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Lasso Data reaches milestone with 750 CRM installs for Real Estate

Lasso Data Systems Inc., the leading designer and developer of innovative on-demand customer relationship management software for the real estate industry, today announced the launch of its 750th Project using its real estate software.

For Immediate Release
CULVER CITY, Calif./EWORLDWIRE/July 14, 2008 --- Lasso Data Systems Inc., the leading designer and developer of innovative "on-demand" Customer Relationship Management (CRM) software for the real estate industry, today announced the launch of its 750th Project using its real estate sales & marketing software. Realty Trust Group Inc., a leading real estate sales and marketing agency that has sold more than $1.1 billion in property nationwide, will use Lasso on The Beverly Condominiums residential development in Portland, Ore. - Lasso's 750th Project worldwide.

"Lasso is the technology backbone of our sales and marketing strategy across all of our Projects," said Jacob Becker, market analyst, Realty Trust Group Inc. (http://www.realtytrust.com). "Having access to real-time information from any location globally provides substantial value to Realty Trust and our builders. We receive unparalleled personalized service from Lasso and we very much look forward to working with their team into the future."

Lasso is used by builders, developers and sales & marketing agencies to market, sell and manage inventory & contracts for urban high-rise and suburban townhomes; conversions, single and master planned communities; golf, mountain, and ocean resorts; plus fractional ownerships and condo hotel developments. Since Lasso's inception in 2002, the company has consistently grown at over 100 percent annually and now activates 1-2 new home development projects each day in over 25 countries around the world on behalf of their builder and developer clients.

"Quite simply, Lasso exists to help builders and marketing sales teams sell their real estate developments faster and easier - in good or tough times. The fact that Lasso has been designed to mirror how the real estate industry markets, sells and manages their business, has been key to our rapid growth and broad market acceptance," said Dave Clements, CEO of Lasso Data Systems. "Combine ease-of-use and access to our software anytime, anywhere via the internet with a business model that requires no technology investment by our clients, and subscription fees based on paying for our software as you use it, and it makes for a compelling value proposition. Our ongoing success in the global marketplace will continue to be based on nurturing close relationships with our clients and a strong commitment to market driven innovation."

About Lasso Data Systems Inc.

Lasso Data Systems Inc. is the leading designer, developer and marketer of innovative on-demand Customer Relationship Management (CRM) software for the worldwide real estate market. The company's software-as-a-service (SaaS) enables real estate developers, builders, and sales and marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell their developments faster and easier with controlled velocity.

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71 views | Posted on 2008-08-03 @ 4.04:59 pm
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ONJAX integrates realPING into their offering

ONJAX LLC. and  realPING Agree To Embed Click To Talk Across Platform

Unique Conversion Tool to be enabled in the Enterprise Productivity and Lead Generation System.

Yorktown, VA. July 18th, 2008. realPING a Virginia based technology company reached an agreement with ONJAX LLC, a leading solutions provider to offer the realPING urgency tool to their brokers and agents they support.

 realPING is a VoIP-enabled 'CLICK TO TALK NOW' service that allows professionals to instantly respond to a consumer inquiry. Statistics from the National Association of Realtors indicate that 78% of the time, consumers will 'deal' with the first agent that responds to their inquiry. The service bridges a regular phone call between consumer and professional. Once connected professionals can deliver to the caller's desktop, any pages, listings, virtual tours, or any online content by entering codes on any phone- notably away from any computer. realPING is also a differentiator for listing presentations.

ONJAX provides web-based lead generation and leads management solutions.  Onjax's PureAgentCRM solution represents the industry's best lead conversion system that the entire office can utilize in a collaborative approach.  ONJAX Managing Partner, Brian LoPresto commented, 'Our broker-clients are expecting us to continually be delivering new  technologies that appeal to today's web-savvy consumers. This particular solution meshes well with our consumer facing website capabilities, as well as with the logical management of new leads within our PureAgent Back-Office.  Our clients will appreciate this valuable addition to our core offerings.'

Albert Clark, Principal Partner of realPING added, 'Today's real estate professionals know they must be first to respond when website visitors have a question. Consumers are spoiled by the internet and expect instant service. We are happy to work with ONJAX to roll out this RESPONSE-ability and offer a tool that exceeds expectations'.

