Technology Evaluation

Are Brokerages using BI Visualization Tools?

by David Gumpper on February 20, 2018

Google Data Studio and Microsoft Power BI Time of Day Lead Analysis

In talking with various people inside brokerages, I hear the same challenge time and time again. “My data is all over the place and I have no way to figure out what it means.” Driving information out of your data is Business Intelligence (BI). There are free or low-cost solutions to help analyze data in your control and derive the answers needed to make better business decisions.

{ 1 comment }

WAV GROUP has gotten acquainted with myPlanit and it’s CEO Adrienne Meisels. Adrienne is a fantastic person who is super smart and developing a very creative application that lets agents look at a map to see the places they have gone (like listing appointments, open houses, etc) and visualize their journey on a timeline. It’s a lot more than that, but you can appreciate how this example would benefit an agent. Adrienne uses the term The Internet of You. myPlanit does the work for you by privately and securely tracking the things that you do, for you. Inman News gave myPlanit the first ever 5 star review. That is a big kudo. If you are thinking about app development, you may want to look at the functionality of myPlanit. If you are looking for an app to broaden your mobile strategy for agent retention and recruiting, you may want to look at myPlanit. Here is the release. myPlanit Receives First Ever 5-Star Product Rating from Inman myPlanit’s newly launched real estate app receives major accolades FOR IMMEDIATE RELEASE. New York, NY, (February 8, 2018): myPlanit, the patented personal data platform that delivers the Internet of You, receives the first ever 5-star product rating from Inman News. The mobile app automatically interconnects and contextualizes data scattered across calendars, contacts, places, videos and photos into a single map- and time-based user experience. Launching in February, myPlanit for Real Estate already has brokerages and other real estate companies lining up to license the app. Northwood Realty Services, and its 1,000 sales associates in Pennsylvania and Ohio, is the first brokerage to be launching the app. myPlanit’s launch strategy will focus on the top 100 brokerages in real estate, representing 45% of the total addressable U.S. real estate market, or about 500,000 real estate agents. In some progressive markets, myPlanit will also introduce its product to MLSs and real estate associations that have more than 5,000 agent subscribers. “myPlanit is a high-concept, visually-enthralling product designed around how the brain processes memories,” describes Craig Rowe, Inman’s technology columnist, who has been writing about real estate and software for 15 years. “It’s an original and practical business app wrapped in a user experience other developers should be emulating on their whiteboards. myPlanit can replace multiple software tools, which means adoption could render other products useless.” “We are honored and thrilled to be the very first recipient […]

{ 0 comments }

In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has projects underway but have not released their ambitions to the media. Remember, all franchise systems are required to have some sort of data base for tracking payments from the broker to the franchise on transactions. They all need data systems to power up their franchise software solutions. Realogy made a $220 Million investment in the acquisition of ZipRealty® to upgrade their technology. Formerly CREST, this system is now called Dash, a data management system that allows the franchise to delivery all of their software as a service systems like Zap™ (Lead Managment, CRM and Agent Website), DotLoop® (Transaction Management), etc. Each of the brands does something a little different in their software stack, but core solutions like Listhub™ and LeadRouter™ carry across them all. Remember too that Realogy is also the world’s largest brokerage, NRT®. Operating in more than 100 MLS areas, they are handling a lot of data aggregation. A lot of the features in LeadingRE Cloud are on the roadmap for Dash and Zap, but they are not available yet. LeadingRE Cloud is not a competitor to Upstream, but has some similar benefits to brokers. All of these activities are representative of brokerage and franchises collaborating to disrupt themselves. Unlike the taxi industry that got rolled by Uber and Lyft – or the travel industry that was rolled by Expedia and dozens of others – brokerage is fixing itself before any third party disrupters take over. Admittedly, brokers and franchises were already rolled by Realtor.com and Zillow Group in online search. But data strategy is open territory to get it right before the newcomers step in. LeadingRE just took the lead. How apropos. How LeadingRE Just Passed the Franchises There is a keynote of significance to the move made by LeadingRE. Today, WAV Group is unaware of any franchise […]

