Marketing

WAV GROUP has gotten acquainted with myPlanit and it’s CEO Adrienne Meisels. Adrienne is a fantastic person who is super smart and developing a very creative application that lets agents look at a map to see the places they have gone (like listing appointments, open houses, etc) and visualize their journey on a timeline. It’s a lot more than that, but you can appreciate how this example would benefit an agent. Adrienne uses the term The Internet of You. myPlanit does the work for you by privately and securely tracking the things that you do, for you. Inman News gave myPlanit the first ever 5 star review. That is a big kudo. If you are thinking about app development, you may want to look at the functionality of myPlanit. If you are looking for an app to broaden your mobile strategy for agent retention and recruiting, you may want to look at myPlanit. Here is the release. myPlanit Receives First Ever 5-Star Product Rating from Inman myPlanit’s newly launched real estate app receives major accolades FOR IMMEDIATE RELEASE. New York, NY, (February 8, 2018): myPlanit, the patented personal data platform that delivers the Internet of You, receives the first ever 5-star product rating from Inman News. The mobile app automatically interconnects and contextualizes data scattered across calendars, contacts, places, videos and photos into a single map- and time-based user experience. Launching in February, myPlanit for Real Estate already has brokerages and other real estate companies lining up to license the app. Northwood Realty Services, and its 1,000 sales associates in Pennsylvania and Ohio, is the first brokerage to be launching the app. myPlanit’s launch strategy will focus on the top 100 brokerages in real estate, representing 45% of the total addressable U.S. real estate market, or about 500,000 real estate agents. In some progressive markets, myPlanit will also introduce its product to MLSs and real estate associations that have more than 5,000 agent subscribers. “myPlanit is a high-concept, visually-enthralling product designed around how the brain processes memories,” describes Craig Rowe, Inman’s technology columnist, who has been writing about real estate and software for 15 years. “It’s an original and practical business app wrapped in a user experience other developers should be emulating on their whiteboards. myPlanit can replace multiple software tools, which means adoption could render other products useless.” “We are honored and thrilled to be the very first recipient […]

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In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has projects underway but have not released their ambitions to the media. Remember, all franchise systems are required to have some sort of data base for tracking payments from the broker to the franchise on transactions. They all need data systems to power up their franchise software solutions. Realogy made a $220 Million investment in the acquisition of ZipRealty® to upgrade their technology. Formerly CREST, this system is now called Dash, a data management system that allows the franchise to delivery all of their software as a service systems like Zap™ (Lead Managment, CRM and Agent Website), DotLoop® (Transaction Management), etc. Each of the brands does something a little different in their software stack, but core solutions like Listhub™ and LeadRouter™ carry across them all. Remember too that Realogy is also the world’s largest brokerage, NRT®. Operating in more than 100 MLS areas, they are handling a lot of data aggregation. A lot of the features in LeadingRE Cloud are on the roadmap for Dash and Zap, but they are not available yet. LeadingRE Cloud is not a competitor to Upstream, but has some similar benefits to brokers. All of these activities are representative of brokerage and franchises collaborating to disrupt themselves. Unlike the taxi industry that got rolled by Uber and Lyft – or the travel industry that was rolled by Expedia and dozens of others – brokerage is fixing itself before any third party disrupters take over. Admittedly, brokers and franchises were already rolled by Realtor.com and Zillow Group in online search. But data strategy is open territory to get it right before the newcomers step in. LeadingRE just took the lead. How apropos. How LeadingRE Just Passed the Franchises There is a keynote of significance to the move made by LeadingRE. Today, WAV Group is unaware of any franchise […]

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Inside Real Estate Acquires Circlepix

by Victor Lund on February 1, 2018

Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion – a competitor with Commissions Inc and Boomtown. What’s different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution. Inside Real Estate invested a year of development to extend the original Kunversion platform to make it a fully enterprise broker solution. For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It’s great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and Web APIs.  WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee. What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on Social Media and other platforms as well. Inside Real Estate is integrated with around 450 of the 690 MLS markets supporting RESO certified data feeds. Their system internalizes about 85% of all listings in America. Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is lighter than LoneWolf, AccountTECH, or ProfitPower – but pickup up the full accounting ledger with Quickbooks integration. With […]

