Broker Rating System

by THE WAV GROUP on November 17, 2007

Real Estate should take a page out of the play book from the New York City School system. Much to the surprise of some wealthy homeowners in New York, the city released its first grading system results for public schools. The schools were based on performance, academic progress, and indexed against one another. Good schools whose standardized test scores did not improve were given grades of B or C. Many […]

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MLSs are joining agents and brokers in the rush to contribute listings to online listing sites like Trulia, Google Base and others. There have been many spirited conversations regarding this trend and thought leadership is needed in this area. On the surface, the opportunity side of the equation seems pretty simple – send the listings and these companies will share them with visitors to their website for free.  Listings are […]

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WAV Group 2007 Mid-Year Technology Report

by THE WAV GROUP on October 16, 2007

Mid Year Technology Overview It is our pleasure to present the annual WAV Group Mid-Year Technology Review. The information included was gathered from meetings at NAR’s Mid-Year Conference in Washington, DC as well as on-going technology reviews we conduct throughout the year. While not intended as a detailed product comparison, we hope this overview serves as auseful resource for you. Please feel free to contact us if you require a […]

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The Consumer is driving change in the MLS   2006 WAV Group MLS Technology Study Consumers are driving the need for change in the role of the MLS and ultimately the REALTOR® members, according to respondents of the 2006 WAV Group Technology Study. The study, completed by 2600 MLS Executives, brokers and agents probed MLS technology trends and vendor satisfaction as well as the future of the MLS and challenges […]

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This morning, Dave Marron, CEO of SphereBuilder, talked to Inman News Editor Jessica Swesey about the evolving role of lead generators, and understanding the math involved in strategizing conversion points. It is a short piece, but it triggers the imagination about how much business is lost these days, despite the efforts of Real Estate Brokers. Key Point – 50% of online leads are not responded to! Everyday, the online and […]

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The good and the bad of realtor.com

by THE WAV GROUP on October 16, 2007

I consult with a broker client who pays $20,000 to Realtor.com for listing enhancements. We have tracked the value of these over a period of 4 weeks to view the relative value. There is a comon misconception in online advertising that I would like to unveil.

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Online Advertising for Real Estate

by THE WAV GROUP on October 16, 2007

I will carefully not mention the many fast growing companies of the early 2000s that swiped millions of dollars from the real estate industry.  But there were plenty and some of them are sitll around thanks for the way they entended thier theftdom to the public stock market. I find it interesting that these same individuals are still respected around industry events – you would think that the calvary would […]

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real estate blog power

by THE WAV GROUP on October 15, 2007

They have the power to send stock prices plummeting, and consumers count them as more credible than advertising and e-mail marketing. But odds are you have no idea who they are. Marketers, meet the bloggers. They have the power to send stock prices plummeting, and consumers count them as more credible than advertising and e-mail marketing. But odds are you have no idea who they are.

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There is a great deal of elegance in real estate when property values are increasing and there are more buyers than sellers. Ritzy Realtors listing homes, and dancing among the luxury cars, are courted and pampered by title reps and mortgage reps in what seems like eternal bliss.  Every home is re-landscaped and staged for the upcoming bonanza which will result in no open houses, and immediate offers as soon […]

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Real Estate Broker and Agent Advertising is Backwards

by THE WAV GROUP on October 15, 2007

I have spent a 4 years looking at the advertising trends of real estate agents and brokers through some very interesting real estate cycles. What amazed me was that they are backwards. Real Estate Agents and Brokers advertise more when the market is good and less when the market is bad. This is inverted with what I will refer to as “professional” advertising.  In professional advertising – mass market retail […]

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Several of us have been involved in a lot of discussion about why the same search produces different results between Google Maps and Google.com. The recent expansion of the Google Maps One box on Google.com makes local search optimization much more important than it was before this new display was implemented widely on Google.com. Now, whether you have a web site or not, a business that Google ranks highly in […]

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Real Estate Blog on Search engine results

by THE WAV GROUP on October 15, 2007

20% of traffic to blogs from search engines are directed to the home page 95 are delivered to the topic cloud 8% of the traffic to real estate blogs are directed to listings 8% of the traffic to real estate blogs are directed to real estate news 5% of the traffic comes to Web news feeds 2% of the traffic comes to News feeds from other blogs. All of the […]

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Search Engine Optimization and Alexa Rankings

by THE WAV GROUP on October 15, 2007

Recently I was asked by a client about their Alexa rankings. it seems that few people understand that Alexa gets its rankings data from browsers that have the Alexa toolbar installed.  That’s a fairly small sampling, as well as a skewed one, as many savy individuals believe that having that tool installed in thier browser is like having spyware on your computer. alexa does measure the popularity of your site […]

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Loading Photos to your blog TinyPic and Photobucket

by THE WAV GROUP on October 15, 2007

Try using these great free services to load images to your blog. TinyPic will give you the code to paste into the text of your blog. Photobucket will allow you to store your photo collection online and also allow you to build slide shows on the fly.

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Real Estate Website Mistakes

by THE WAV GROUP on October 15, 2007

Thank you to Broker Agent news for this thoughtful list.

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real estate keywords for search engine optimization

by THE WAV GROUP on October 15, 2007

HomesMagazine.com launched a blog a few months ago.  Yesterday there were 150 click throughs from google alone. Here are the keywords that worked and the traffic associated with it.  Incidentially, 89% of all search engine traffic to the blog came from Google.

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Communitainment

by THE WAV GROUP on October 15, 2007

I spoke to a top-producing agent today who has consistently sold over $50 Million in residential real estate over the past 10 years and did $75 Million last year (a down market eh?) As her marketing consultant, I share ideas with her and keep her up to speed with marketing trends in Real Estate.  I covered the concept of Communitainment with her today. After a few tries at various pronunciations, […]

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Real Estate Search Engine Optimization

by THE WAV GROUP on October 15, 2007

Ever wanted to be on top of search engines for keywords in your market. Sounds exciting eh? Up until about a year ago, the best strategy I knew of was to go to websites that were already there, copy their content and meta data, then launch a site that contained more information than the top 5 sites already at the top. Ergo – you win. NOT SO FAST!  Aside from […]

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Real Estate Broker Culture, Part 2

by THE WAV GROUP on October 15, 2007

The worst thing a broker has ever heard. “Can I get a floor agent to pick up the client holding on lines 2, 3 and 5, please.?” I had an interesting conversation with a broker in San Francisco this morning that first had us laughing, then had him crying. This broker floats between number 3,4, and 5 in San Francisco – which is a highly competitive market. We were doing […]

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YouTube for Real Estate

by THE WAV GROUP on October 15, 2007

Brokers are beginning to use video more and more in offering content to consumers for real estate. With desktop video editing emerging as an easy to use application, brokers no longer need to pay a fortune for property video.  But if you want to, Inman will be happy to send a professional videographer to capture an increadible video story of your listing and the community.

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