{ 0 comments }

Inside Real Estate Acquires Circlepix

by Victor Lund on February 1, 2018

Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion – a competitor with Commissions Inc and Boomtown. What’s different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution. Inside Real Estate invested a year of development to extend the original Kunversion platform to make it a fully enterprise broker solution. For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It’s great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and Web APIs.  WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee. What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on Social Media and other platforms as well. Inside Real Estate is integrated with around 450 of the 690 MLS markets supporting RESO certified data feeds. Their system internalizes about 85% of all listings in America. Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is lighter than LoneWolf, AccountTECH, or ProfitPower – but pickup up the full accounting ledger with Quickbooks integration. With […]

{ 0 comments }

IRES and Pikes Peak Launch Data Share Using RPR View™

by Victor Lund on December 19, 2017

IRES

Realtors Property Resource® (RPR) offers a feature called RPR View™ which is now the largest MLS data share in the U.S.  Since its initial Residential Platform launch in 2010, MLSs licensing their information to RPR have a choice to display their active and sold records “only to their subscribers,” or to a wider audience like “statewide,” or “all REALTORS® nationwide.” MLSs can also selectively opt into sharing with specific markets. All 1.2 million REALTORS® have access to RPR and over 700,000 REALTORS® have accounts.  RPR also has over 665 licenses with MLSs and Associations, with the majority having a policy within RPR where they will “share their data with everyone who shares with them.” What IRES and Pikes Peak are doing with RPR View is more than just “turning on” listings. They are adding fields of information that are not typically shared with RPR, a feature specific to RPR View. These are fields that are fundamental to enabling transactions. Members of each market will have the ability to “view” the Confidential fields including offer of compensation, showing instructions, agent remarks, etc. The basic RPR sharing provides listing information to REALTORS® out of area, but the Data Share with RPR View goes further. A group of MLSs in Minnesota do this as well. Another key difference in this level of data sharing is that each MLS is also licensing their sold records to RPR for display between the two MLSs. As you should all know, Realtors Property Resource, including RPR View with these data sharing features is an exclusive member benefit of the National Association of REALTORS®. WAV Group likes to refer to this data share as data sharing lite – all of the great taste of a full data share, but less filling. RPR view is free to the MLS and the Realtor®, but does not involve managing reciprocal links, managing data feeds, etc. A full data share would include lock box integration, forms reciprocity, IDX/Vow integration, rules integration, etc. Full bodied data shares would come with a price tag of $1 to $6 per member per month and take upwards of a year to launch. Depending on your circumstances, RPR View may be appropriate to meet the needs of some of your MLS subscribers with little or no overhead to operate. Contact Kristen Carr for more information. If you do not have her phone numbers and email address – […]

{ 1 comment }

Boyenga Team Delivers Online Excellence Through Chime

by Victor Lund on December 4, 2017

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology firms in the Silicon Valley. “You cannot grow a successful real estate team in the Silicon Valley without a constant investment in cutting edge technology,” says Eric Boyenga. The genesis of creating online engagement with consumers started for the Boyengas early in their careers with Intero Real Estate. Intero was among the first brokerages in America to deliver agent websites with full CRM, lead management, and transaction management in the early 2000s. At the time, Intero’s partner was the AgentAchieve platform that is now offered through CoreLogic. As the Boyenga Team grew and evolved, they found themselves moving further away from the technology offered by their brokerage and towards investing more in their own suite of applications. That shift, combined with the business model and team support ideology, caused the Boyenga Team to move their business to Keller Williams in 2012. Customer-Focused Technology Over the years, the Boyengas have pursued many strategies to engage consumers online; manage the relationships forever, using a variety of tools from a wide spectrum of real estate technology innovators. Although the Boyenga Team is expert at operating real estate technology solutions, they are not programmers. “We listen to our clients who share stories about their buying and selling experience,” says Eric Boyenga. “That influences the strategic direction that we pursue in delivering online excellence.” The Boyenga Team is fortunate to be able to solicit feedback from customers who have expertise in technology that overwhelms that of any real estate agent, team, or brokerage. “Our customers are the people who have reimagined how the internet operates at its core, and they have their hands on developing the amazing technology applications that shape how the world engages online,” says Boyenga. For example, when it comes to developing a strategy for listing syndication, the Boyengas learned from their […]

{ 0 comments }

Can You Get Protection Against Cyber Fraud?

