Property Search TV, using your Clicker!

by THE WAV GROUP on April 17, 2008

Local TV Stations are setting their sights on attracting the best online consumer, people looking for real estate. Buckeye CableSystem announces the launch of HomeFinder Channel 100 and companion web site as a new 24 hour digital real estate channel and powerful real estate search engine. TV Advertising is now affordable for Realtors. This marriage of Cable TV advertising with an integrated web site ad represents a nationwide first […]


Map based home search on Steroids Faster map loading nationwide will serve to enhance the consumer expereince when searching for a home using maps. MEDFORD, N.Y.–(BUSINESS WIRE)–KEMP Technologies, a leading provider of affordable server load balancing and SSL acceleration solutions, today announced that WolfNet Technologies, a real estate technology innovator, selected KEMPs LoadMaster to maximize its services on the Internet by securing and improving delivery of web content. Using KEMPs LoadMaster, […]


How to scope out a MLS Consumer Website

by THE WAV GROUP on April 10, 2008

Part of the effective MLS Consumer Website Effectiveness Series   Once you have gotten through the tough stage of selling your membership on the concept of a MLS Consumer Website, it is time to build the site. There are several steps to go through to be sure you will have a cost-effective, timely and optimized website. Here are the steps WAV Group recommends to go through in building a consumer […]


Forms Advisor™ GPS for the Real Estate Transaction

by THE WAV GROUP on April 9, 2008

Forms AdvisorTM went live to the California Association of REALTORS® members on April 1st, 2008 extending an already outstanding array of member benefits aimed at risk mitigation. Forms AdvisorTM helps  C.A.R. members navigate their way through the forms available to choose which forms to use for any given transaction by walking the real estate agent through a series of questions about their transaction. In a world where new rules for […]


How to sell a MLS Consumer Website to your subscribers The first in a series of articles about how to host a successful MLS Consumer Website   Many MLSs have told us that they like the idea of a MLS consumer-facing website or that they would like to take their existing consumer-facing website to a whole new level, but they have run into resistance from some brokers in their region. […]


Palm falls in smart phone usage

by THE WAV GROUP on April 6, 2008

According to a study released recently by ChangeWave Research (no relationship to WAV Group), as the Palm looses market share, Blackberry and iPhones are experiencing growth.  Palm has long enjoyed a leadership position in real estate due to integration with the GE Supra product, but the winds of change are blowing. The ChangeWave study says the battle for leadership in smartphones today is between iPhone and Blackberry as Palm takes […]


LAKE TAHOE, Nevada (April 2, 2008) – A known leader in the world of real estate, Chase International has once again taken the reins of cutting edge technology with, a social networking website for people interested in Reno-Tahoe real estate. Unlike Chase International’s comprehensive Website,, which supplies viewers with a plethora of information, is an interactive site allowing clients and agents to take part in discussions, make comments and […]


Social Networks for building Real Estate Communities

by THE WAV GROUP on March 29, 2008

Social Networks for Broker and Agent Websites. – create your own. Today real estate Brokers are struggling to understand how Web 2.0 applications like Online Social Networking can impact their business. Online Social Networking refers to online website communities of people who share interests and activities or who are interested in exploring the interests and activities of others.  Communications between members can be chat, instant messaging, email, video, file sharing, […]


Real Estate Consumers Demand Listing Accuracy

by THE WAV GROUP on March 25, 2008

Why shoot for listing accuracy?  Because real estate consumers expect it! Just about every MLS we work with tells us that they would like to improve the quality and accuracy of their data. Historically the concerns about data accuracy were generally voiced by REALTORS® because data accuracy problems hindered their ability to do business effectively. Now with the advent of MLS consumer websites, concerns about data accuracy have been expanded […]


Reduce your marketing budget AND sell more real estate – Capture leads from all of your marketing programs Wherever I go these days I am asked the all-important question by agents and brokers. What can I do to make the limited marketing dollars I have available much more effective? In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, […]


