GDPR Compliance for Email Marketing

Sotheby's International Realty is a company owned brokerage of Realogy's NRT holding company. The firm uses Rezora for digital marketing and they have done an exquisite job of adopting GDPR - Europe's General Data Protection Regulation. As you can plainly recognize from the name of the company which contains "international," Sotheby's International Realty is a brand that markets properties to people who live in the GDPR nations. Sotheby's even translates currency into Euros and properties into multiple languages. These activities are the criteria that distinguish which businesses need to be GDPR compliant. Moreover, I am certain that the company [...]

By |2019-04-11T15:16:30-07:00April 8th, 2019|GDPR Compliance, Our Services|0 Comments
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T3 Sixty Releases their Industry Rankings

In the same week, Real Trends released their Real Trends 500 broker rankings, RIS Media released their Power Broker rankings and T3 Sixty released their Mega 1000 ranking of the largest Brokerages, Franchisors, and Holding companies. For a large part, these firms use self-reported dollar sales volume and unit sales volume data from brokerages and franchises to construct the rankings. As we noted in our article about the Real Trends list, not all firms report. When you are missing data from companies like Weichert and Redfin, it skews the rankings. T3 Sixty provided their 2019 rankings to WAV Group and [...]

By |2019-04-04T14:03:17-07:00April 4th, 2019|Press Releases|0 Comments
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MLS Policy Needs to Support Price Change History and Parcel Data on Broker Websites

For most people, real estate occupies the greatest percentage of family wealth – far more than investments in stocks or other wealth building accounts. Back in the 40s, my relative’s grandfather and his brother purchased a very modest two-bedroom cinderblock home in a nice neighborhood in St. Petersburg, Florida as a winter getaway. One brother ended up owning the property after his sibling and his wife passed. When the second brother passed, the property was inherited by his daughter, who is now 89 years old. She intends to either leave it to her grandchild or sell it and leave the [...]

By |2019-04-03T07:28:14-07:00April 1st, 2019|MLS Insights|2 Comments
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Why zavvie’s Offer Optimizer is an iBuyer Game Changer

When Zillow launched Zestimates, no one realized at the time how radical the impact of what they did then would become later. There are a lot of Sunday quarterbacks who would like to re-write history and say they knew it would result in helping to catapult the firm to $7 billion valuation. But no one predicted back then that Zestimates would fuel a phenomenon dubbed “real estate porn” that helped it drive more than 100 million unique visitors to Zillow’s website each month. Recently, another company that starts with a "z" called zavvie has launched what I believe is an [...]

By |2019-03-30T09:33:03-07:00April 1st, 2019|Press Releases, Technology|0 Comments
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On G-Suite – Google Data Studio Continues to Improve

Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization’s Marketing or Operation teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers.

By |2019-04-01T14:20:01-07:00April 1st, 2019|Business Intelligence|0 Comments
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REAL TRENDS 500 Report Released

This year’s REAL TRENDS 500 REPORT is now released and available for view. The process that Steve Murray has followed in collecting the sales data for the report is rigorous. They collect the data directly from the franchise organizations and directly from independent firms.

By |2019-03-30T08:08:45-07:00March 29th, 2019|Broker-Agent Information|0 Comments
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MLS Change is Picking Up Speed

For years, WAV Group has provided an industry update as a key component of our strategic planning process. The industry update serves to inform board directors of key strategic actions that are being explored around the industry. Some of these actions become trends, others provide improvements, and some crash and burn. Regardless of success or failure, change is always a learning opportunity.

By |2019-03-26T09:46:28-07:00March 26th, 2019|WAVes of Change|0 Comments
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bridgeMLS Supports 3500 Subscribers With Big MLS Service Levels

bridgeMLS®, serving the East Bay of San Francisco California, announced today that it has launched dynaConnections® responsive MLS solution, connectMLS™ to its subscribers.

By |2019-03-30T08:18:15-07:00March 26th, 2019|Press Releases, Technology|0 Comments
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OJO Labs accelerates AI dominance: First WolfNet, now $45 million in more funding

The role of artificial intelligence and machine learning in real estate has been accelerating. Yesterday, real estate’s natural conversation AI leader OJO Labs of Austin announced $45 million in new funding. To borrow an analogy from advisor Ken Jenny – who once described OJO Labs as a “Ferrari” – AI is about to really take off in our industry as this sports car now has rocket fuel. OJO Labs you might recall, grabbed headlines last fall when it combined with data giant WolfNet of the Twin Cities. Its ‘OJO” AI virtual assistant had already been turning a lot of heads. [...]

By |2019-03-20T16:40:34-07:00March 20th, 2019|Technology|2 Comments
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CoreLogic and Homesnap Join Forces on Integration to Matrix

CoreLogic®, a leading global property information, analytics and data-enabled solutions provider, today announced that it has entered into an agreement with Homesnap

By |2019-03-30T08:22:56-07:00March 20th, 2019|Broker Public Portal, Broker-Agent Information, Press Releases, Technology|0 Comments
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Brokers Need to Weaponize to Combat iBuyer

Who is getting to the listing appointment first? Is it a traditional broker the first call for a listing appointment, or do consumers reach out to iBuyer programs like Zillow, Redfin, Keller Williams, Realogy, OpenDoor, Mark Spain, or others first?

By |2019-03-30T08:26:18-07:00March 19th, 2019|Broker-Agent Information, Technology|2 Comments
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