by Marilyn Wilson on November 6, 2017

Why Cyber Insurance? With the costs associated with running a business continuing to escalate, additional expenses are hard to justify. Cyber insurance is one of those costs most businesses will gamble on and decide to throw the dice to remove it from the expense sheet. A PWC white paper says that cyber insurance premiums will reach $7.5 billion dollars by 2020. It further says that “cyber-crime costs the global economy more the $400 billion dollars a year”. This is big money and it will only continue to intensify over time. When evaluating the risk associated with systems being compromised by brute force and phishing attacks, cyber insurance can mitigate cost exposure for a business. Remember, it is no longer if, but when your system will be compromised. The cyber thieves have found a nice ‘honey hole’ to phish, in real estate and title companies. They will continue to phish because it has been a very lucrative endeavor. To gain understanding of what happens when there has been one incident of a compromised system by a phishing campaign, read on! The costs for a breached account can spiral quickly. The first expense is to perform a computer forensic analysis. Computer forensic analysis determines how the cyber thieves initially gained access, how far into the system they gained access to, and how broadly and deeply the exposure is of the compromised system. One computer has a potential cost exposure of between $10-$20k. Let’s assume the computer and the compromised account had Personal Identifiable Information (PII) available for access. Evidence of breached PII requires that the account and computer be scanned to determine the breadth of information that could be accessed. It doesn’t even matter if the cyber thieves didn’t access the PII. It is assumed that since they gained system access, they did obtain PII. Add another $20-$30k. If the PII in the compromised system is in a PDF file as a rasterized image, the forensic company has to manually read the file and record the contact of the PII. Why? There are legal and regulatory actions necessary, requiring companies to notify anyone who’s PII has been compromised stating that their personal information may have been accessed by unauthorized personnel. How many documents are in PDF format in your company? Add another $25-35k. Attorneys are needed throughout the entire process to assist in documenting the procedures to identify PII and guide companies […]

{ 0 comments }

In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell!   Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last!   How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?   What you do in the minutes after you receive a lead makes a huge difference. And when you wait to contact that lead, chances are another real estate agent is going to get to them first. So what can you train your agents to do? Your agents need an iron clad lead follow up strategy that instantly responds to leads for them, so even when they are busy… they can still keep potential clients focused on them and not another agent. On Wednesday, September 27th at 9:00am PT W+R Studios’ National Trainer, Ricardo Bueno, Marilyn Wilson from RE Technology and Realtor Ray Fernandez are holding a free, panel-style webinar “Lead Follow Up Secrets for Busy Agents.” Join me on a webinar that I’m facilitating next week! This webinar will cover simple and proven lead follow up strategies that will help even the busiest agent convert more leads into clients. You don’t want to miss this! REGISTER NOW!  

{ 0 comments }

RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and Technology companies alike. Learn about why MOVOTO, a large broker with one of the top 10 property search sites in America, believes aligning against the RESO standards is a great IDEA. Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign to be sure each of your technology companies is aware of the reasons for the change and knows exactly what they need to do to make the transition successfully. Set a deadline Be sure to set a deadline with a reasonable timeframe to allow each of your IDX providers can meet the deadline. Since many of the largest IDX providers have already made the transition in RMLS™, it should make it easier for them. Brokers Endorse RESO-compliant IDX feeds   Brokers support the idea of making IDX feeds RESO-compliant. They applaud MLSs that make this bold move.  Join forces with RMLS™ and make the move in your MLS.  It’s hard to argue that standardized real estate listing data is not good for our industry. It makes it easier for brokers to collect and distribute information from multiple MLSs on their website.   It allows technology companies to move into new markets more quickly.  It allows MLSs to collaborate in new and exciting ways. The leaders at RMLS™ in Portland, Oregon decided to take a bold step designed to help brokers and agents achieve all of the benefits of standardized information for online marketing. RMLS™, one of the pioneers in the […]

