Broker-Agent Information

MLS Terms of Use Changes and Copyright FAQ

by Victor Lund on March 27, 2018

This post is the result of a collaborative effort amongst the Council of Multiple Listing Services, The Realty Alliance, The National Association of REALTORS®, and Larson Skinner PLLC. 

Many MLSs have been making changes to the way they file copyright applications and their MLS terms of use. Those changes have raised some questions from participants and subscribers. This FAQ is intended to answer some of those questions and emphasize that the MLSs are not forcing participants or subscribers to give up ownership of listing content.

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Keller Williams Betting $1 Billion on Voice

by Victor Lund on March 20, 2018

Keller Williams had another great family reunion, their annual convention in Anaheim drew more than 17,000. Perhaps the most remarkable information conveyed is that they have hit a lot of their ambitious targets for growth, and are now re-targeting to leverage data and technology as their next conquest. According to Teresa Metcalf, their big bet is on the underlying framework and Platform – and the AI component is on top of that.

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Brand Refresh Creates Big Opportunities

by Victor Lund on March 5, 2018

I will always vividly remember riding to a meeting with a large broker in Marin County, California back in 2002ish. We were discussing the brutal competition among brokers in Marin County. At the time, Keller Williams did not have much of a presence in San Francisco or Marin. I was wondering why Keller Williams had failed to grow as they have in other markets. Moreover, Century 21 was conspicuously missing from the market altogether. Coldwell Banker was huge, along with Pacific Union. A bunch of independent brands like Frank Howard Allen and Melissa Bradley Real Estate were performing well in upper Marin. Decker Bullock held their own with the large firms in Southern Marin.

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It seems like every week we’re hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and re-positioning their brand story around their technology suite.

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New Thinking Can Create a MUCH Stronger Board

by Marilyn Wilson on February 28, 2018

You’re sitting in your board room thinking through a tough decision that needs to be made.  Many of the board members are passionate, engaged real estate professionals who have lived in the local area for their entire careers. 

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Upstream Fixes Many Problems, Not Just One

by Victor Lund on February 27, 2018

Upstream Logo

As a leading consulting firm, WAV Group operates deeply inside the complex technology stacks of MLSs, Brokerages, Franchises, REALTOR® Associations, and technology firms. From this experience, we recognize the pain that these groups face because of the lack of connection between the systems and applications that agents and consumers need. Upstream aims to deliver a better data management foundation for the data that brokers are entrusted for safe handling.

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WAV GROUP has gotten acquainted with myPlanit and it’s CEO Adrienne Meisels. Adrienne is a fantastic person who is super smart and developing a very creative application that lets agents look at a map to see the places they have gone (like listing appointments, open houses, etc) and visualize their journey on a timeline. It’s a lot more than that, but you can appreciate how this example would benefit an agent. Adrienne uses the term The Internet of You. myPlanit does the work for you by privately and securely tracking the things that you do, for you. Inman News gave myPlanit the first ever 5 star review. That is a big kudo. If you are thinking about app development, you may want to look at the functionality of myPlanit. If you are looking for an app to broaden your mobile strategy for agent retention and recruiting, you may want to look at myPlanit. Here is the release. myPlanit Receives First Ever 5-Star Product Rating from Inman myPlanit’s newly launched real estate app receives major accolades FOR IMMEDIATE RELEASE. New York, NY, (February 8, 2018): myPlanit, the patented personal data platform that delivers the Internet of You, receives the first ever 5-star product rating from Inman News. The mobile app automatically interconnects and contextualizes data scattered across calendars, contacts, places, videos and photos into a single map- and time-based user experience. Launching in February, myPlanit for Real Estate already has brokerages and other real estate companies lining up to license the app. Northwood Realty Services, and its 1,000 sales associates in Pennsylvania and Ohio, is the first brokerage to be launching the app. myPlanit’s launch strategy will focus on the top 100 brokerages in real estate, representing 45% of the total addressable U.S. real estate market, or about 500,000 real estate agents. In some progressive markets, myPlanit will also introduce its product to MLSs and real estate associations that have more than 5,000 agent subscribers. “myPlanit is a high-concept, visually-enthralling product designed around how the brain processes memories,” describes Craig Rowe, Inman’s technology columnist, who has been writing about real estate and software for 15 years. “It’s an original and practical business app wrapped in a user experience other developers should be emulating on their whiteboards. myPlanit can replace multiple software tools, which means adoption could render other products useless.” “We are honored and thrilled to be the very first recipient […]