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Study Says Longer Tweets are Better

by Victor Lund on December 13, 2017

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old 140 to the new, abundant 280. A study published by SocialFlow outlines the following results from their research: Average Clicks – This is interesting. If your Twitter strategy is to get people to click though to your website – the number of characters in your post does not really matter. Their article publishing the research tells us that they evaluated 30,000 publisher tweets. I have no clue what the 94.46 means – but that is certainly not the click though rate! Suffice it to say that the click through rate does not seem to vary in relation to the longer or shorter tweets. Retweets did show a significant increase in engagement. Looks like the publishers in the study were doubling the number of retweets. This is great news for the ability to extend your messaging beyond your group of followers and reach their followers. Think “new business.” Average Likes – Who does not like to see the love from the followers you have on Twitter? The good news is that the more you say, the more your followers like you. Although not quite as significant as the enhanced performance found with retweets, the number of followers that will like your posts jumps up dramatically. To be sure – Twitter made a good decision in extending the number of characters from 140 to 280. Now your opportunity is to learn how to tweet in the extended format to improve your online effectiveness. Twitter is not for everyone, but plenty of people are into it – mostly media, marketing, and technology folks. We find this to be a particularly effective way to develop relationships with local journalists. Remind your PR folks! disclaimer – Facebook is a WAV Group client – Twitter is not. @victorlund

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I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record $48.1 million from $15.8 million in the third quarter of 2016. This represents 22% growth quarter-over-quarter, from $39.6 million in the second quarter of 2017. Gross margin grew 96% year-over-year for the same quarter to $4.81 million; $12.1 million year-to-date compared to $5.3 million for the same nine-month period in 2016.  They are not yet profitable but they are moving in the right direction.  Q3 Net loss was $7.8 million, or $(0.15) per diluted share, compared to net loss of $14.6 million, or $(0.29) per diluted share in the third quarter of 2016. Congrats to the team that is working hard there to create a strong culture, albeit a virtual one while finding new and exciting twist on the traditional real estate brokerage!  We can all be inspired by this success story!      Here’s the full story below: BELLINGHAM, WASH. — Dec. 5, 2017 — eXp Realty, LLC, the largest residential real estate brokerage by geography in North America and a subsidiary of eXp World Holdings, Inc. (OTCQB: EXPI), was named as a best place to work in Glassdoor’s 2018 Employees’ Choice Awards. The company was ranked No. 12 among all small and medium businesses on Glassdoor. The award is based solely on anonymous employee feedback via Glassdoor, where employees were asked to rate their company based on culture and values, work/life balance, senior management, compensation and benefits, and career opportunities. Currently on Glassdoor, eXp Realty has an overall 4.9 out of five stars. eXp’s Glassdoor profile reveals that culture and values, senior management, and compensation and benefits are among the top ranked characteristics among employees, with a noteworthy five out of five stars. Additional highlights on eXp Realty’s current Glassdoor profile include: 100 percent of employees approved of the CEO, Glenn Sanford. 99 percent of employees said the company has a positive business outlook. 99 percent of employees would recommend working at eXp Realty to a friend. “At eXp Realty, we work incredibly hard to maintain an innovative, transparent and collaborative culture that aligns […]