{ 0 comments }

Google Local Guides Are Great For Real Estate

by Victor Lund on June 13, 2017

Google Local Guides

If you remember the rage about FourSquare years ago, its coming back again. But this time, Google is leading the way to create local experts and Google Maps is the platform. So set up your account on Google Local Guides and get going! If you participate a lot, (hit 50 reviews), you will be highlighted as a top reviewer on Google Maps for Apple’s iOS and Android. Why? Well, that is only something that you can answer. Like so many other social media strategies, it needs to be something that you enjoy doing. Also, consider this – Google Maps is the most popular mobile maps product on the planet – you and your brand will show up when people are using the map. Here is something kinda funny too. A lot of broker websites use the Google Map API to map properties. Imagine if consumers on your competitor’s website saw your name next to popular area hotspots surrounding listings. Funny right? (PS. If you are worried about this happening on your website – talk to your website vendor – they may need to upgrade you to premium maps). With Local Guides, you get points for validating things like writing reviews, validating that a business is still in business, validating their hours of operation, taking photos, adding new places, etc. If you do a really good job, you get badges and can become something like the Mayor of your community. Curate Neighborhood Experiences Local Guides have another feature that allows you to create lists. These can be a very cool way to give a new home owner the lay of the land around their home. Here’s how. Create A Neighborhood Map Open the Google Maps App. Tap Menu – Your Place – Saved In the bottom right tap Add + Enter the name and description of your Neighborhood Tap Save Adding Places to the Neighborhood Open the Google Maps App Search for a place or tap it on the map At the bottom, tap the place’s name or address Tap Save Chose a list. To create a new list, tap New List + Share List Open the Google Maps App Tap Menu – Your Places – Saved Next to the list you want to share, tap More – Choose Option Hide/Show on your map Share List When you share the list with a client, they will be able to add it […]

{ 1 comment }

Fixing Real Estate with People and 2.0 Technology

by Kevin Hawkins on May 10, 2017

Zavvie Logo

In Colorado there’s a modern brokerage called 8z Real Estate that has become known for its collaborative work environment and home to top producing teams that support one another. And despite all the competition – after all it is in RE/MAX’s backyard – it’s become a dominate player on Colorado’s Front Range. Most recently, 8z Rea Estate garnered the attention of The Denver Post, which selected Boulder-based 8z Real Estate as the “Top Workplace” of 2017 for midsize companies in Colorado. And 8z and its founder Lane Hornung were also recently profiled in a Colorado Business Magazine story “8z Real Estate: Purpose, alignment and trust.” But the most interesting part of the 8z Real Estate story is its spinoff, a sister company, called zavvie.  The hot Colorado start-up was created based on the technology developed for 8z Real Estate agents, and it was recently feature in both the Denver Business Journal – “Boulder entrepreneur launches social media site for real estate agents” – and Boulder’s Daily Camera story “’Real estate 2.0′: Boulder’s 8z spins off technology into new company zavvie.” Together, these firms share the same DNA, as both of its principals – Hornung and Stefan Peterson – are the chief architects of the business strategies for both firms, fusing decades of both real estate and technology experience into building these next generation real estate businesses. Right now both companies are only operating in Colorado, but the results of both these firms are impressive, and worth watching. The Denver Post “Top Workplaces” Honor 8z Real Estate took top honors from a survey of more than 48,000 Colorado workers. The Boulder-based brokerage landed at the top of The Denver Post 2017 list of Midsize Workplaces for companies based in Colorado. 8z topped established national brand names based in Colorado including Safelite Autoglass, New York Life, and First American Title, as well as every real estate brokerage firm in Colorado. Midsize workplaces surveyed included companies with 150 to 499 people. The Post list of all “Top Workplaces” includes other household names such as USAA, Edward Jones, T-Mobile, Charles Schwab, and many others. “Being named as the ‘best of the best’ by the most independent and respected media institution in Colorado is the highest honor,” said Hornung, 8z Real Estate founder and co-founder of zavvie. “But more importantly, knowing this list is created based on the ratings provided by our own agents, that’s […]

