NAR

It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real estate tech or proptech can you make that claim?  Where does a real estate related tech firm dominates a category so profoundly? Tech Helpline is currently available to nearly half the Realtors in North America – more than 600,000 in the U.S. and Canada. You can meet some of its staff in person at NAR Midyear, Booth 818. But take a look at the maps below to get a perspective on its massive physical reach.   So why has this story not been told more broadly? Is the story not sexy enough? Tech Helpline has flown mostly under the radar perhaps because the media sees it as too boring. They keep doing the same thing again and again. The same way. While they are doing it better, it’s not because they are improving their technology as much as they are increasing the skills of their people. How do you write about that? It’s easy to write about a tech product that adds an Artificial Intelligence feature as a cutting-edge improvement. That’s sexy. But how do you make the fact that Tech Helpline’s team, including its staff of professional tech analysts, with almost 300 years of combined IT experience, helps agents fix printers that won’t print contracts, smartphones that won’t text clients, and laptops that crashed and won’t start up? That’s pretty boring, right? Counter-argument: Tech Helpline is super-model sexy if you think of it from an agent’s or broker’s point-of-view. A shiny object doesn’t make their car payment or pay down their mortgage. Tech Helpline saves their bacon. Keeps them producing, gets them back to doing what they do best: making sales, closing transactions. Tech Helpline is a godsend for so many agents who are about to close a contract or run to a closing, but a piece of their tech fails. If agents didn’t have Tech Helpline to reach out to and save the day, they would be stuck and so would some of their transactions. Customer service ratings […]

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NAR Gets Serious About RESO Compliance

by Marilyn Wilson on February 2, 2018

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting RESO feeds and their MLS says it is not available. Worse yet, some MLS don’t even know what the broker or their tech company is TALKING about when they ask for a RESO certified feed.  This proactive step in policy enforcement will go a LONG way to help fix this problem. We are so excited to see NAR get serious about compliance with NAR policies. By putting more teeth into policy compliance, NAR is helping brokers to leverage technology in new and exciting ways to differentiate their business, compete more effectively and most importantly, remain vital for the long haul by better serving the needs of their clients. For all MLSs who are RESO compliant, there are better ways for you to promote availability of RESO Standards too.  RESO has created a FREE marketing toolkit with videos, articles and logos you can use to make it easier to help your brokers take full advantage of your RESO compliance. Now that NAR is getting serious about RESO compliance, it’s time to turn its attention to IDX rules compliance.   We have worked tirelessly side by side with Leading Real Estate Companies of the World and the Realty Alliance to update IDX rules to make them broker-friendly including options to offer Pendings and Solds, co-mingling data from multiple MLSs, requiring approval of IDX feeds more quickly, and a myriad of other proactive changes that have helped IDX feeds work harder for brokers.  Many MLSs are in full compliance with all of these new required policies and they are making it easier for their brokers to compete more aggressively for consumer attention and engagement.  Just like RESO compliance, however, there are MANY MLSs that have ignored the new required policy changes and simply say NO when one of their brokers calls to ask for […]

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