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The real estate industry has adopted new standards for managing Multiple Listing data feeds, converting from the Real Estate Transaction Standard (RETS) to the new RESO Web API. For years the brokerage group has lobbied the National Association of REALTORS® to require that all Multiple Listing Organizations deliver data to brokers and their technology providers using Application Programming Interfaces (APIs). Today, these new data feeds are now available and they are delivering more value than brokers imagined.

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Homes.com recently put RESO Standards to the test. 

What is the real business value of RESO Data Standards?  A new Homes.com Case Study shed some serious light on the subject.  They have proven that moving to standardized data and the RESO Web API is saving them thousands of dollars in development time, allowing them to redeploy that energy to more innovative endeavors.

We hear often that “nobody” is asking to leverage RESO data standards in local MLS data feeds yet.  This exciting news is going to change that.

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This Flashback Features series unearths profiles from the past of real estate and technology leaders. A version of this story was first published in California Real Estate magazine. This profile of Gary Keller, founder of Keller Williams Realty International, is from 2004.

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Paid Newswires: Are They Worth It?

by Kevin Hawkins on March 19, 2018

PR

One of the tools in the Public Relations’ publicity toolkit to communicate for decades has been a paid newswire. PR Newswire and Business Wire early on dominated the business in the U.S. What people don’t realize is that the reason one used a paid newswire has evolved with technology and our times. 

Initially, the popularity of newswires was fueled by federal regulations that required public companies to meet specific disclosure laws. With the digitization of news and the expansion of the Internet, firms like Marketwire and PRWeb emerged (and much later, GlobeNewswire), and so did the value proposition of newswires. Technology firms became the client of these more Internet-focused firms, and the value proposition became SEO.

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It is always interesting to me when I hear about a company I have never heard of raises a pile of cash. Qualia, a real estate technology company that aims to make the closing process better for consumers just closed a series B round, led by Menlo Ventures, with participation from 8VC and Bienville Capital.

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Brand Refresh Creates Big Opportunities

by Victor Lund on March 5, 2018

I will always vividly remember riding to a meeting with a large broker in Marin County, California back in 2002ish. We were discussing the brutal competition among brokers in Marin County. At the time, Keller Williams did not have much of a presence in San Francisco or Marin. I was wondering why Keller Williams had failed to grow as they have in other markets. Moreover, Century 21 was conspicuously missing from the market altogether. Coldwell Banker was huge, along with Pacific Union. A bunch of independent brands like Frank Howard Allen and Melissa Bradley Real Estate were performing well in upper Marin. Decker Bullock held their own with the large firms in Southern Marin.

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Too often public relations activities rely on the “spray and pray” method these days. It’s just too easy.

First, there’s the availability of cheap digital news wire services to blast out a news release for a few hundred dollars or less. If you want to get some quick online news cover and links to post to social media, it’s just a few clicks away. 

Second, creating email lists of reporters and bloggers has never been more accessibility. So much so, I would venture to guess reporters are suffering from unsubscribe fatigue.

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It seems like every week we’re hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and re-positioning their brand story around their technology suite.

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A Winning Formula to Increase MLS Technology Adoption

by Marilyn Wilson on March 1, 2018

The Miami Association of REALTORS® (MIAMI) and Multiple Listing Service supports 46,000 primary subscribers and more than 4000 out of area secondary subscribers. Miami have an insatiable curiosity to identify and launch products that will help their brokers, teams, and agents be more successful.

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Upstream Fixes Many Problems, Not Just One

by Victor Lund on February 27, 2018

Upstream Logo

As a leading consulting firm, WAV Group operates deeply inside the complex technology stacks of MLSs, Brokerages, Franchises, REALTOR® Associations, and technology firms. From this experience, we recognize the pain that these groups face because of the lack of connection between the systems and applications that agents and consumers need. Upstream aims to deliver a better data management foundation for the data that brokers are entrusted for safe handling.