Twitterstate: Twitter for Real Estate Professionals

by THE WAV GROUP on March 23, 2008

I started using Twitter again recently because of some blog posts that I read by some pretty influential people. What is twitter? Twitter is a very easy to use, real time messaging system for groups and friends. Another way to think of it would be text messaging (or instant messaging) from one person to many people at the same time. The length of each message is about 1 sentence (140 characters). […]


VANCOUVER, British Columbia, March 20, 2008 – Most Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp. (OTCBB:MHME) and a leading provider of wireless solutions to the North American real estate industry today announced the launch of Wireless RealtyTM CE (Consumer Edition), an innovative consumer wireless service that enables home buyers to search Multiple Listing System (MLS) information from the convenience of their mobile phone. Wireless […]


CHICAGO, March 17  /PRNewswire/ – Catylist Inc., the nation’s leading provider of marketing-based commercial information exchange (CIE) technology for commercial real estate communities and brokerage firms, announced that (, a leading vertical search platform for real estate (as well as autos and travel), has been added to the Catylist distribution network. Subscribers of the Catylist Network, which includes the premier National commercial listing exchange, Commercial IQ,, and nearly […]


MLS Consumer Website Research Released

by THE WAV GROUP on March 13, 2008

For many years there has been an on-going debate about whether MLS consumer websites were supportive of REALTORS® or competitive with them. A comprehensive study of using Houston Association of REALTORS® consumer website was conducted to address this issue. This report will demonstrate conclusive evidence that a MLS consumer website is one of the most valuable tools an MLS can offer its members.  The MLS has technical expertise and advantages […]


MLS Vendor Selections

by THE WAV GROUP on March 12, 2008

A factor that tends to be considered when choosing an MLS service provider is how many customers they have won or lost recently – particularly when some of those customer losses are large, costly, and well-publicized. And if that is not a formal consideration, when an MLS vendor looses a major customer, it is often on the mind of sourcing MLS organizations. In fact many companies that I have spoken […]


SentriLock goes public with major anouncemnt

by THE WAV GROUP on March 10, 2008

SentriLock, provider of lock box products to REALTORS is making a major stir in the lockbox category with their announcement of NXT Wireless lockboxes, as reported by the Cincinnati Enquirer. With expected release this year, Sentrilock will be throwing a lifeline to real estate agents who do not embrace the Palm series of smartphones or eKey required to open the GE Supra lockboxes. By targeting technology that is more widely adopted in […]


2008-03-10 Jessica Swesey of Inman TV and Editor of Inman News interviewed Bob Hale of the Houston Association of Realtors. In this interview, Mr. Hale outlines the upcoming release of the WAV Group Whitepaper on MLS Public Facing Websites.


Free Real Estate Technology

by THE WAV GROUP on March 5, 2008

Yes, that is right!  REALTORS who look around can get some high quality technology for Free. But is free really Free? One of the more successful business models on the Internet today is making money by giving things away.  Much in the same way that Newspapers and Television have done for years.  Unlike those counterparts, the cost of distributing digital media is so cheep that 1% of people paying for […]


Blogging in Real Estate

by THE WAV GROUP on February 28, 2008

I had an interesting conversation yesterday with a leading industry speaker about Web 2.0. I have heard him speak many times and his message is delivered simply and clearly.  In his view, the audience hears what he is saying, but they are not able to ingest it very well. Simply stated, Web 2.0 has killed traditional marketing in real estate.  If you are marketing real estate today, you need two […]


Adobe Air for Real Estate MLS Application

by THE WAV GROUP on February 26, 2008

The race is on to provide a seemless MLS desktop, again.  But this time – no painful data sync. MLSs seek Service providers/technology leaders to blur the differences between the connected and unconnected computer – code once, deploy on desktop and online. If you have not heard the story, Kevin Lynch, a software developer on sabbatical from Macromedia in 2001 wanted to be able to use his computer to see […]


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