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There is a great deal of elegance in real estate when property values are increasing and there are more buyers than sellers. Ritzy Realtors listing homes, and dancing among the luxury cars, are courted and pampered by title reps and mortgage reps in what seems like eternal bliss.  Every home is re-landscaped and staged for the upcoming bonanza which will result in no open houses, and immediate offers as soon […]

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Real Estate Broker and Agent Advertising is Backwards

by THE WAV GROUP on October 15, 2007

I have spent a 4 years looking at the advertising trends of real estate agents and brokers through some very interesting real estate cycles. What amazed me was that they are backwards. Real Estate Agents and Brokers advertise more when the market is good and less when the market is bad. This is inverted with what I will refer to as “professional” advertising.  In professional advertising – mass market retail […]

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Several of us have been involved in a lot of discussion about why the same search produces different results between Google Maps and Google.com. The recent expansion of the Google Maps One box on Google.com makes local search optimization much more important than it was before this new display was implemented widely on Google.com. Now, whether you have a web site or not, a business that Google ranks highly in […]

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Real Estate Blog on Search engine results

by THE WAV GROUP on October 15, 2007

20% of traffic to blogs from search engines are directed to the home page 95 are delivered to the topic cloud 8% of the traffic to real estate blogs are directed to listings 8% of the traffic to real estate blogs are directed to real estate news 5% of the traffic comes to Web news feeds 2% of the traffic comes to News feeds from other blogs. All of the […]

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Search Engine Optimization and Alexa Rankings

by THE WAV GROUP on October 15, 2007

Recently I was asked by a client about their Alexa rankings. it seems that few people understand that Alexa gets its rankings data from browsers that have the Alexa toolbar installed.  That’s a fairly small sampling, as well as a skewed one, as many savy individuals believe that having that tool installed in thier browser is like having spyware on your computer. alexa does measure the popularity of your site […]

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Loading Photos to your blog TinyPic and Photobucket

by THE WAV GROUP on October 15, 2007

Try using these great free services to load images to your blog. TinyPic will give you the code to paste into the text of your blog. Photobucket will allow you to store your photo collection online and also allow you to build slide shows on the fly.

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Real Estate Website Mistakes

by THE WAV GROUP on October 15, 2007

Thank you to Broker Agent news for this thoughtful list.

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real estate keywords for search engine optimization

by THE WAV GROUP on October 15, 2007

HomesMagazine.com launched a blog a few months ago.  Yesterday there were 150 click throughs from google alone. Here are the keywords that worked and the traffic associated with it.  Incidentially, 89% of all search engine traffic to the blog came from Google.

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Communitainment

by THE WAV GROUP on October 15, 2007

I spoke to a top-producing agent today who has consistently sold over $50 Million in residential real estate over the past 10 years and did $75 Million last year (a down market eh?) As her marketing consultant, I share ideas with her and keep her up to speed with marketing trends in Real Estate.  I covered the concept of Communitainment with her today. After a few tries at various pronunciations, […]

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Real Estate Search Engine Optimization

by THE WAV GROUP on October 15, 2007

Ever wanted to be on top of search engines for keywords in your market. Sounds exciting eh? Up until about a year ago, the best strategy I knew of was to go to websites that were already there, copy their content and meta data, then launch a site that contained more information than the top 5 sites already at the top. Ergo – you win. NOT SO FAST!  Aside from […]

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Real Estate Broker Culture, Part 2

by THE WAV GROUP on October 15, 2007

The worst thing a broker has ever heard. “Can I get a floor agent to pick up the client holding on lines 2, 3 and 5, please.?” I had an interesting conversation with a broker in San Francisco this morning that first had us laughing, then had him crying. This broker floats between number 3,4, and 5 in San Francisco – which is a highly competitive market. We were doing […]

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YouTube for Real Estate

by THE WAV GROUP on October 15, 2007

Brokers are beginning to use video more and more in offering content to consumers for real estate. With desktop video editing emerging as an easy to use application, brokers no longer need to pay a fortune for property video.  But if you want to, Inman will be happy to send a professional videographer to capture an increadible video story of your listing and the community.

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Sonic Eagle Agent Achieve Marketlinx

by THE WAV GROUP on October 15, 2007

Agent Achieve is only offered to brokers – sorry agents But the good news is that it is likely to be among the best agent tools available for brokers to extend to their agents today. Leading brokers whose agents get access to Agent Achieve include Intero Real Estate and Coldwell Banker Northern California. In essence, what sets this apart are the integrated features that allow agents to convert leads into […]

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Real Estate on a Mac

by THE WAV GROUP on October 15, 2007

In evaulating the web statistics at WAV Group.com, HomesMagazine.com and many significant broker websites, I recognized that for the first time more than 20% of users visiting the site are using MacIntosh Computers. MacIntosh is having a resurgance in popularity among consumers due to the ipod Helo effect and the introduction of the pentium processor and software like parallels. The Ipod helo effect is that people love their ipod so […]

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Real Estate Broker Blogs

by THE WAV GROUP on October 15, 2007

It should first be disclosed that WAV Group offers consulting services to Real Estate Blog Sites – we really like them and their product which can be purchased from Real Estate Blog Sites or from Homes Magazine in Northern California and Lake Tahoe Markets. Why get a blog. In my view, blogs serve a variety of great benefits to brokers.

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Real Estate Broker Culture

by THE WAV GROUP on October 15, 2007

Last one here, please turn off the light! Technology may be eroding the culture of broker businesses today.  Each day I see fewer and fewer agents in real estate offices.  Most work from home and port into the office and the mls through web interface. I met with a successful agent who sells 2-3 homes a month in San Francisco.  He joined his current brokerage 4 months ago, and has […]

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Realty on Rails

by THE WAV GROUP on October 15, 2007

Ruby on Rails may soon become the leader in development platforms for real estate applications. What is Ruby? Ruby is an object-oriented interpreted scripting language created by Yukihiro Matsumoto. Since the mid 1990s, it has grown in popularity in Japan and has gained recent attention as the language behind the Rails framework. You can use the language for a striking variety of functions—from basic scripting to creating Windows applications to […]

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Real Estate Transaction Management

by THE WAV GROUP on October 15, 2007

In a move to maximize its benefits to its REALTOR® members and encourage the adoption of transaction management subscribers to the RELAY™ product, the National Association of REALTORS has negotiated a reduction of up to $2500 in the deductible amount on Errors and Omissions insurance provided by Geo. F. Brown & Sons.

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e-property publishing

by THE WAV GROUP on October 15, 2007

One of the latest issues facing brokers today is adopting strategies to successfully syndicate real estate listings to online portals. The good news is that it will be easier thanks to feeds using xml and web 2.0. The bad news is that very few service providers to agents and brokers offer this capability. The first company out of the box with this capability was Threewide.  The newest entry into this […]

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Understanding Broker Web Site Statistics

by THE WAV GROUP on October 15, 2007

Web Stats- What are Web Statistics, Where do I see my web statistics?, and How to I interpret web statistics? Internet marketing affords the agent and broker the very best methodology for measuring advertising – all types including print, TV, radio and web. There are a few basic concepts that need to be understood in order to measure the effectiveness of your advertising and the effectiveness of your website at […]

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