J. Lennox Scott,
chairman and CEO of John L. Scott Real Estate, recently announced the
launch of a mobile version of his company's award-winning website, www.JohnLScott.com.
Now, consumers in Washington, Oregon, and Idaho can search for nearby
properties and look up comprehensive listing information on their
cellular phone by going to M.JohnLScott.com. The launch of John L. Scott's mobile website is the first step towards a larger scale launch with technology partner, Microsoft.
Later this year, John L. Scott will be the first real estate company in
the nation to roll out Microsoft's newest Silverlight technology.
Silverlight
is a browser-based application that integrates Microsoft's Virtual
Earth mapping platform with Windows Media and GPS tracking that can
pinpoint the consumer's exact location and then display homes for sale
around that point. Through Silverlight technology, users will have
access to detailed search parameters, content rich property
information, photos, videos, driving directions, and other interactive
features that are not currently available to real estate consumers
through a mobile platform.
"The
launch of Silverlight will signal the next big step in real estate
technology, bringing together the power of Virtual Earth, video, GPS,
and real time real estate information to create a highly interactive
mobile platform for consumers," said Scott. Scott added that Microsoft
continues to feed John L. Scott's aggressive appetite for technology,
resulting in a mutually beneficial partnership for both companies.
Phase
one of John L. Scott's mobile platform will launch on July 9 followed
by the launch of the integrated Microsoft Silverlight technology later
this year.