{ 0 comments }

RESO Honors its Outstanding Volunteers

by Kevin Hawkins on May 8, 2017

RESO logo

Real Estate Standards Organization, or RESO, recently showed how massive volunteerism is in real estate. It often goes unnoticed, under the radar. But at its sold-out Spring Summit in Austin, Jeremy Crawford, CEO of RESO, took to the stage and invested time to honor more than two-dozen people in our industry. Jeremy recognized each of them for their outstanding personal contributions with a 2017 Spring Tech Summit Award. What’s amazing to think about is that collectively, these individuals contributed literally thousands of annual volunteer hours to RESO. They spent time volunteering for the seven RESO Workgroups – and one key committee – all of which drive RESO’s vision to streamline the real estate industry. Among those honored include RESO’s 2016 officers: Art Carter, CRMLS, 2016 Chair: Recognized for outstanding leadership and dedication Rob Overman, Robotik Software, 2016 Vice Chair: Recognized for outstanding leadership and dedication Richard Renton, Triad MLS, 2016 Treasurer: Recognized for outstanding dedication and service Rebecca Jensen, MRED, 2016 Secretary: Recognized for outstanding dedication and service Also recognized were the chairs of the seven RESO Workgroups and the RESO Technical Committee, including: Rob Larson, CRMLS: Recognized in appreciation for outstanding service as the 2016 RESO Data Dictionary Workgroup Chair Paul Stusiak, Falcon Technologies: Recognized in appreciation for outstanding service as the 2016 RESO RETS 1x Workgroup Chair. Mark Bessett, CRMLS: Recognized in appreciation for outstanding service as the 2016 RESO PUID Workgroup Chair Greg Moore, RMLS: Recognized in appreciation for outstanding service as the 2016 RESO R&D Workgroup Chair Chris Lambrou, MetroMLS: Recognized in appreciation for outstanding service as the 2016 RESO Internet Tracking Workgroup Chair Scott Petronis, eXp Realty: Recognized in appreciation for outstanding service as the 2016 RESO Transport Workgroup Chair Rick Trevino, Metrolist: Recognized in appreciation for outstanding service as the 2016 RESO Payloads Chair Chad Curry, CRTLabs at the National Association of REALTORS®: Recognized in appreciation for outstanding service as the 2016 RESO Technical Committee Chair Jeremy had this to say in a news release issued today: “Each of these leaders selflessly volunteered their time, talent and energy all to promote a common RESO goal. The support of their companies has been simply incredible as has this massive volunteer support, which is helping to drive efficiency throughout the real estate industry.” Finally, Jeremy also recognized 17 individual RESO members, whose contributions went “above and beyond” throughout 2016 he said, including: Keith Schreifels, Black Knight Financial Services: Recognized for outstanding personal contributions […]

{ 0 comments }

SEO Or Search Marketing For Brokers

by Victor Lund on March 28, 2017

SEO logo

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their Google Analytics. Google Analytics can only tell you what is happening on your site. Nielson, ComScore, and Hitwise give you a vision into the size of the online audience in your Demographic Market Area or DMA. They provide you with competitive matrix against your category competitors. These competitive sites include your brokerage competitors, national sites, and MLS consumer sites. They give you a look at the whole picture, not just your website stats. When you understand the total size of your consumer audience, you can review your share of consumer audience. You can understand your demographic audience vs. competitor sites. Armed with this information and the proper web development tools, you can develop your web strategy to be very focused and very targeted in your local audience. You can map your progress against competitors, and make sure that your strategy is working. To create your success, you will need a combination of SEO strategy, content strategy, social media strategy and search Marketing. Mostfirms fail by not having a good balance between these. It is very easy to be boring online, and the minute you are too promotional, you become spammy.  The last thing you want is for your real estate brand to be viewed by the consumer in the category of a belly-fat ad. Veteran online marketers, Prem Luthra and April Elgas are launching a new media network in partnership with This Old House. It offers super compelling content that can compliment a broker’s own content development. Brokers are doing well if they create one well-produced video per month (a.k.a – not something shot on a cell phone – a real, well edited video that you have invested $5k into). But firms should be pushing out a post every day on social media. This Old House has a huge repository […]

{ 0 comments }

Tech Firms Should Sell Solutions, not Software

by Victor Lund on February 15, 2017

For years, WAV Group has noticed that too many technology firms market and communicate to their customers in the wrong way. They spend all of their time in front of customers showing how their software works. It’s wrong. The only time that customers want to spend time looking at how your software works is when they are looking to replace an existing software system. Even then, the primary reasoning for wanting to replace their existing software has little to do with how the software works. The decision to change has more to do with user satisfaction or price. If you are too looking for a new software check out bespoke software development in UK. The way to communicate your value to customers is by talking about the solution. Read this testimonial from Teresa King Kinney, CEO of the Miami Association of REALTORS (largest in America): The offer submission and management platform provided by eBrokerHouse and MLS Offers has been extremely beneficial to our members and our association. Since integrating this technology into our MLS, our members have been able to more efficiently manage their offers, especially in multiple offer situations. This has resulted in heavy adoption by our members and decreased the amount of complaints filed with our Association surrounding offers. The team at eBrokerHouse/MLS Offers has been very professional and easy to work with, while delivering a high quality verify services to our members. I would highly recommend their offer submission technology to any Association or MLS looking to provide a tool to their members that will have a significant positive impact on their businesses. This service provides so many benefits to both list and buy side agents that I envision this eventually becoming the standard method by which offers are submitted throughout the real estate industry. In three paragraphs, Kinney states the sales pitch for MLS Offers. MLS Offers improves offer management, and reduces complaints. MLS Offers understands that training, support, and service are critical to the success of any software application. MLS Offers is what Kinney believes will be a standard in the real estate industry. If I am an MLS or an Association of REALTORS® executive in real estate and see a statement like this from Teresa King Kinney – I want to learn more. Use this lens to think about how you communicate to your target customers. If you need help, WAV Group Communications can […]

