guides

If you remember the rage about FourSquare years ago, its coming back again. But this time, Google is leading the way to create local experts and Google Maps is the platform. So set up your account on Google Local Guides and get going! If you participate a lot, (hit 50 reviews), you will be highlighted as a top reviewer on Google Maps for Apple’s iOS and Android. Why? Well, that […]

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Coldwell Banker Ackley Realty

When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead?   I’m hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to touch you.  When I get one of those I simply delete the request and move on. […]

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Big Data Can Drive Bigger Broker Margins

by Victor Lund on June 9, 2017

customer reports

WAV Group spends a lot of time consulting with brokers on how to re-margin their business. We published a paper in 2013 called Harvesting Business From Broker Data.  That paper characterized the methods that we developed with a number of brokers to harvest business from across the enterprise of title, mortgage, residential, relocation, insurance, commercial, and property management businesses. It has worked very well for many brokers to recapture repeat […]

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Paragon Partners With Zillow For MLS Features

by Victor Lund on June 7, 2017

Zillow Logo

According to a news release today, Black Knight Financial Services, developers of the Paragon MLS system and has partnered with Zillow for data management tools. Zillow purchased Bridge Interactive last year, a company that is well known for RETS servers (Contact) and listing input modules (Compose) for MLSs. As part of the alignment between the two companies, the release states that Zillow will be providing the technology to aggregate data […]

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5 Technical Benefits to Upstream

by Victor Lund on June 6, 2017

Upstream

I think that a lot of people are confused about Upstream. Some people think that it is a consumer-facing site like the Broker Public Portal/Homesnap. Others think that it is some kind of broker owned MLS. It is none of those things. It is a database for brokers to create, store, and distribute data. For the most part, every large firm and franchise organization is doing this today, but as […]

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NAREE Denver Conference Destined to Dazzle

by Kevin Hawkins on June 6, 2017

NAREE logo

Even when it comes to working with reporters who cover our industry, the real estate business is unique. Think about it. You could spend a month and tens of thousands of dollars on transportation, lodging and meals, trekking across the country to meet with a couple of dozen reporters, or you could attend a single conference and in a few days accomplish much the same thing. That’s exactly what’s happening in […]

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Empty Listing

‘Naked’ listings are a disservice to both buyers and sellers and WILL hurt your brokerage! When a listing hits the MLS and is syndicated to brokerage and portal websites — especially in 2017 — there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it’s worth the asking price and whether they […]

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How Loyal Are YOUR Customers?

by Marilyn Wilson on June 6, 2017

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to […]

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Customer experience is the cornerstone of luxury purchases. Buying luxury yachts, jewelry, clothing, cars, restaurants……you name it – its always different. Now lets look at the other side of the coin. Have you noticed that retail in your downtown area is dying? Have you noticed that malls are struggling? Macy’s, Target, Walmart, Gap, Nike and so many other retailers are struggling. The silent voices are the small, non-chain merchants, commonly […]

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    Boston, MA — June 1st, 2017 – Boston Logic today announced it has acquired global real estate CRM and marketing software provider Propertybase. Propertybase provides a best-in-class brokerage and team focused CRM built on the Salesforce platform, serving clients in over 60 countries. Propertybase management and team of 48 will continue in their roles with the company. “The Propertybase team has built an impressive product and a global […]

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Upstream Adjusts and Improves

by Victor Lund on May 31, 2017

Upstream Logo

WAV Group has played a humble role in the evolution of Upstream from a concept to where it is today. The effort has been shaped by the deep involvement of leading technologists from across the brokerage and franchise community. This week, we have been pummeled by questions arising out of their recent announcement during the 2017 Midyear REALTORS LEGISLATIVE MEETINGS & TRADE EXPO in Washington D.C. Upstream is a bright […]

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As a Founding Partner at WAV Group consulting, I have the opportunity to talk to fund managers about their investments in real estate. Some investors are focused on supporting public companies such as Realogy, RE/MAX and others are betting against them with short positions. The truth is that we do not ever know the position of the investors when they ask questions. We just answer them as best we can. […]

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HomeSmart Logo

HomeSmart has acquired Cherry Creek Properties, a large real estate brokerage serving the Denver, Colo., metropolitan area, the company announced Wednesday. The acquisition makes HomeSmart the No. 1 real estate firm in the state based on agent count, according to the company. The addition of Cherry Creek Properties’ 1,500-plus agents brings the firm’s total agent count to over 13,000, and widens its reach to 123 offices in 16 states. HomeSmart […]

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Highlights and Lowlights at NAR Midyear

by Kevin Hawkins on May 25, 2017

NAR Brochure

The REALTORS® Legislative Meetings & Trade Expo is a mouthful, so we all just call it NAR Midyear. This one was a scorcher: both inside, as Upstream was the hot topic, and outside, as the temperatures were in the 90s in mid-May and the humidity made me remember why everyone leaves D.C. in August (except the tourists). CMLS Brings it to the Table For me, this was the highlight of […]

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New! FREE RESO Marketing Toolkit!

by Marilyn Wilson on May 25, 2017

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs […]

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Putting Storytelling Back Into a News Release

by Kevin Hawkins on May 25, 2017

StoryTelling

The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I’m not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular. In fact, Google yields a paltry 5,700 search […]

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Get More Leads

Think about this for a second: The more highly qualified leads that an MLS generates all represent clients who are serious about buying or selling a home. It makes sense. If those buyers are smart enough to be looking at an MLS or brokerage website instead of combing a portal at 2 a.m. for a home, then they’re probably a more serious buyer or homeowner looking at whether the time […]

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Pacific Union Delivers On International Reach

by Victor Lund on May 25, 2017

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely […]

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Coach

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out […]

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