MLS and Association consolidation has delivered a path to solve many problems for Realtors® and brokers operating in markets where there is overlapping market disorder. With the exception of the San Francisco Bay Area, most large NFL cities have removed the need for Realtors® and brokers to subscribe to multiple MLSs, pay duplicate fees for MLS services, and manage listings in multiple systems. There are plenty of markets that should […]

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Results From Real Estate’s First HyperLocal Survey

by Kevin Hawkins on December 13, 2017

Hyperlocal

WAV Group and other consumer research have consistently shown that buyers want neighborhood expertise above all else. It’s more important to consumers than an agent’s ability to negotiate or communicate. It’s often even more important to consumers than trust. So you would think that the most common agent business model would be designed to exploit that opportunity, right? But you would be wrong. Yet if you ask agents, they will […]

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Study Says Longer Tweets are Better

by Victor Lund on December 13, 2017

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, […]

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Holiday Lights Obsession, Explained

by Kevin Hawkins on December 12, 2017

Hawkins Lights

No, my house has not been featured on “The Great Christmas Light Fight.” My thousands of lights are neither programmed nor synchronized to holiday music. The International Space Station can’t see my Bainbridge Island, Washington home from orbit. I am just a guy who every year, for the last 20-plus years, has found the time to squeeze in dozens of hours to brighten our home for the holidays. From climbing […]

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This year I am proud to say that through our member satisfaction survey efforts with our MLS partners we have been able to survey over 250,000 real estate agents and brokers. We have learned a lot about where the real perceived value of an MLS is derived. While many respondents are very satisfied with the technologies, training and support offered by their local MLS, few appreciate or even understand the […]

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FBS and ARMLS: 10 years done, more to come

by Kevin Hawkins on December 11, 2017

When you are a technology provider and can say you’ve had a client for more than a decade, you’ve really have achieved something remarkable. FBS has been providing its Flexmls software to ARMLS, the largest MLS in Arizona, and its more than 38,000 subscribers for the last decade. When you also announce you’ve just signed a new multi-year contract extension with that same client, you’ve achieved something exceptional. That’s the […]

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I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record […]

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Boyenga Team Delivers Online Excellence Through Chime

by Victor Lund on December 4, 2017

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their […]

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FBS Acquires Solid Earth

by Kevin Hawkins on December 4, 2017

If 2018 does indeed turn out to be “The Year of Consolidation” in the MLS world, then the stage was set today in the MLS technology world by FBS. One of the most respected and innovative tech firms serving the real estate industry just helped with the consolidation trend. Michael Wurzer, who heads up FBS, creators of Flexmls System and the API that started it all (Spark Platform), announced today […]

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Associations Rethink Forms Licensing Policy

by Victor Lund on November 29, 2017

Document Management

If you were in the real estate business before the days of email, you may recall the experience of driving to the local Board of REALTORS® to pick up a forms packet for a transaction. Alternatively, your brokerage may have had a forms file with every type of printed form that you might need. Simply stated, forms were printed until pioneering State Associations of REALTORS® learned to share them electronically. […]

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An Invitation to Broker-Owners and Other Top Brokerage Execs

by Kevin Hawkins on November 29, 2017

Thought Leader

How confident are you in the US economy? That’s just one of the questions that for the last six years Imprev has asked top executives as part of its annual Thought Leader Real Estate Confidence Survey. Its 2017 Survey is now underway, and if you are a brokerage industry Thought Leader, Imprev wants you to participate. The Survey is designed expressly for broker-owners, and C-level executives – Chief Executive Officers, […]

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Consolidation: What PR Tactics Can Help?

by Kevin Hawkins on November 29, 2017

Process Integration

2018 could very well be the “Year of Consolidation” in the MLS industry. With the recent NAR move towards an “MLS of Choice” policy, we are likely to see a huge momentum build towards consolidation, especially in the second half of next year. That’s because smaller MLSs are going to find profitability under their current pricing model impossible. The simplest (and most often the best) solution will be to merge. […]

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What is a Brand?

by Victor Lund on November 22, 2017

Brand

A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you your product, the service you provide, or your organization. It’s part rational but mostly emotional. People will forgive a strong brand if it makes a mistake. likewise people won’t forgive a weak brand if it makes a mistake, remember Gateway computers? We thought so. WAV Group […]

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IRES & REcolorado Sign Binding Merger Agreement

by Victor Lund on November 13, 2017

IRES

Approval from Shareholder Boards is Next Step to Form One MLS for Denver and Northern Colorado IRES and REcolorado have taken another step toward creating a single MLS that will serve 26,000 real estate professionals in northern Colorado and the greater Denver Metro Area. Lauren Hansen, CEO of IRES, and Kirby Slunaker, president and CEO of REcolorado, today announced the commitment between the two MLSs has now gone from a […]

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Exciting news from one of the hottest new technologies in the MLS space – REMINE.  They have recently partnered with First American to include detailed property information for 100% of the properties in America. This will allow REMINE customers to conduct even deeper searches to uncover prospecting opportunities through their local MLS. For those that haven’t heard about this new company, their platform analyzes property records, transnational history, consumer data […]

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Hits and Misses from NAR Chicago

by Kevin Hawkins on November 7, 2017

Exhibits

Chicago is a baseball town. Even with the Cubs disappointingly not returning to the World Series this year, you can’t escape seeing someone wearing a Cubs or White Sox hat or shirt every day in Chicago, even in November. McCormick Place, home to this year’s REALTORS® Conference & Expo, sits just two-and-a-half miles north of Comiskey Park, where the Sox play – their South Side team. So you get an […]

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Steve Murray Appointed to Lone Wolf Board of Directors

by Victor Lund on November 7, 2017

WAV Group would like to congratulate the Lone Wolf board of directors for expanding their ranks to include Real Trends President, Steve Murray. It’s a great move and brokers should celebrate! About Lone Wolf: If you are not familiar, Lone Wolf is among the largest technology providers in the real estate industry with a focus on broker back office solutions where they are the market leader. Their accounting solutions have […]

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Can You Get Protection Against Cyber Fraud?

by Marilyn Wilson on November 6, 2017

Why Cyber Insurance? With the costs associated with running a business continuing to escalate, additional expenses are hard to justify. Cyber insurance is one of those costs most businesses will gamble on and decide to throw the dice to remove it from the expense sheet. A PWC white paper says that cyber insurance premiums will reach $7.5 billion dollars by 2020. It further says that “cyber-crime costs the global economy […]

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Communications and Public Relations are not Advertising

by Victor Lund on November 4, 2017

Press Release

About four years ago, WAV Group expanded its consulting services to include Public Relations and Communications. Like everything at WAV Group, this service is an extension of our core Strategic Planning services. In our planning experiences, we learned that companies are not doing enough research to measure customer and employee satisfaction. So we started WAV Group Research. We learned that many companies have a hard time recruiting and hiring the […]

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Love HELPING REALTORS® succeed? Have we got a job for you!

by Marilyn Wilson on November 2, 2017

We’re excited to announce that WAV Group is working with Carolina Multiple Listing Service (CarolinaMLS) to find a Help Desk Support Manager. Carolina MLS CarolinaMLS is an 11,000 member organization which is a subsidiary of the Charlotte Regional REALTOR® Association.  This progressive organization is one of the largest associations in the U.S. and CarolinaMLS is experiencing significant growth.  In addition to providing wholesale service to North Carolina Mountains MLS and […]

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