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Boyenga Team Delivers Online Excellence Through Chime

by Victor Lund on December 4, 2017

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology firms in the Silicon Valley. “You cannot grow a successful real estate team in the Silicon Valley without a constant investment in cutting edge technology,” says Eric Boyenga. The genesis of creating online engagement with consumers started for the Boyengas early in their careers with Intero Real Estate. Intero was among the first brokerages in America to deliver agent websites with full CRM, lead management, and transaction management in the early 2000s. At the time, Intero’s partner was the AgentAchieve platform that is now offered through CoreLogic. As the Boyenga Team grew and evolved, they found themselves moving further away from the technology offered by their brokerage and towards investing more in their own suite of applications. That shift, combined with the business model and team support ideology, caused the Boyenga Team to move their business to Keller Williams in 2012. Customer-Focused Technology Over the years, the Boyengas have pursued many strategies to engage consumers online; manage the relationships forever, using a variety of tools from a wide spectrum of real estate technology innovators. Although the Boyenga Team is expert at operating real estate technology solutions, they are not programmers. “We listen to our clients who share stories about their buying and selling experience,” says Eric Boyenga. “That influences the strategic direction that we pursue in delivering online excellence.” The Boyenga Team is fortunate to be able to solicit feedback from customers who have expertise in technology that overwhelms that of any real estate agent, team, or brokerage. “Our customers are the people who have reimagined how the internet operates at its core, and they have their hands on developing the amazing technology applications that shape how the world engages online,” says Boyenga. For example, when it comes to developing a strategy for listing syndication, the Boyengas learned from their […]

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NAR Mobile App

My theory about conventions is this: if you plan your schedule well, your convention will go well. If you don’t, it won’t. It’s as simple as that. With Second City, our next destination, good planning could make or break how you measure the success of your NAR experience in the Windy City. Each year before I head out to the largest annual gathering of real estate agents and brokers, an estimated 20,000+ from across our nation, I like to look for some of the golden nuggets tucked away in the schedule and on the Expo floor. I cull through the info that NAR and others send out, as well as share some of the information WAV Group has. Full disclosure: this often includes insider stuff we get from our very own clients. The goal of all this stuff is simply to make your NAR ventures more interesting, and, well, easier to plan. NAR Chicago Officially called the REALTORS® Conference & Expo, November 3rd to 6th, it’s largely held at the McCormick Place, 20 minutes on a good traffic day south of the 27 official NAR hotels that are dotted around Michigan Avenue and the Chicago River. Meetings also are sprinkled among these hotels so the logistics are going to be, well, interesting. A listing of all the official hotels with their locations and addresses are here. Bus Routes The 27 NAR official hotels are served by 7 Bus Routes, all color coded and listed online in this handy-dandy PDF here, and in the App. The buses start early and run at least every 30 minutes, and at peak times, they run every 10-15 minutes. The link on the NAR Website for the Shuttle bus frequency is here, as well as the locations at the hotel where the exact pickup/drop-off will be. NAR Smartphone App Touted as “the fastest, easiest way to navigate the Conference & Expo from your mobile device,” I would have to add it’s probably the only way to navigate the Expo from a mobile device unless Google Maps has added it. Good news is all the sessions, meeting schedules and booth numbers for the exhibitors you need to meet with or visit are in the app. One feature that can save you time is you can select the “Star” image next to the event in the top right corner and it will save it to a personalized […]

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In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell!   Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last!   How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?   What you do in the minutes after you receive a lead makes a huge difference. And when you wait to contact that lead, chances are another real estate agent is going to get to them first. So what can you train your agents to do? Your agents need an iron clad lead follow up strategy that instantly responds to leads for them, so even when they are busy… they can still keep potential clients focused on them and not another agent. On Wednesday, September 27th at 9:00am PT W+R Studios’ National Trainer, Ricardo Bueno, Marilyn Wilson from RE Technology and Realtor Ray Fernandez are holding a free, panel-style webinar “Lead Follow Up Secrets for Busy Agents.” Join me on a webinar that I’m facilitating next week! This webinar will cover simple and proven lead follow up strategies that will help even the busiest agent convert more leads into clients. You don’t want to miss this! REGISTER NOW!  