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Buyside Makes It Real

by Victor Lund on February 20, 2018

If you know anything about Hunt Real Estate Corporation, you know that they are a family owned and operated brokerage with high integrity and a fierce approach to competition. Since 1911 they have been a market leader in upstate New York, cities like Buffalo, Niagara Falls, Rochester, Syracuse, Albany, and the many Southern Tier communities that border Pennsylvania. They recently expanded into the Boston marketplace though a significant acquisition. We have known the Hunt family since Marlyn and I lived in Orchard Park, NY. We became friends though our interactions at The Buffalo Club and The Country Club of Buffalo. At the time, Marilyn ran marketing at Fisher-Price and I was spinning up my first start-up companies.

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It’s GAME ON for Data Standards in 2018!

by Marilyn Wilson on February 20, 2018

The smartest technology companies and most progressive MLSs are leading our industry to a new era of efficiency and profitability.  They are making it easy for start-ups to expand quickly from market to market and serve the innovation needs of brokers.  These leaders are supporting well-established companies to evolve their data platforms and opening the door for standardization in EVERY market in the country.

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WAV Group Systems Audits and Integration

by Victor Lund on February 20, 2018

We are excited to have David Gumpper on the team here at WAV Group. Since joining our firm, he has been actively supporting our brokerage, MLS, and technology clients with a wide variety of systems audits and systems integrations.

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Are Brokerages using BI Visualization Tools?

by David Gumpper on February 20, 2018

Google Data Studio and Microsoft Power BI Time of Day Lead Analysis

In talking with various people inside brokerages, I hear the same challenge time and time again. “My data is all over the place and I have no way to figure out what it means.” Driving information out of your data is Business Intelligence (BI). There are free or low-cost solutions to help analyze data in your control and derive the answers needed to make better business decisions.

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Michael Gabriel

When I interviewed Craig Newmark for California Real Estate magazine a dozen years ago, it struck me how down to earth and unassuming he was. After all, he had created one of the most pervasive and influential internet sites in the world. But Craig remained remarkably modest, humble and approachable. I called him the “Reluctant Internet Mogul.” Last year, Forbes wrote how Craig has now become the reluctant internet billionaire.

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This Flashback Features series unearths profiles from the past of real estate and technology leaders. A version of this story was first published in California Real Estate magazine. This profile of Craigslist founder Craig Newmark is from 2006.

By Kevin Hawkins

Craig Newmark, the Internet’s reluctant mogul, makes his daily visit to Café Reverie in the Cole Valley neighborhood of San Francisco. He has dog biscuits in his pockets and a ready smile for the next little child that he encounters.

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Gabriels Technology Solutions (Gabriels or GTS) has been flying under the radar for literally more than 20 years. In that time, Manhattan real estate entrepreneur Michael Gabriel built the world’s leading provider of internet technologies and services for the most prestigious Gabriels logonames in the news business: The New York Times, Boston Globe and 500 more media companies around the globe. GTS powered their real estate sections, including the creation of some of the most innovative multi-lingual web technology our industry has seen.

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On the last day of Inman Connect, Managing Director of Bain Capital Matt Harris dropped this bombshell to the digital disruptors: financing is shifting away from the challengers to the facilitators, those that offer technology serving traditional Realtors and lenders. Harris said that the money is going to “next-generation listing marketplaces that serve Realtors, that serve the industry by facilitating traditional transactions.”

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zipLogix Hires Scott Strong as CEO to Succeed Joel Singer

by Victor Lund on February 13, 2018

Founded in 1991 with a vision to help streamline the conventional real estate paperwork process, zipLogix™ has evolved under the nearly 18-year leadership of CEO Joel Singerto become the leading forms management software solution for Realtor Associations and MLSs in North America.

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Be Smarter with Google Tag Manager & Analytics

by David Gumpper on February 8, 2018

A few articles ago, we looked at why Google Tag Manager is a Brokers friend. The use case mentioned in the article tracked form conversion of a customer inquiry on a web page. Form submissions in real estate capture leads, so it is imperative to integrate forms into Google Analytics and learn as much as possible from our customers. This is one area where Google Tag Manager (GTM) and Google Analytics (GA) work beautifully together.

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