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HUNT Real Estate Buys Large Boston Brokerage

by Victor Lund on February 7, 2018

Another member of The Realty Alliance is kicking up activity on the acquisition trail. As Real Trends CEO Steve Murray has spotted, large firms are getting larger. HUNT Real Estate, the second largest ERA franchise in the world has expanded from the Upstate New York market into the Boston, MA market by acquiring ERA Key Realty. WAV Group congratulates the Hunt family and the Taylor family for opening another major demographic market area. I would expect that HUNT Mortgage and other affiliated companies in commercial, property management, insurance, and title will get added to the Boston market area. HUNT will now be integrating their company into MLSPIN, one of the largest and most successful broker owned MLSs in America. HUNT is already an owner in MLSs spanning Upstate New York. This is off topic, but I am more than a little surprised that in this era of consolidation of MLSs, doesn’t anyone see the natural consolidation of the broker owned MLSs in the northeast? MLSPIN (custom system), Upstate New York (Matrix), Pittsburg (Matrix). Between NRT, Howard Hanna, HUNT, BHHS, Northwood, etc. Here is the full press release:   ERA Key Realty Services merges with HUNT Real Estate ERA Combination creates family of real estate brokerage companies boasting a strong foothold in Upstate New York and New England Buffalo, NY and Northbridge, MA (February 7, 2018) – HUNT Real Estate ERA, the second largest brokerage firm in the ERA® network, today announced it has joined forces with ERA Key Realty Services, which also ranks in ERA’s top ten. This merger significantly expands the reach of the combined companies, increasing options for homebuyers and sellers, especially in the Northeast. HUNT Real Estate ERA brings to the merger its expertise and deep connections in four fast growth real estate markets in Upstate New York – Buffalo, Syracuse, Rochester and Albany, as well as Phoenix, Arizona. ERA Key Realty Services brings markets in Massachusetts – north and west of Boston, as well as Connecticut, New Hampshire and Rhode Island. The combined company will have more than 50 offices and nearly 1600 experienced affiliated agents. The offices will continue to do business under their existing trade names and local management will remain in place. To support the continued growth and achieve the full potential of this merger, this combined organization will continue to leverage the suite of digital tools and best-in-class infrastructure provided by the […]

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I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record $48.1 million from $15.8 million in the third quarter of 2016. This represents 22% growth quarter-over-quarter, from $39.6 million in the second quarter of 2017. Gross margin grew 96% year-over-year for the same quarter to $4.81 million; $12.1 million year-to-date compared to $5.3 million for the same nine-month period in 2016.  They are not yet profitable but they are moving in the right direction.  Q3 Net loss was $7.8 million, or $(0.15) per diluted share, compared to net loss of $14.6 million, or $(0.29) per diluted share in the third quarter of 2016. Congrats to the team that is working hard there to create a strong culture, albeit a virtual one while finding new and exciting twist on the traditional real estate brokerage!  We can all be inspired by this success story!      Here’s the full story below: BELLINGHAM, WASH. — Dec. 5, 2017 — eXp Realty, LLC, the largest residential real estate brokerage by geography in North America and a subsidiary of eXp World Holdings, Inc. (OTCQB: EXPI), was named as a best place to work in Glassdoor’s 2018 Employees’ Choice Awards. The company was ranked No. 12 among all small and medium businesses on Glassdoor. The award is based solely on anonymous employee feedback via Glassdoor, where employees were asked to rate their company based on culture and values, work/life balance, senior management, compensation and benefits, and career opportunities. Currently on Glassdoor, eXp Realty has an overall 4.9 out of five stars. eXp’s Glassdoor profile reveals that culture and values, senior management, and compensation and benefits are among the top ranked characteristics among employees, with a noteworthy five out of five stars. Additional highlights on eXp Realty’s current Glassdoor profile include: 100 percent of employees approved of the CEO, Glenn Sanford. 99 percent of employees said the company has a positive business outlook. 99 percent of employees would recommend working at eXp Realty to a friend. “At eXp Realty, we work incredibly hard to maintain an innovative, transparent and collaborative culture that aligns […]