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RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and Technology companies alike. Learn about why MOVOTO, a large broker with one of the top 10 property search sites in America, believes aligning against the RESO standards is a great IDEA. Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign to be sure each of your technology companies is aware of the reasons for the change and knows exactly what they need to do to make the transition successfully. Set a deadline Be sure to set a deadline with a reasonable timeframe to allow each of your IDX providers can meet the deadline. Since many of the largest IDX providers have already made the transition in RMLS™, it should make it easier for them. Brokers Endorse RESO-compliant IDX feeds   Brokers support the idea of making IDX feeds RESO-compliant. They applaud MLSs that make this bold move.  Join forces with RMLS™ and make the move in your MLS.  It’s hard to argue that standardized real estate listing data is not good for our industry. It makes it easier for brokers to collect and distribute information from multiple MLSs on their website.   It allows technology companies to move into new markets more quickly.  It allows MLSs to collaborate in new and exciting ways. The leaders at RMLS™ in Portland, Oregon decided to take a bold step designed to help brokers and agents achieve all of the benefits of standardized information for online marketing. RMLS™, one of the pioneers in the […]

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eMerge welcomes new Director of Marketing, Melissa McHone

by Marilyn Wilson on August 1, 2017

New Orleans, LA– July 28, 2017 – eMerge (easyeMerge.com) today announced that real estate industry veteran Melissa McHone has joined the company as the new Director of Marketing. Melissa brings more than ten-years of industry experience to eMerge. She most recently served as a marketing manager for DocuSign Inc., developing and managing strategies and building relationships with the industry’s leading Franchises, Brokerages, MLSs/Associations and the NATIONAL Association of REALTORS® trade organization. Melissa also serves as a mentor for the NAR Reach Program helping to support new and upcoming companies in the real estate space with strategy ideas and GTM plans. “I wanted to take my time after DocuSign to find the next big opportunity within the real estate industry and I am confident that I have found that with eMerge,” stated Melissa. “Unlike other marketing platforms in the space, eMerge covers your business from end to end including top agent recruitment, retention of current agents, and the easy ability for agents and brokers to be more productive so they can sell more real estate. Bondilyn and Ethan Jolly have put together a world class team and I am excited to join them and use both my industry experience and marketing knowledge to further greater success with the team.” “Melissa brings a tremendous amount of energy and ideas to the eMerge team, and we’re excited to how that will translate to our brand awareness and educational outreach,” said Bondilyn Jolly, Founder & CEO. “It’s so refreshing to work with someone with such an intimate knowledge of the real estate space and how a technology such as eMerge can aid agents and brokers in lead engagement, nurturing and conversion.” Contact information for Melissa McHone: melissa@easyemerge.com About eMerge: The leading email marketing platform in the real estate space, eMerge services thousands of real estate agents, brokers and companies around the globe. Subscribers can use the platform’s do-it-yourself tools to create, schedule and analyze email campaigns and workflows or gain a helping hand with one of the proven real estate campaigns designed to help busy real estate pros stay on task and engaged with their online audience. http://easyemerge.com/blog/2017/07/emerge-welcomes-new-director-of-marketing-melissa-mchone

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Pacific Union Delivers On International Reach

by Victor Lund on May 25, 2017

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate region. 10% come from other areas within the United States. Only 5% come from international buyers. Despite the real data, sellers continue to believe the media that buyers come from China and Russia. For many brokerages, the seller’s demand for international reach is colored in though franchise or network relationships. There is good news for brokerages that are not affiliated with franchises or networks. Over the past year, Pacific Union International has been focused on reaching high net-worth individuals, increasing their reach in the U.K. by 360%, and over 500% in China. Their targeting has resulted in 900% increased traffic in India and a staggering 2190% increase in Brazil. It is a 6 figure investment, but far more effective than the delivery of international buyers from networks or franchises. Pacific Union’s traffic, leads, and transactions have grown enormously with this proactive approach. Building International Relationships In addition to international marketing, Pacific Union understands that the true success of any international effort is developing relationships with leading brokerage firms across the globe. The distinction here is that they are not building a list. The relationships that they have built for decades are sincere and personal.  Their commitment to these relationships ensures that Pacific Union clients buying abroad get the same level of service that they get at home. Moreover, Pacific Union delivers concierge service to international clients here in America in return. The countries on this map represent the nations where Pacific Union holds these personal trust relationships with foreign brokerage firms. The Pacific Union executive team travels to many of these locations each year to bond with partners, and welcomes inbound partner visits in the best possible way. Communication to Agents and Consumers Performing at this high level is nothing new for Pacific Union. They operate in the most competitive […]

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Effective Ways to Generate Seller Leads

by Victor Lund on March 24, 2017

Lead Generation

WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About the Buyers, They Will Come. Read the full study here!

