Real Estate on a Mac

by THE WAV GROUP on October 15, 2007

In evaulating the web statistics at WAV Group.com, HomesMagazine.com and many significant broker websites, I recognized that for the first time more than 20% of users visiting the site are using MacIntosh Computers. MacIntosh is having a resurgance in popularity among consumers due to the ipod Helo effect and the introduction of the pentium processor and software like parallels. The Ipod helo effect is that people love their ipod so […]

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Real Estate Broker Blogs

by THE WAV GROUP on October 15, 2007

It should first be disclosed that WAV Group offers consulting services to Real Estate Blog Sites – we really like them and their product 🙂 which can be purchased from Real Estate Blog Sites or from Homes Magazine in Northern California and Lake Tahoe Markets. Why get a blog. In my view, blogs serve a variety of great benefits to brokers.

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Real Estate Broker Culture

by THE WAV GROUP on October 15, 2007

Last one here, please turn off the light! Technology may be eroding the culture of broker businesses today.  Each day I see fewer and fewer agents in real estate offices.  Most work from home and port into the office and the mls through web interface. I met with a successful agent who sells 2-3 homes a month in San Francisco.  He joined his current brokerage 4 months ago, and has […]

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Realty on Rails

by THE WAV GROUP on October 15, 2007

Ruby on Rails may soon become the leader in development platforms for real estate applications. What is Ruby? Ruby is an object-oriented interpreted scripting language created by Yukihiro Matsumoto. Since the mid 1990s, it has grown in popularity in Japan and has gained recent attention as the language behind the Rails framework. You can use the language for a striking variety of functions—from basic scripting to creating Windows applications to […]

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Real Estate Transaction Management

by THE WAV GROUP on October 15, 2007

In a move to maximize its benefits to its REALTOR® members and encourage the adoption of transaction management subscribers to the RELAY™ product, the National Association of REALTORS has negotiated a reduction of up to $2500 in the deductible amount on Errors and Omissions insurance provided by Geo. F. Brown & Sons.

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e-property publishing

by THE WAV GROUP on October 15, 2007

One of the latest issues facing brokers today is adopting strategies to successfully syndicate real estate listings to online portals. The good news is that it will be easier thanks to feeds using xml and web 2.0. The bad news is that very few service providers to agents and brokers offer this capability. The first company out of the box with this capability was Threewide.  The newest entry into this […]

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Understanding Broker Web Site Statistics

by THE WAV GROUP on October 15, 2007

Web Stats- What are Web Statistics, Where do I see my web statistics?, and How to I interpret web statistics? Internet marketing affords the agent and broker the very best methodology for measuring advertising – all types including print, TV, radio and web. There are a few basic concepts that need to be understood in order to measure the effectiveness of your advertising and the effectiveness of your website at […]

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Be Careful when you fill out a form

by THE WAV GROUP on October 15, 2007

Want to have some fun? Ever have the experience where a customer registers to your website using foul or misleading information ie – Bill Clinton, etc. Well, as it turns out, if you view the details of the header of the e-mail that gets sent to you from your website, you will be able to see the IP address of the sender.

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New Online Property Video Measurement Tool

by THE WAV GROUP on October 15, 2007

Video is becoming ever more prevalent in the marketing of properties in the real estate industry.  For most property owners the addition of a high quality video about their home has been a great listing tool, but to date there has been no way to measure its effectiveness in marketing a home.    A.C. Nielsen, worldwide leaders of media and advertising tracking, has recently announced the launch of a new […]

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What’s all this fuss about foreclosures?

by THE WAV GROUP on October 15, 2007

The popular press would like each of us to think that our suburban neighborhoods will soon be abandoned because of a flurry of foreclosures.  While foreclosure rates are up versus last year, the actual rate of foreclosures remains very low.  According to RealtyTrac, approximately 1 in 961 homes will go into foreclosure. That means that less than .1% of home owners will default on their loans.  In Texas and California, […]

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Technology Trends in Real Estate

by THE WAV GROUP on October 15, 2007

In October, The CALIFORNIA ASSOCIATION OF REALTORS ® (C.A.R.) released its

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How to Avoid a Product Flop

by THE WAV GROUP on October 15, 2007

Studies have shown that only about 1 in 3 new products launched become successful ventures.  The real estate industry is no different.  There have been many products and services that have not made it. In my experience launching consumer products, software and technologies in a variety of industries, I have observed a few common mistakes that start-ups and even established firms make when launching new products.

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Online Property Search Preference

by THE WAV GROUP on September 21, 2007

In a recent conversation a debate arose about where consumers go to search for real estate. My estimated view was that 90% of real estate search is local on real estate agent, broker, and sometimes MLS websites. My opponent in this debate suggested that 90% of all property search is done onRealtor.com To test this theory, I set up a buzzdash.  Please do not vote, but feel free to watch […]

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Ken Jenny on Real Estate at NAREP

by THE WAV GROUP on May 15, 2007

Ken Jenny is a frequent blogger on the Inman Blog, and is considerd to be one of the real estate industry’s top broker consultants. Last week at the National Association of Real Estate Publishers annual meeting (NAREP), he addressed the publishing group with his vision for tomorrow. According to Ken, “big brokers are going to bury the MLS becasue it is the conduit  that feeds their growing competiton of unqualified […]

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