About realPING, LLC.  realPing provides Web-enabled technology at the agent and brokerage level (API) that instantly connects, via telephone, web site visitors and e-mail recipients with a real estate professional. Once connected users can deliver web content to the caller's desktop with just their cell phone. Please visit www.realPing.com.


About ONJAX, LLC.:Onjax provides productivity and revenue building software applications for Real Estate related organizations. Onjax offers web site lead generation solutions, back office leads management, Real Estate centric CRM, and transaction management software. Onjax has already secured approved and/or preferred supplier status with EXIT Upstate NY, EXIT Nevada, EXIT Florida, EXIT Mid-Atlantic, EXIT Virginia and EXIT Pennsylvania regions. To learn more about Onjax, please visit www.onjax.com.

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57 views | Posted on 2008-08-03 @ 3.52:02 pm
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Leading Real Estate Technology service provider, Most Home Expands through acquisition

SHELTON, Conn., July 30, 2008 /PRNewswire-FirstCall via COMTEX/ -- Most Home Corp. (MHME:most home corp com), a national provider of online customer service solutions for the mortgage and real estate industries with offices in Bellevue, Washington and Maple Ridge, British Columbia, announced today that it has signed a definitive agreement to purchase the operating assets of Shelton, Connecticut based TotalMove Inc.

Transaction Highlights
-- Consideration for the purchase is convertible debt;
-- Synergy values are significant;
-- High profile client relationships; and
-- Extensive network of major real estate brokerage relationships.

Founded in 2004, TotalMove provides REALTOR(R) referral and moving services to consumers through customized private label acquisition and retention programs for mortgage lenders, other financial service providers and affinity groups. These programs offer consumers a convenient means of coordinating the most important elements relating to a move of their household. TotalMove works with E-LOAN, Wachovia Mortgage, Ditech, Nationwide Insurance and other financial services companies, in delivering on the promise of improved customer acquisition and retention combined with exceptional customer service. Through these programs, consumers gain access to real estate related information, savings and other benefits while buying and/or selling a home. "In this challenging environment, leading financial service companies realize that consumers expect and appreciate a high level of personal service and interaction with regards to their financial dealings. Most Home's licensed team of contact center professionals specialize in coordinating consumer relocations and can provide the level of support necessary to meet these expectations," said Jim Secord, President, Most Home Real Estate Services Inc. "We are delighted to have the opportunity to work with these organizations and expand our current service offerings."

Claire Fennessey, VP, Marketing & Client Management at TotalMove stated, "We are very excited about the acquisition and the prospect of being involved in the Most Home organization. Their technology and experience in the mortgage and real estate industries will really help grow the TotalMove business." Most Home Corp. believes that the acquisition of TotalMove represents an excellent strategic fit due to the similarity of services provided by both firms. Ken Galpin, CEO of Most Home Corp., pointed out that the acquisition of the TotalMove operations brings several positive additions for Most Home Corp. shareholders. "We expect that annualized revenues for lead management services alone within all Most Home Corp. subsidiaries will increase to over $3,000,000 immediately as a result of this acquisition. The synergy values realized should also assist us significantly in achieving our profitability targets for the coming fiscal year," Galpin said. "Additionally, we believe that the high quality of the TotalMove client relationships has the potential for the development of significant revenue growth and new business opportunities."

Acquisition Details Most Home confirmed that upon closing, the full terms of the transaction will be filed on form 8K with the US Securities and Exchange Commission and will be available for viewing on its EDGAR system. Most Home expects to fund the acquisition through the issuance of a promissory note in the amount of $900,000 payable over three years with interest of 7% annually. This promissory note will be a liability of Most Home Corp. and secured by the assets being acquired. Additionally, Most Home Corp. has the option to repay interest and principal through the issuance of common shares of Most Home Corp. at the greater of the thirty day, volume weighted average trading price or $0.50 per share at the due date of the promissory note so long as the share price at that time is in excess of $0.50 per share. The maximum number of shares of Most Home Corp. that could be issued under this transaction would be 2,063,966. This number of shares would represent less than 5% of the shares of Most Home Corp. on a fully diluted basis. The Company expects that the majority of transition costs will be realized over the 90 days following the closing and that these costs will likely be about $250,000 including professional fees. This number of shares would represent less than 5% of the shares of Most Home Corp. on a fully diluted basis. Management of both parties anticipates closing on August 1, 2008, to coincide with the beginning of the first quarter of Most Home's upcoming fiscal year. The closing of the deal is subject to normal course due diligence.