{ 0 comments }

Hacker Connect Agenda Released

by Victor Lund on December 29, 2016

Hacker Connect

WAV Group is excited to sponsor Hacker Connect. If you want to get the most out of Inman and you are in the technology side of the real estate industry. You want to attend this one day event on Monday before the full conference. Note: You can attend this for one day, or send your technical staff for one day without doing the entire conference. Connect is one of my favorite conferences in the industry for scheduling meetings with clients and leaders in our industry. It’s a conversation that is stimulated by counterpoint. Inman Connect breads thesis and antithesis in a way that either divides or generates synthesis on many of the leading topics in our industry. But Hacker Connect is different. As the agenda will illustrate, it is about learning. 9:00 – 9:30 DDOS Actions, Hacktivism, and Civil Disobedience on the Internet Connected home technologies have the potential to leave clients vulnerable to harassment and attack. Get an inside look at the historical nature of technological disruptions, how cyber weapons have been used in the past and the very real implications of leaked information on the industry. Molly Sauter, author and researcher 9:30 – 9:50 API Successes to Replicate and Pitfalls to Avoid “Build it, and they will come.” Maybe. How you design, market and align you API makes all the difference. Learn what works and what doesn’t, straight from the trenches. Peter Goldey, WitLytic 9:50 – 10:10 Using Emotional Intelligence and Cognitive Science for Designing UI/UX. Get a first-hand look at how designers are using emotional intelligence and brain signals to bring a more scientific approach to UX/UI design. Firat Parlak, Founder, Awesome UX & UI Design Agency 10:10 – 10:30 Protecting Real Estate Data Against Phishing Phishing and beyond. Data security issues that are plaguing the industry and how to combat them. Thomas Kinsella, Cyber Intelligence and Investigations Manager, DocuSign 10:30 – 10:50 Blockchain and Real Estate Blockchain/Bitcoin is poised to transform real estate in four distinct ways including: Disintermediation, Fraud prevention, Money 2.0, Smart contracts. Hear what’s next and about a pilot program in Chicago using a blockchain title and lien platform. Ragnar Lifthrasir, Founder velox.RE 10:50 – 11:10 Facebook Marketing Automation for Real Estate Tarun Sharma, Facebook 11:10 – 11:30 Next Generation Real Estate Chatbots Take a look beyond the ChatBot and see how next generation, “cognitive” real estate apps are being developed using machine […]

{ 0 comments }

Send Your Techies to Inman Hacker Connect

by Victor Lund on December 20, 2016

WAV Group is sponsoring Inman Hacker Connect. It is a one day conference for your product managers and technology staff. For this group of constituents, this may be the best one day event of the year. Our sponsorship does not pay the whole fee, but we are paying for a lot of it. Please take advantage. Reasons to Send Them Technology is always changing, but real estate technology is going to have a revolution in 2017 with the widespread availability of the RESO Web API and other APIs. Today, there are only a handful of technology firms developing around our industry standard APIs. Now that they are real and available, MLSs are going to be flipping on the switch to develoment. Is your staff familiar with this new landscape? If not, you may want to begin to socialize them with the concepts and the people who are planning to launch applications in your MLS area early next year. Top Initiatives Using Web API The two key initiatives that are launching with Web APIs are Upstream and the new MLS product from Realtors Property Resource called AMP – Advanced Multilist Platform. Managing huge databases using the 15 year old RETS standard has hampered innovation and data management across our industry. Now that RETS is in our rear view mirror, MLS data can be connected quickly, affordably and easily to applications that need it. MLSs and their technical staff need to be fluent in how these new data systems operate, even if only to keep your technology vendors in check. Agenda DDOS Actions, Hacktivism and Civil Disobedience on the Internet API Successes to Replicate and Pitfalls to Avoid Using Emotional Intelligence and Cognitive Science for Designing UI/UX Protecting Real Estate Data Against Phishing Blockchain and Real Estate Next Generation Real Estate Chatbots Roadmap for the Portals: New Product Preview What Technology Will VCs Fund This Year? Lunch on your own Sharing Data Better Building Best Practices in Small Companies Model for Tech Partnerships Driving Adoption in Legacy Companies Integration: Life Made Easier With Portals How to Make a Marriage of Tech Startups and Legacy Companies Collaboration Forums Facilitated by Industry Leaders Next Generation Buying/Selling Experience Advancing VR Integration: Making Life Easier With the MLSs and Other Data Providers Collaboration Forums with Industry Facilitators Buy or Build? Who Decides and Why? Recruitment Made Easy Combating Cybercrime Data Standards in Real Estate Recommendations, Best […]

