Imagine a world where every real estate agent, broker and franchise in the nation promoted their real estate mobile app to consumers. The app is white-label branded to the agent, broker, and franchise offering direct access to every MLS listing without any competitive ads. That is the way it would need to work. Guess what, we have it. You have it. Our industry has it. Today.
Milestones. Every career has these extra special events. So what qualifies something for milestone status? I think it's when all you have to do is mention what you did and the immediate reaction from others is: "Wow." Lifelong Realtor Ben Caballero's career is filled with milestones.
Tech enablers. That’s what I will be looking for at the REALTORS® Legislative Meetings & Trade Expo, May 14-19 in Washington DC this week, best known as NAR Midyear. I’ll head down to the trade show floor and spend the rest of my time shuttling between the Marriott and the Omni lobbies talking to influencers and tech leaders.
When I was a young kid traveling in the car with my family, I would always see these signs “Truckers Welcome”. I didn’t understand why there was this special invitation to truckers. Wouldn’t everyone be welcome? As I grew older, I quickly realized the sign was to inform truckers there was ample parking space for their large rigs. Truckers had a big use case! As a trucker, if I wanted to visit a diner for a nice sit-down warm meal, I must have space large enough to safely park my rig. Diners caught on fast to this requirement and realized they could enjoy the revenue by creating a space for them to park. Once the parking problem was solved, they needed a method to entice truckers to use their parking and stop for a meal. Therefore, the signs!
Homes.com has been running in 4th position in the portal race, tucked in behind Zillow, Realtor, and Trulia. I thought that their old site was fine, but their new site adds in Artificial Intelligence in ways that make the consumer experience fantastic. In a world of sameness, Homes has changed the game.
It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real estate tech or proptech can you make that claim? Where does a real estate related tech firm dominates a category so profoundly? Tech Helpline is currently available to nearly half [...]
More than any other time in my 20-year career in real estate, I am seeing significant unrest in the relations between the various tiers of the REALTOR Associations. The struggle for power is real, and the center of that struggle is technology. As we head to midyear, we are expecting to see the sparks fly.
When Elm Street Technology partnered with This Old House, the primary goal of the partnership was to allow brokerages and MLSs to have access to the high-quality video content.
Allow me to share a professional rant. We have to stop listening to the lawyers on this one. Companies are habitually adding registration marks to their news releases. I confess. I have more than one client that requires them. But I have to stop, raise my hand and ask one question. Why?
Following the phenomenal growth experienced in 2017, Broker Public Portal with Homesnap is anticipating even greater levels of success in 2018. Adoption by MLSs and brokerages is accelerating faster than many thought possible. And thanks to a comprehensive communications campaign, the word is getting out - the industry is delivering across America a better search experience.
Since its early days, Zillow Group has maintained a position that the consumer interest is best served by allowing listings from all sources, including For Sale By Owner, to be posted to their site. This may be, in part, why Zillow sites had up to 187 Million unique users visit their sites last year. Recently, WAV Group has noticed a new type of broker support that is in line with this policy.
RESO sold out its Spring Tech Summit in Denver last week three times, organizers said. Demand by industry tech and business leaders wanting to attend within the last two weeks forced the nonprofit to re-open registration twice until it pushed to capacity. The Real Estate Standards Organization filled the main ballroom to the brim, with just short of 300 people, at the hip Curtis Hotel in downtown Denver. Art Carter, RESO Chair and head of the largest MLS in the nation CRMLS, noted how far the organization had come in the last five years. One of the most vital breakthroughs: [...]