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NAR Mobile App

My theory about conventions is this: if you plan your schedule well, your convention will go well. If you don’t, it won’t. It’s as simple as that. With Second City, our next destination, good planning could make or break how you measure the success of your NAR experience in the Windy City. Each year before I head out to the largest annual gathering of real estate agents and brokers, an estimated 20,000+ from across our nation, I like to look for some of the golden nuggets tucked away in the schedule and on the Expo floor. I cull through the info that NAR and others send out, as well as share some of the information WAV Group has. Full disclosure: this often includes insider stuff we get from our very own clients. The goal of all this stuff is simply to make your NAR ventures more interesting, and, well, easier to plan. NAR Chicago Officially called the REALTORS® Conference & Expo, November 3rd to 6th, it’s largely held at the McCormick Place, 20 minutes on a good traffic day south of the 27 official NAR hotels that are dotted around Michigan Avenue and the Chicago River. Meetings also are sprinkled among these hotels so the logistics are going to be, well, interesting. A listing of all the official hotels with their locations and addresses are here. Bus Routes The 27 NAR official hotels are served by 7 Bus Routes, all color coded and listed online in this handy-dandy PDF here, and in the App. The buses start early and run at least every 30 minutes, and at peak times, they run every 10-15 minutes. The link on the NAR Website for the Shuttle bus frequency is here, as well as the locations at the hotel where the exact pickup/drop-off will be. NAR Smartphone App Touted as “the fastest, easiest way to navigate the Conference & Expo from your mobile device,” I would have to add it’s probably the only way to navigate the Expo from a mobile device unless Google Maps has added it. Good news is all the sessions, meeting schedules and booth numbers for the exhibitors you need to meet with or visit are in the app. One feature that can save you time is you can select the “Star” image next to the event in the top right corner and it will save it to a personalized […]

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WAVes of Change Award

We love to see consolidation success stories. It can be SO difficult to bring neighboring associations together.   We had the pleasure of interviewing Dionna Hall to describe the merger in South Florida that resulted in created the 3rd largest real estate Association in America with 30,000 members.   We were so impressed with this effort that we awarded the organization with our first ever WAVES of Change Award! Here’s how will this consolidation help brokers and agents in South Florida. Front end of choice Members of the newly formed organization will have a choice of TWO MLS systems giving them more flexibility and ways to serve their clients. One set of rules and regulations Brokers will now benefit from one set of rules and regulations making it easier to train all agents to submit and update their listings correctly. One data feed for IDX on brokers; expanded listing exposure South Florida listings will have a ton more exposure now because 30,000 agents will now be able to promote their listings to a lot more prospects.  More influential political mass With advocacy, there is strength in numbers.  South Florida’s advocacy efforts will now benefit from a much larger political force. Smaller regional boards for local representation Interestingly the organization is creating smaller regional boards to screen local candidates and provide input into the overall operation. Check out this exciting video with Dionna to learn all about how they achieved this great program! 

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How Great Agents Challenge Discount Brokers

by Victor Lund on October 23, 2017

Last week, WAV Group founding partner Marilyn Wilson and I had the privilege to speak to a packed room of nearly 1000 real estate agents and brokers at the Real Estate New Technology conference in Paris (R.E.N.T.). If you visit the website using Google Chrome – you can translate it (http://www.realnewtech.com). The show had about 4000 attendees and more than 200 vendors. It was very well done and I encourage you to set time in your calendar to attend next year if your budget permits. I really appreciate the invitation extended by the event’s owner and producer, Herve Parent. The experience and the hospitality was outstanding and it is always good to see my friend Eric Calosci. It was also nice to see the familiar faces from Centris in Montreal. CEO Eric Charbonneau along with a small contingent had a booth displaying their implementation of Matrix and Instanet. Everyone was soundly impressed at the amount of technology his organization delivers to real estate agents. Real estate in Europe is very hard. There is no MLS, and many of the listings are not exclusive. Its like an entire ecosystem of pocket listings. Funny thing is, they do not seem to mind. American and Canadian brokers provide a steady amount of pressure on our MLSs and REALTOR® Associations to improve. From time to time, perhaps they should be thankful of the many things that are done well. One gentleman described the American model as “opaque, poor value, unreliable, and largely inaccessible to the consumer outside of “normal working hours.” “A proposition based upon a bygone age of fragmented, secreted data and buyers registered in silos, hidden from view except those agents that they know.” “Their proposition is clunky to an extreme, and filled with more layers than a New York deli sandwich.” And even called me out for not knowing that Purplebricks launched in California. A lot of this happened after I spoke. I was challenged to talk about 5 trends that have changed real estate and 5 trends that will. Part of my talk was to contrast discount brokerage with 100% commission brokerage. A quick definition of discount brokerage – Discount brokerage is a full service real estate firm that cuts the commission rate. For example, 1% fee to the agent or a fixed fee per transaction. There are many discount brokerages in America and some do a damn good job […]

