Zillow Adds New Feature to Their Brokerage Website

Even after making the conversion from a third party portal to a brokerage website, Zillow continues to innovate on features that the consumer enjoys. In a recent press release, Zillow announced that consumers will be able to remove listings from their search results that they are not interested in.

WAV Group’s partner, Mark A. McLaughlin to join Brian Boero on a special 1000Watt webinar – Sept. 15th @ 10am PST

Register now to watch WAV Group partner, Mark A. McLaughlin - who works with our brokerage clients around executive strategic planning and coaching along with M&A - join Brian Boero Thursday Sept. 15th @ 10am PST to chat about the key issue facing firms today - "How to Navigate in an Uncertain Market."

Shock is Over for BRN Brokers

The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.

Minimize Buyer Frustration with Effective Financing Education and Preparation

Money may or may not buy happiness, but you for sure need it to buy a house. For most people that means getting a mortgage. Thirty-five percent of frustrated homebuyers in the WAV Group Homebuyer Frustration report pointed to the mortgage process being a source of their frustration. One respondent in the study suggested, “There needs to be more workers in the mortgage field to make it run faster.” 

Minimize Buyer Frustration with Adequate Education Upfront

The WAV Group’s recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller’s market.  While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions.

Display Listing Broker Attribution At All Times

There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.

More Funding in Client for Life Category for Brokers

A number of companies are supporting brokers with concierge solutions that solve this problem - and, it's a big problem. Up to 45 Million consumers move a year, and the real estate industry is the tip of the spear that can connect their customers with service providers. With MooveGuru, the entire move and all of the services related to homeownership are in the YourHomeHub portal. From a distribution perspective, MooveGuru is gaining a ton of traction with more than 316,000 agents across over 2,000 brokerages accessing the platform and inviting their customers.

Multiple Brokerage Applications Break the Consumer Relationship

Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.

Side is Growing and Looking for Great Brokers in 17 States

Side, Inc. is expanding to 17 states this year - much of it is underway. WAV Group met with Side to understand more about their go to market strategy and understand how they operate in the markets they enter.

Two Mega-MLSs Connect on Common Data Platform

MARIS and NorthstarMLS understand that data is one of the most coveted resources on the planet. Today, data is the water in real estate’s ecosystem. Without water, there would be no life, just as data is essential to making real estate markets function. These two mega-MLSs are working to provide agents friction-free access to data. And that ultimately benefits consumers. How? MARIS and NorthstarMLS are working together, using NorthstarMLS’s Common Data Platform, to make real estate markets in the Greater Midwest work better by unifying the marketplace around shared listing data. This effort removes the toll gate that currently forces [...]

Corporate Home Buyers Pose an Immediate Threat to Home Ownership

Broker Public Portal Chairman, Alon Chaver, has written an excellent overview of how Corporate Home Buyers pose an immediate threat to home ownership which is having a ripple effect across the industry.