{ 1 comment }

What Will DocuSign Payments Mean for Real Estate?

by Victor Lund on December 20, 2016

The ability to set recurring payments through DocuSign Payments is coming and will be a boon to the leasing, event space rental and other industries. DocuSign Payments will also support ACH and Electronic Check Payments in the future which will be a perfect fit for Earnest money deposits. As the industry standard for eSignature, DocuSign offers a major contribution to real estate. There are two major forms companies that provide services to the industry – ZipForms® and Instanet Forms ™. In the case of Instanet®, they offer Authentisign ™, in the case of ZipForms, agents have a choice to use either Digital Ink™ or DocuSign®.  Zillow® subsidiary Dotloop® is also a competitor in this space with its own signature solution. DocuSign has built the category and created consumer brand equity that has driven more than 250,000 companies and more than 100 million unique users to adopt DocuSign across 188 countries. Their Lead to Close strategy for Real Estate is enabling brokers and agents to integrate CRM, accounting, and, now Payments, to reduce manual data entry and minimize compliance challenges. DocuSign truly sets themselves apart with their world class security and unparalleled reliability, giving the industry complete control over their documents, information, and data. While Real Estate is certainly important to DocuSign, they have clients in virtually every other sector outside of the industry too. And the company’s launch of DocuSign Payments plays big in all of them. Slated for release early next year in partnership with international payment processor Stripe – and supported by Apple, Google and Visa’s Authorize.Net – DocuSign Payments saves time and effort by providing a fast and easy way to collect payments and signatures in just one step. This delivers a superior customer experience, instant payment, and an error free contract-to-payment process. At launch, the pre-built integration with Stripe will give customers the option to use Apple Pay, Android Pay or any major credit card; PayPal, Authorize.Net and other payment options will follow soon after. MLSs and Associations may turn to DocuSign for contract signatures and payments by members. For real estate, we see this as a way for buyers and renters to easily make deposits and payments on properties for sale or lease. Let’s face it, people rarely carry around a check book anymore. The DocuSign real estate team has not really said much about Payments yet. I would venture that they are focused more […]

{ 0 comments }

Matterport Has Gone Mainstream

by Victor Lund on December 6, 2016

Matterport Logo

Matterport delivers the most immersive virtual tour experience in the marketplace for consumers to view property. Immersive is a term used frequently in business to describe something that is deeply engaging. But, the real definition is more than that. Immersive describes a digital technology or images that actively engage one’s senses and may create an altered mental state. Indeed, if you have sampled the Matterport experience, it does just that. The realism of the experience is mind altering, but it comes at a price. The cost of the tours varies by market, combining expensive and patented camera technology with sophisticated software for hosting and viewing these novel experiences. But, the result is a truly differentiated type of marketing that transcends two-dimensional media. Moreover, it woos! Matterport was founded in 2011, and according to Crunchbase, the company has raised $61 Million in 6 rounds of financing by 20 investors. This has provided the company with ample funding to mature the product and explore the possibilities of how the experience can stretch the boundaries of 3-dimentional experiences. RE Technology is excited to have the opportunity to invite you to this free webinar to get a first hand update on the company, the products, and the future of Matterport. Today, the product is a listing tool first and a buyer’s tool second. WAV Group understands from Matterport clients that sellers are impressed by the technology. Sign up here for the webinar – held December 8th at 11 am pacific, 2 PM Eastern. Webinar Title: Learn what it takes to win more listings and outsell the competition. Overview: The real estate business is changing, and it’s more important than ever to understand the new tools and techniques available to savvy REALTORS® today. Do  you want to be recognized as one of the most tech-forward, marketing savvy businesses in your market? Attend our live webinar to learn why Matterport is the future of property presentation and how you can get in on the ground floor of the growing #D movement in real estate.