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MLSs have a great opportunity to significantly improve the relevance and marketing power of their organization by finding ways to better serve the needs of their brokers and real estate consumers. I had the honor of interviewing David Charron, Chief Strategy Office of Bright MLS about the highly successful merger between Trend MLS, MRIS and several other MLSs in the Mid-Atlantic region of the United States. They have come together to create one of the largest MLSs in North America. Hear directly from David what it took to accomplish this broker-centric feat!  Check out the video below where David will give you specific ideas about how you too can accomplish consolidation in your local market. Learn from one of the best and brightest(pun intended) about how to create a more relevant organization positioned to help REALTORS®  succeed in even big ways. After you watch the video be sure to subscribe to WAV Group’s newly relaunched Youtube Channel too! Enjoy!  

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Never has so much information been available to consumers on the residential real estate economy, especially on market trends important to buyers and sellers.  Buyers and sellers are self-educating themselves about market conditions long before they hire a real estate agent. This wealth of information can be confusing and even contradictory, proving once again that there’s a big difference between information and knowledge.  Perhaps that’s why consumers want agents who are as smart—or smarter—than they are about market trends.  “Knowledge of the real estate market” consistently ranks higher than people skills, technology skills and even negotiation skills among the qualities that buyers consider to be very important when shopping for an agent.[1] Yet, communicating market smarts is not easy.  The most popular tactic the market report, a periodic summary of market conditions based on MLS data.  Original market reports require skills and time that few real estate professionals possess.  Several vendors help to fill the gap with computer-generated reports that brokerages can purchase and add their logo and email to prospects.  These are rich with graphics and data but thin on analysis.  While they are better than nothing, they often have a cookie-cutter feel.  Unfortunately, mass-produced reports usually lack substantive input from the sponsoring broker, and thus fail to convince prospects of the brokerage’s expertise. A good branded report: Tells readers in plain English what is happening right now in the local marketplace and what to expect in the weeks to come. Is truly branded. It contains unique analysis of market trends and includes commentary from one or more agency executives.  It is named “the XYZ brokerage report” and branded with the agency’s logo.  It reports sides closed by the brokerage as well as the larger marketplace.  It invites feedback, with a phone number and email address. Contains data so fresh and well-presented that it will make news in local traditional and social media outlets. It drills down into the Zip codes and communities where the brokerage has offices; and Builds credibility and SEO by coming out on a regular schedule, preferably monthly. It’s easier to justify the expense of a branded report by using it in many ways, including: Issuing a news release with each report to local and regional traditional news media and local real estate blogs; Pushing out an emailing to customers, clients and prospects; Posting an article on the brokerage’s blog; Reaching referrals by posting in […]

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Redfin Offers Method To Modernize IDX

by Victor Lund on September 19, 2017

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX policy to require that every display of IDX listings provide a link to the listing broker’s website. As the screenshot illustrates, the National Association of REALTORS® MLS Policy on IDX requires the Broker to be identified as shown here. Displaying the listing agent is a local election and sometimes required. In the illustration below, everything is static. The big idea is to add a requirement to include a hyperlink to the broker/agent website (canonical source of information). Kelman goes further in the development of his concept to suggest that the broker name and link be prominently displayed above the fold (top of the page before you scroll). WAV Group joins Redfin in the belief that this would massively increase the traffic to listing brokers’ websites form search engines. Having hundreds of real estate websites link to the listing brokerage for each listing should completely re-orient search rankings. Search Engines are always looking for the most authoritative source of information – including real estate information. Kelman has strong beliefs and enormous respect for the listing firm. “The listing broker is the one who pays for, reviews and uploads all the photos. The listing broker updates and validates all the data about the property, and writes the marketing description. The home-buying consumer should be able to find her way to the full listing on the listing broker’s site, where she may also be able to see virtual tours, three-dimensional scans, and additional marketing materials about the listing, not to mention details on how to ask a question about the home or even arrange a tour with another agent at the listing brokerage if that’s what she prefers.” WAV Group’s research and analytics team finds that Redfin is, by a factor of two or three, the most popular brokerage website today. The leading […]