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The Convergence of PR, Traditional Media and Social Media

by Kevin Hawkins on October 19, 2016

Pinboard

One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that’s making it nearly impossible to distinguish PR, from traditional media or social media. It appears that this convergence is accelerating and what that means is content today is often a bit of everything mixed together. Let me explain. Traditional media – newspapers, radio and television – once ran news only created by their own reporters or from wire services that also used only journalists. The role of public relations was to work with these journalists to “pitch” or suggest story ideas that would interest the reporters because it would be of interest to their readers or audience Today, as traditional media makes is digital transformation it is morphing into something else. The online news sites created by traditional media still features content written by journalists. But today only a portion of online news content is actually written by independent journalists. More and more executives, consultants and other experts are contributing Blogs to online news sites. While their content may appear to be independent, much of this content involves skilled public relations professionals providing guidance, if not crafting the entire piece. Most importantly, for most readers, it is nearly impossible to tell what content was written by a journalist and content created by a non-journalist. This blurring of the lines between PR and traditional media is important, because revenue models today for news sites are driven by traffic. If a blogger has a bigger following than a journalist, who’s content is more important or valuable for the media entity? Many of my journalist friends today are being forced to change as well. Most where two hats: journalist and blogger. Often they are not the same in terms of the content that is created. What they write for the paper may be one thing, and what they write online another. What has also changed because of this digital transformation is today’s professional journalist is being forced to alter their writing based on metrics. Most of the journalists I know are being held accountable to the web traffic their stories generate. Headlines are often nothing more than click-bait, which overpromise and the result is a story that underwhelms. For broadcast journalists, […]

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Online Marketing

We’ve all been the unhappy recipients of unwanted junk mail and Internet advertisements, yet online marketing has been hailed as the Holy Grail among Realtors for turning up sales leads. However, statistics show that scattershot online marketing does not necessarily translate into sales strength. By hyper-focusing outreach efforts on online portals, agents are missing valuable opportunities to not just create leads but actually increase sales. Agents can optimize their reach and revenue by remembering the roots of marketing principles and embracing an integrated plan that engages more offline strategies. To be sure, the prospect of influence through online channels is enticing, especially when the cost is little or none. Websites are reasonably economical to maintain and Google Analytics is very accessible, with the basic services offered for free. Social media channels like Facebook and Twitter also have analytics tools that seem to deliver a sense of outreach impact. Yet the fact is that only 15 percent of sales are the result of online outreach across all channels, including social media. So, what do these analytics tools really tell Realtors about the sales effectiveness of any particular online marketing strategy? It turns out, not much. While the internet provides numerous marketing channels, online analytics tools cannot account for the funnel effect of offline marketing or overall strategy performance. Google Analytics, for instance, doesn’t reflect the root cause of a potential client’s interest in an agent’s online presence, like whether a lead viewed an agent’s Facebook page or website as a result of seeing a yard sign, meeting an agent at an open house, or following up on a recommendation from a friend. Effectively, online analytics blind agents to many of the offline opportunities and leads, which account for 85 percent of all sales overall. Each online channel delivers a different set of demographics, but also leaves some out entirely. According to the Pew Research Center, while each social media site is differentially popular amongst various ethnic groups, all are skewed demographically toward the younger generations or, in Realtor-speak, potential first-time buyers. Other market segments are hardly represented at all. For instance, almost 75 percent of seniors (age 65+) do not use social media. In light of additional facts that more than half of home buyers age 50+ owned their previous home and nearly two-thirds of sales are the result of repeat business or referrals, clearly, there’s a significant lead pool that […]