{ 0 comments }

The Power of Sharing

by Steve Cook on November 17, 2016

Woman reading blog on tablet

Today many leading news sites and blogs welcome by-lined posts and articles from respected professionals willing to share valuable knowledge and insights with their readers.  Good, free content helps boost their SEO, readership, and prestige. For companies who sell to brokers, agents, lenders, and consumers, the explosion of real estate blogs locally as well as nationally creates unprecedented opportunities to build brands, advance careers and position products and services.  The only cost involved might be the time of a professional writer experienced in the residential real estate to turn concepts into great copy. The publishers who operate these sites make a living from advertisers who pay for space.  Allowing contributors to fill their pages with posts that are blatantly free ads not only costs them money but will quickly diminish the value and credibility of their site or publication to their readers. If you are intending to submit by-lined articles to bloggers or other media, you must make sure that it is news. So, blogs and publications that accept outside contributions have very clear guidelines outlining what kind of content crosses the line.  One leading mortgage publication for originators, for example, encourages quality contributions by will not allow any references to companies, their employees or their proprietary products; the author’s name and affiliation are considered adequate payback for the quality content.  Most accept—and reject—pieces on a case-by-case basis, on writing quality and their value to their readers. Here is some advice on how to make guest contributions a powerful tactic in your outreach efforts: Begin by inventorying potential outlets.  Start with a solid understanding of the opportunities available to you and what they are looking for in contributors. Spend some time surfing sites, not just those you read daily but others you may not know.  List them by the audiences they reach brokers and agents, lenders, vendors, consumers.  Include local as well as national.  Locally, include weekly business you Think broadly and remember that your professional audiences read consumer outlets and that an article in a consumer or business publication.  Build a large list.  You will reach more people and build a “surround sound” image by appearing in several outlets. As you are researching, subscribe. Also be sure to make a plan to engage with their content by sharing your favorite articles on social media and by commenting on the article in thoughtful ways (i.e. don’t just say “great article, […]

{ 0 comments }

customer reports

Real estate values are constantly changing, challenging agents to provide clients with the most detailed, up-to-date property reports available. While there are many valuation services available, selecting a solution that provides agents with the ability to deliver strategic comprehensive property reports can maintain valuable connections between agents and consumers. To understand how a property valuation service can optimize agents’ long-term relations with their customers, Swanepoel undertook a case study of how Berkshire Hathaway HomeService (BHHS) Fox and Roach successfully implemented ePropertyWatch, a company-branded solution that effectively cultivates a client-for-life strategy. Here is a summary of the Swanepoel T3 Sixty report. Property Valuations Aid Client Retention Generally speaking, valuation services look at local property tax assessments and other public data including sales price histories for comparable properties in an area to derive a trend line that can applied against the target property’s assessment to estimate its market value. The reports generated by the various services differ with regard to the scope of data they include, and the way they present it. Property valuations provided by different services can differ significantly as they may use varying property comps and proprietary algorithms. In addition, the data sets that each service relies on can diverge in quality and comprehensiveness. As a result, when agents leverage their valuation service to implement stay-in-touch programs with past clients they may actually be providing information that could undermine a trust relationship. When the valuation services are not based on accurate and comprehensive data, clients may not feel the agent is reliable or knowledgeable on local area trends. In addition, while most programs enable agents to provide clients with information on area statistics and sales, they do not provide detailed answers to customer’s most compelling question: What is my home worth if I sold it today? Agents find it cumbersome to compile personalized reports for the potentially hundreds of contacts in their CRM. BHHS Fox and Roach examined all of the options available on the market with an eye toward advancing their client-for-life strategies and, in the end, selected CoreLogic® ePropertyWatch™. This valuation solution is a customer opt-in program that delivers agent-branded property reports based on comprehensive and current data based on the company’s CoreLogic database. This database is comprised of more than 3.5 billion records, representing more than 99.8 percent of the population, in addition to data from public and non-public sources and contributions from lenders—all of which […]

{ 0 comments }

Page 1 of 812345...Last »