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Moxi Cloud

MoxiWorks is a brokerage application development company that was founded by Seattle’s leading brokerage company, Windermere Real Estate. The software was originally developed for Windermere’s brokerage company until the company expanded the offering to include brokerages around the nation. Today, Moxi Works is a separate company that serves a brokerage base that is representative of more than 90,000 agent users.  Some of their leading brokerage partners include Windermere, Long and Foster, Howard Hanna, Pacific Union, Seven Gables and many others. Faced with the challenge of integrating their own applications into a broker’s suite of agent tools and data sharing across each solution – Moxi Works developed a unique platform called Moxi Cloud.  “Imagine a plug-and-play power strip for brokerage systems and solutions and that is basically what we have created”, stated MoxiWorks CEO, York Baur. Using a standardized API, Moxi Cloud enables brokerage firms to integrate varied applications and provides data sharing across an entire organization. In many ways, the company’s thesis resembles a portion of what UpstreamRE is developing. Today, companies like Imprev, Quantum Digital, Buyside, LanTrax Profitpower, Offrs, RealScout, Zillow, Spacio, Totomic, DocuSign, DotLoop, SkySlope, testimonial tree, Google G-Suite, and Microsoft 360 are all fully integrated with the Moxi Cloud.  In total there are more than 35 different companies that are fully integrated with the Moxi Cloud platform. In an announcement made by Moxi Works last week, Intuit’s Quickbooks – the leading provider of accounting software to agents and small or mid-sized brokers, has joined the family of companies on Moxi Cloud. Intuit has a product called QuickBooks Self-Employed that is perfectly tuned to help agents separate their personal expenses from their business expenses and identify Schedule C deductions. According to Intuit, 77% of all real estate agents do not feel confident about managing their finances. Now with Moxi Cloud, brokers who offer the service to their agents have a great new tool for recruiting and retaining agents with a service that really matters. Quickbooks reports that agents using the system find an average of $4,340 in tax savings per year, a worthy investment for a product that sells for $12 per month. Here is the full press release if you want to learn more. http://moxiworks.com/blogs/intuit-quickbooks-platform-partner

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REMAX Rochester

RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more than 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic WAV Group met with Brenda Tushaus, RE/MAX Results Chief Operating Officer to learn more about the success that they experienced in such a short period of time. “For years, our firm has been investing a lot in developing search engine rich pages around the key areas of our website, including community pages, listing detail pages, and agent and team pages – but we were not getting much search engine traffic with our old site. When we ported our content over to TRIBUS, our search engine traffic grew by 24.147%,” said Tushaus. The impact has been profound to the firm, allowing RE/MAX to surpass Homes.com in total unique visitors to their website, according to Hitwise. Team Support One of the unexpected benefits TRIBUS delivered to RE/MAX Results was support for their teams. With 158 teams representing 381 agents, RE/MAX Results has done a terrific job of fostering productive teams at their firm. “Before we launched the TRIBUS site, most of our teams were investing in their own custom website. Since the launch, half of our teams (80 teams) have switched over to the TRIBUS team sites that we offer. For example, Ryan Fisher runs a very successful team at RE/MAX Results. With the launch of the new TRIBUS site, he was able to replace his old platform (a CRM combined with Ad Words solution) with complimentary team-friendly websites. Below is an unsolicited email Tushaus received from Ryan about three weeks after the new site launched. Improved Lead Quality Obviously with increased traffic comes an increase in leads. RE/MAX Results is benefitting from several enhancements in the lead area: Automatic lead routing (we’re using zip code rules, but the TRIBUS lead routing system allows for a variation of rules) Text message lead distribution (Via Twilio integration) for faster lead response times. Website lead activity tracking. It tracks property views, property searches, saved searches, home “ratings” and it displays a lead’s “averages” so the agent has a quick at-a-glance of the leads desired home profile. Social integration with leads. […]

