Marilyn
brings a strong knowledge of marketing strategies and technologies
which help agents and brokers generate more qualified leads. She
employs her background in direct marketing and eCommerce to help
REALTORS® find more effective ways to maintain relationships with their
current clients
Prior to forming her own consulting group, Marilyn was President and
CEO of Surveyor Corporation, a leading provider of web camera software
and hardware. While there she launched the first ever web-based remote
monitoring system for families called See My Baby. She transitioned
the company from a “think tank” to a viable commercial organization,
commercializing several products for both the consumer and business to
business marketplaces.
Prior to Surveyor, Marilyn was VP Strategic Planning and Worldwide
Marketing for Fisher-Price toys. She was the company’s leading change
agent assigned to several turnaround situations and new business
start-ups. While there she launched over 1000 new products and four
new divisions. She was responsible for marketing, and branding efforts
managing a multi-million dollar marketing budget. She headed up a
joint venture between Microsoft® and Fisher-Price® which produced a
highly successful product line.. Marilyn also launched a highly
successful eCommerce and Direct Mail business using her in-depth
knowledge of direct marketing.
Marilyn is a graduate of Cornell University and is a frequent
speaker there as well as California Polytechnic. She currently serves
on the Advisory Board for Readia, a Kleiner-Perkins funded start-up.
She is a key board member of the WITI(Women in Technology
International), and serves on the Central Coast Venture Forum. She was
quoted by Reuters while speaking at COMDEX about the future of Wireless
services and was a contributor to the highly successful management
book, AT THE HELM.
Marilyn Wilson is a seasoned executive with proven strengths in
marketing, research, product development, strategic planning and
business development. She brings years of experience launching highly
successful new businesses, products and services.
Marilyn has led national research projects for the National
Association of REALTORS® and others. She has introduced PRO Research©
(Problem Resolution Opportunity) methodologies to the real estate
industry. These proven techniques have helped uncover meaningful new
products and services in other industries. She strongly believes that
all new initiatives must be grounded in customer need.