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Congratulations to Annie Ives for being featured as a Power Player in Angeleno Magazine. For those of us not from Los Angeles, Angeleno Magazine is a highly respected local journal. She was touted for her leadership of TheMLS/Claw since 2002. Congratulations Annie! Read the entire article here!   https://themlsblog.com/2016/05/25/news-ceo-annie-ives-profiled-in-angeleno-magazine/

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Don’t miss this webinar moderated by WAV Group partner, Marilyn Wilson. Cloud CMA FREE Webinar! Thursday, April 14th at 10:00am PST Seats are limited so make sure you register today!     How To Use CMAs to Generate Seller Leads Join W&R Studios’ National Trainer and real estate speaker Ricardo Bueno and listing rockstar April Kass as they dive deep into everything you need to know to start generating and closing more seller leads today! ATTENDEE.GOTOWEBINAR.COM

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Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation’s fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. This win marks the fourth time Crye-Leike has achieved this distinction, including years 2014, 2011 and 2010. Additionally, LeadingRE® presented Crye-Leike the Website Quality Certification (WQC) Award for being among the best in setting the standard of website excellence in design, technology and service. Among Leading RE’s 136 certified sites, Crye-Leike.com was one of eight websites chosen in 2016 for this award of excellence. Crye-Leike has annually maintained its website quality certification since 2009 when LeadingRE established this certification program to recognize and encourage superior websites among its 500+ member firms. The awards were presented at the network’s annual awards gala in Miami Beach, Fla. which attracted nearly 2,500 real estate professionals from 25 countries. Chief Executive Officer Harold Crye and Chief Information & Strategy Officer Gurtej Sodhi accepted the awards on behalf of the company’s Information Technology Division. Winners were selected by a panel of independent judges who conducted a thorough comparison of 500-plus real estate companies globally in the LeadingRE network, rating and ranking these websites against a long list of performance metrics. Every 12 minutes, the Information Technology Division of Crye-leike updates over 400,000 property listings on Crye-Leike.com to ensure the most accurate information, noted Sodhi. Crye- Leike.com pulls its real estate data from numerous member Multiple Listing Service agencies in nine states where Crye-Leike has a market presence. “With our web site generating over 12,000 visitors per day and 30 million hits per month, you will not find any other local real estate company to come close to Crye-Leike’s internet activity,” said Sodhi who is a two-time award recipient of the Nashville Business Journal’s 2014 & 2015 Chief Information Officer Award in its Large Private Companies (501+ employees) category. “Earning recognition among this elite LeadingRE group is a considerable achievement […]

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Using Market Data to Drive Media Coverage

by Steve Cook on March 22, 2016

real estate data drive news

Are you getting published in your local media? Is your firm shaping the way opinion leaders and real estate consumers view critical issues in your housing market Associations, MLSs, and brokerages have access to the best local data ever available on trends in their local markets. Sales, prices, inventories, time on market—every day real estate professionals interpret these and other data to win the confidence of their customers and clients. You have a significant opportunity to turn market data into news that attracts business and establishes credibility. National data services like RealtyTrac and CoreLogic as well as sites like Realtor.com, Zillow and Redfin have perfected the practice of building awareness by creating news from their data. As a result, it is easier for consumers to track the non-existent “national” real estate market than their local marketplace. They are hungry for a better understanding of current trends where they live. Market trends aren’t always positive. Lower sales, falling prices, distress sales and tight inventories are part of the real estate business, but they can also generate negative coverage. If you are a credible source and on top of the market, you can mitigate potentially damaging data by putting it into perspective. Remember, the market is always working to someone’s advantage. Lower prices advantage buyers and first time home buyers. Distressed sales create opportunities for property management and investors. Tight inventories drive consumers to sign up with brokers for new listing notifications. Great communications programs highlight the good in everything. Your communications staff or PR firm can help you create news from local market trends, or you can turn to WAV Group Communications to create an effective communications program for your market. Below is an example of how we might handle one of the hottest stories in real estate—chronically low inventories: February Housing Market is Shaping up to be the Sellers’ Market of a Decade February home sales were stronger than normal as demand continued to reduce the average time that houses are selling in Ourtown, according to the latest data available to XYZ Realty. Lower inventories of homes for sale could reflect a national pattern that is creating unusual opportunities for sellers as the spring buying season opens. Sales rose 2 percent from January and now are running 5 percent higher than they were a year ago. New listings also increased 6 percent, but total homes for sale are still below […]