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RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and Technology companies alike. Learn about why MOVOTO, a large broker with one of the top 10 property search sites in America, believes aligning against the RESO standards is a great IDEA. Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign to be sure each of your technology companies is aware of the reasons for the change and knows exactly what they need to do to make the transition successfully. Set a deadline Be sure to set a deadline with a reasonable timeframe to allow each of your IDX providers can meet the deadline. Since many of the largest IDX providers have already made the transition in RMLS™, it should make it easier for them. Brokers Endorse RESO-compliant IDX feeds   Brokers support the idea of making IDX feeds RESO-compliant. They applaud MLSs that make this bold move.  Join forces with RMLS™ and make the move in your MLS.  It’s hard to argue that standardized real estate listing data is not good for our industry. It makes it easier for brokers to collect and distribute information from multiple MLSs on their website.   It allows technology companies to move into new markets more quickly.  It allows MLSs to collaborate in new and exciting ways. The leaders at RMLS™ in Portland, Oregon decided to take a bold step designed to help brokers and agents achieve all of the benefits of standardized information for online marketing. RMLS™, one of the pioneers in the […]

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Reso Fall Conference

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The Realty Alliance, Michael Saunders and Company, The Group and many others, has built a standardized way to describe real estate used for websites, marketing tools, back office systems and just about every system that brokers use today that are dependent on MLS information. So, what does that buy a Broker in everyday, practical terms? Lots of things.  I am going to explain just one of them that can be a huge advantage for a broker website. Consumers bounce around a lot today when they’re searching for properties. They might look at a home on their phone as they drive by it. They really like it from the outside and want to save it for later to share with their spouse and their REALTOR®.  That evening they might be at home reviewing properties on their laptop while they’re watching television. They find a few more that they like. They want to save them so they can share it with their REALTOR in the morning. Because they’re actively looking for a home, they also have set up a saved search on their broker’s website so they can watch the market. Today, most consumers save properties in multiple websites and on multiple devices making it really difficult for them and their agent to keep track of all of the homes they might be interested in. RESO now allows  a broker to be able to sync what a consumer is doing into their lead management tools and their mobile solution seamlessly, as an example… As the consumer changes the search in one of the places, the agent is notified of the consumers updated preferences and can better assist. Richard Renton, CEO of Triad MLS and Secretary for RESO says “RESO has created a standardized way of defining and displaying saved searches and favorite properties […]

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TOH

WAV Group will be hosting a free webinar on August 1st at 10:00 am PDT focused around how MLSs like the Georgia MLS and leading brokers like Century 21 Dumont are leveraging video to drive consumer engagement. The webinar is designed to address the needs of MLSs and Large brokers with more than 100,000 website visits a month. If you operate a big site, you will want to attend. We will hear about how MLSs and brokers are partnering with This Old House, and how they are leveraging their extensive library to enhance the consumer experience, extend visitor time on site, and enhance online performance . Be sure to register here! Background You are more than likely to be familiar with This Old House – but here is an introduction if you are not. With over 35 years of house and home content, This Old House launched the genre 36 years ago. The crew continues to share their expertise and sense of humor with homeowners as they guide the transformation of two diamonds in the rough. Broker and MLS consumer sites have long known that a solid video strategy is beneficial, but the cost of developing custom video content is overwhelming. This Old House has a free video licensing program that is producing extraordinary results. Our panel includes: Victor Lund Victor Lund is a founding partner of WAV Group and CEO of RE Technology. For more than a decade, Lund has provided research, strategic planning and analyst services to MLSs, large brokerages, technology firms, and investment banks. He is a published author of an body of work that understands the role of technology in real estate. Lund is currently providing services to two key industry wide projects – Project Upstream and the National Broker Public Portal April Chaffee April Chaffee is the General Manager of the This Old House Real Estate Network. Prior to joining This Old House, April began her online advertising career 16 years ago with Homestore (Move Inc.) where she started as a Media Planner, working hands on with the National and Local Sales Team. She also worked for many other real estate related companies such as RealtyTrac, where she handled all large, strategic partnerships including Yahoo!, MSN, and AOL. A large part of her career was helping to build REALM, the first Real Estate Vertical Ad Network.   Prem Luthra Prem Luthra is a real estate technology and media veteran with […]

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