ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE

May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and [...]

CoreLogic Hires John Chipman

WAV Group are pleased to announced that John Chipman has joined the CoreLogic Team. Read the full press release from CoreLogic below. It is my pleasure to announce that John Chipman has joined CoreLogic® as a strategic account executive with a focus on real estate brokerage. John has been working with real estate brokerages dating back to his start with Homestore in 1999. Over the years he has become an expert at understanding the operational need of brokers in areas of online marketing, digital marketing, websites, CRM, and big data. John will be responsible for CoreLogic large broker and franchise [...]

5 Steps to an Impactful and Effective Strategic Plan

by MARILYN WILSON on APRIL 28, 2017 We’ve all been involved in those strategic planning sessions where you get locked in a room, hold hands, sing Kumbaya, feel really excited for about 3 days and then everyone goes back to doing everything the same old way they did before the session. They are a total waste of time. I call those sessions “Forced Family Fun”. They give strategic planning a bad name. Let’s talk about a way to make the time and effort put into a strategic plan that will actually MAKE A DIFFERENCE for your organization. I’ve been facilitating [...]

SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

Effective Ways to Generate Seller Leads

WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About [...]

By |2018-05-03T21:22:54-07:00March 24th, 2017|Our Company, Sales Advisory, Strategic Planning|1 Comment

The Power of Sharing

Today, many leading news sites and blogs welcome by-lined posts and articles from respected professionals willing to share valuable knowledge and insights with their readers.  Good, free content helps boost their SEO, readership, and prestige. For companies who sell to brokers, agents, lenders, and consumers, the explosion of real estate blogs locally as well as nationally creates unprecedented opportunities to build brands, advance careers and position products and services.  The only cost involved might be the time of a professional writer experienced in the residential real estate to turn concepts into great copy. The publishers who operate these sites make [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Marketing, Strategic Planning|0 Comments

Strategic Planning – More Critical Than Ever Now!

Never before has our industry been moving more quickly.  Industry initiatives like UpstreamRE, Broker Public Portal and AMP are coming are way.  Consumers are looking for more and more transparency. Agents must learn how to use technologies effectively if they are going to survive working with Millenials. What is YOUR organization doing to adapt and adjust to the fundamental changes that are upon us? WAV Group conducts strategic planning sessions regularly for MLSs, Associations, Brokerages and Technology companies. There are five fundamental questions that every organization needs to ask itself today. What’s our organization’s TRUE value?  If your organization was [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Strategic Planning|0 Comments

Annual Strategy Planning and Management Retreat

There is a curious coincidence about the relationship between strategic planning and success. Large, successful companies always have strategic plans and management retreats to celebrate accomplishments and recognize opportunities for success. Interestingly enough, start ups do the same thing. Where is the middle ground? For whatever reason, companies that are in the middle of the pack typically do not have plans. Or, the plan they do have is stale – the product of a moment in time when the leadership or board of directors insisted to cobble something together which, in turn, was saved in a remote desktop folder or [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Product Management, Strategic Planning|0 Comments

Gurtej Sodhi Promoted

Two years into being assigned the role of the Chief Strategist in addition to being Crye-Leike’s Chief Information Officer, Gurtej Sodhi has been promoted to the position of Chief Information & Operations Officer for the Crye-Leike Group of Companies. In his new role, Sodhi is chartered with the responsibility of ensuring that all the business units utilize the best systems and processes to operate in the most effective and productive manner. He reports directly to the Chief Executive Officer & Chairman Harold Crye, Technology, systems, and processes are all becoming critical to achieving maximum efficiency, noted Crye. “Gurtej has successfully [...]

By |2018-05-03T21:23:06-07:00August 30th, 2016|Press Releases, Strategic Planning|0 Comments

Understanding the 4 “L’s” of Strategic PR

We’re often asked at the WAV Group, “What makes your PR services different?” It’s a great question, as frankly most public relations firms don’t specialize solely in real estate and real estate technology PR. Moreover, many PR firms today provide an unbalanced focus on social media and largely ignore regularly engaging, directly, with traditional media. At WAV Group Communications, we think the better approach is Strategic PR, and it’s our great differentiator. To understand what makes Strategic PR plans and execution different, let’s take a look at the 4 “L’s” that explain the differences between what we do and what [...]

By |2018-05-03T21:23:10-07:00August 16th, 2016|Strategic Planning|0 Comments

MRED Takes Bold Step to Elect Outside Director

We are so excited to see how MLSs are starting to cross-pollinate talent across markets. Congrats to MRED in Chicago for electing Art Carter, CEO of the California Regional Multiple Listing Service, the nation’s largest MLS to their Board of Directors. We, at WAV Group often promote the idea of inviting diverse talent and perspectives to sit on MLS Boards. Boards in most industries elect participants with diverse backgrounds in finance, marketing, product development and management. MLSs generally only invite agents and brokers from their local region to participate. A move to elect a strategic manager from outside of the [...]

Is Real Estate Still in a Slump?

After the crash in the housing market, real estate was hit by the worst recession in our nation’s history. Frankly, brokers took a beating and operated at a loss for a number of years. Since the low point, things have been steadily been improving. There was a lot of speculation that the foreclosure volume in the hardest hit markets were clogging up the supply side. As we turned the corner, these distressed properties were slowly released into the marketplace and they are mostly absorbed. There was a two to three year heyday for brokers and agents who specialized in REO [...]