All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
Why Large Firms are Growing While Small Firms Face Uncertain Futures– 5 Strategies for Success
Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.
In a COVID-19 Environment, We All Need New Strategic Plans
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
Communications Planning & Preparation Best Practices
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
An Awkward Moment for Stale Drip Marketing
Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.
Divergent Perspectives by America’s Real Estate Leaders
This year, we see the tale of two beliefs - a group that believes that real estate is poised for growth - and a group that believes that our strong US Economy has a higher risk of downside despite 2019 jumping out to a great start.
Color of the Year 2020
The color of the year was recently announced: it is Classic Blue. More precisely, it is Pantone 19-4052 Classic Blue, “a solid and dependable hue we can always rely on,” described by Pantone in its annual announcement.
WAV GROUP Managing Partners, Clients Prevail in RISMedia’s Top 2020 Newsmakers & Swanepoel Power 200
The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia’s 2020 Real Estate Newsmakers and Swanepoel’s Power 200 rankings.
‘Tis the Season for APPreciation
WAV Group built their mobile app to demonstrate a communication strategy that we believe will be vital for Franchises, MLSs, Brokers, and Realtor® Associations in 2020.
6 Ways for Female Real Estate Technology Entrepreneurs to Become the Next Bill Gates
As someone who has started and led venture-backed companies I know how hard it is to raise money, even if you have a dream team focused on bringing your idea to life. While challenges still exist, there is encouraging news-- so, what are the best ways to get through the Venture Capital crisis facing women today?
Is your MLS prepared for what it takes to survive and thrive? Find out the biggest threats for the future
Here’s what can happen when organizations fall out of touch: decisions seem difficult or controversial, causing delays for the organization and leaving it to fall behind or lose their competitive advantage.
5 Ways to Attract Movers and Shakers
Many of us are familiar with the challenge of attracting the most productive and progressive leaders to our boards.