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Three Drivers of Economic Growth

by Victor Lund on February 22, 2016

Sometimes, business owners fail to understand or focus on the basic elements of growing a business. As a consulting firm, we have a distance from the business that allows us to see things that business operators often miss. The funny thing is that we miss them in our own business. I remember talking to my Uncle Albert about this as a kid. He owned a house painting business that was very successful. It afforded him the opportunity to live on Plain Street in Historic Lewiston, NY. It is a charming street of grand, three-story homes with pillared center entrances. Because it is located in the historic district of town, each home was painted white. The only whimsy was the color of the trim. Most homes along the street choose the stately color of black for the trim. My uncle painted every home on the block except his own. Economic growth in your business is driven by the same three factors that drive the economic growth of our nation. Regardless of your enterprise, this does not change. Capital, Labor, and Productivity are the three primary economic drivers of growth. Capital Strategically, capital is a hard one to manage. Our government runs at a capital deficit of somewhere over $18 trillion dollars. The United Kingdom has about $2.2 trillion in debt. Zillow has $520 million in cash and $230 million in debt with a negative profit margin of 23%. My businesses have zero debt. I must be doing something wrong. Right? Do MLSs or Associations of REALTORS® carry debt? Probably not. Or if they do, it’s on a building where they have a favorable debt to equity ratio. Do brokerages carry debt? Some do, others don’t. Interest rates in America are at their historic lows. Using leverage, businesses have a rare economic opportunity to grow tremendously. Having a good capital strategy will allow you to fuel growth in your business. Labor Labor is pretty tricky. The best strategic philosophy on labor is to hire slow and fire fast. But labor is a key to successfully driving growth. If you labor pool has people operating above capacity, you are stifling your growth. If you want to grow 20%, you need to have the people in place ahead of the growth, not after the growth. I see this happen with technology companies over and over and over again. They invest in building a product, […]

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Be a Part of the Change!

by Jenna Woodruff on February 18, 2016

WAV Group is a part of strategic plans very often for some of the largest MLSs and Associations in our industry. When conducting strategic plans we hear from brokers and board members that their organization is out of touch with today’s reality. So how do you get your board in touch? You can pay thousands of dollars for several of your board members to attend industry events. Many of these events can be very valuable for the content that is presented, the networking, and peer-to-peer learning. The CMLS conference and the AEI conference are two great opportunities for MLSs and Associations to get in touch. WAV Group offers another method for staying in touch with trends and learning from progressive MLSs and Associations around North America. We call it the WAVes of Change™ Series. This exciting online program allows every one of your Board members and department heads to keep in touch on the ever-changing trends in our business. This quarterly live webinar includes exclusive, early looks at WAV Group research as well as the ability to learn from industry experts about technology trends, consumer insights and broker and agent issues. We discuss the key threats and opportunities that face our industry today, helping everyone to find new ways to improve the relevance of their organization and ensure its long-term viability. The WAVes of Change™ series also encourages participating organizations to share their best practices and breakthrough programs, enabling all of us to learn from the best! With our the inaugural first year of  the series a great success, we invite you to join us for the 2016 WAVes of Change™ Series – Kicking off March 24th! If you would like to learn more about this exciting program, email Jenna@wavgroup.com or Gaea@wavgroup.com to set up a meeting, today.  

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