Apple Camera Reads QR Codes – Changes Everything for Marketing

Now that the iPhone camera will read a QR code with the native iOS, there is no need to download some QR code reader app and struggle to find it on your phone. Just open the camera and it’s there.

By |2019-05-13T10:05:49-07:00May 13th, 2019|Main category, Technology Evaluation|0 Comments

Google Signal – Consumer Device Behavior Info from Your Web Site

Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative.  With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands.

By |2019-04-28T16:23:54-07:00April 29th, 2019|Technology|0 Comments

Boise insider tips for RESO Tech Summit attendees

Perhaps a great unsung feature of the RESO conference is the selection of cool locations. Because of the size of the conference, they are able to accommodate attendees in smaller host cities. RESO Conferences have made me a fan of Kansas City and Milwaukee - who knew?

By |2019-04-30T11:14:43-07:00April 26th, 2019|Clients, RESO|0 Comments

NATIONAL ASSOCIATION OF REALTORS Bolsters Marketing Team to enhance creative storytelling

It looks like NAR is taking its job of telling the REALTOR(R) story to consumers across America very seriously. They just hired a consumer content heavyweight, Alicia Bailey, to help enhance the way the REALTOR® story will get told via video, print, radio, and experiential marketing!

By |2019-04-25T12:59:13-07:00April 25th, 2019|NAR, Press Releases|1 Comment