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40 views | Posted on 2008-07-31 @ 4.48:49 pm
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Best Business Practices for Brokers, from leading Brokers

The market is off.  How far off varies by market and niche.  Nevertheless, everyone is challenged - agents, brokers, franchisers, franchisees, and MLSs.  Here is a list of tangible ideas that may help you in your business today.  To sum up the recommendations - focus on enhancing agent quality rather then building the largest army.

According to some at the RIS CEO Exchange, we have gone from a volume of 7 Million transactions in 2005 to 5 Million transactions forecasted for 2008.  How should brokers respond to manage their companies effectively in this market?  Manage with urgency!

William Keleher, Broker/Owner of Prudential New Jersey Properties offered this list of key ideas for brokers in this time of market adjustment.


1.    Evaluate Under performing offices - either close them or merge them with other offices.  Gone are the days of one office per town.  Regional market centers are more effective.  If that is not an option, consider buying or merging with a competitor.
2.    Perform a line-by-line review of your P&L.  Ask yourself "If we had not done it, would we do it today?"
3.    Revise legacy compensation plans.
4.    Hold sales professionals accountable - specifically on number of appointments each week. (Per Brian Allen, Broker/Owner of Windermere Cronin & Caplan Realty Group - measure activities, not results).
5.    Drive capture rates in mortgage & title.
6.    Cut print advertising and increase online advertising.
7.    Before you make changes, do intensive research, have a formal plan, communicate the plan effectively and personally to everyone in your business, manage the timeliness and measure the impact.  Tell everyone every step of the way - for better or for worse.
8.    Don't fire unproductive agents - change their access to service levels and bring compensation in line.  However, realize that the old grey mare may never win the Kentucky Derby.
9.    Manage top producing teams as separate business units and meet regularly to perform a P&L review.


Darren Kittleson of Keller Williams Realty added...


1.    Carefully consider what to do with agents who are unproductive and refuse coaching
2.    Focus on training to drive professionalism.  Darren quoted Gary Keller by saying "If things were tough at home, would you cut out education and accountability?
3.    Hire a productivity coach for agents doing fewer than four transactions per year and require them to attend sessions.
4.    Start a book club for top producers (top 20%) and get together to review the book quarterly - aka "The Starbucks Experience."

Ken Baris, President of Jordan Baris, Inc.


1.    Innovate! - They support agents with a technology hotline, unlimited virtual tours, showcase listings at realtor.com, agent dashboard for leads, and company networking.


Dan Foresman, President & CEO Prudential Georgia


1.    Change Marketing with a sense of urgency from seller driven to buyer directed.

Conclusion:


Brokers exercising these ideas in their markets are seeing great results.  Profits are up 18%, numbers of agents are down 10% and markets have receded 28%.

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61 views | Posted on 2008-07-30 @ 4.51:05 pm
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Real Trends Reports on California Foreclosures and declining number of Realtors

(IRVINE, Calif.) - The housing research firm RealtyTrac reports foreclosures continue to plague the housing market, with the number of homes currently in the foreclosure process reaching 739,714, a 14 percent increase over the first quarter and 121 percent increase over the same period in 2007.
     The company says one in every 171 U.S. households received a foreclosure filing during the quarter.
     Although much of the foreclosure activity is concentrated in Nevada, California, Florida, Ohio, Arizona and Michigan, RealtyTrac CEO James Saccacio said almost all areas of the country are seeing some increase.
     In hard-hit Nevada, 1 in every 43 households received a foreclosure filing during the second quarter, RealtyTrac said. In California, it was 1 in every 65 households.
     The city with the highest foreclosure rate was Stockton, Calif., where 1 in every 25 households received a foreclosure filing this quarter.

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35 views | Posted on 2008-07-29 @ 4.52:38 pm
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About

WAV Group has a depth of experience in technology, strategic planning, research, business development, sales, product development and marketing in the real estate industry.

East Coast

Mike Audet
94 Harper Rd
Snyder, NY 14226
Office: (716) 839-4628
Mobile: (716 )984-9009
Fax: (703)-935-8768
E-Mail Mike

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Marilyn Wilson / Victor Lund
291 Falcon Crest Drive
Arroyo Grande, CA 93420
Office: (805) 473-9119
Mobile: (805) 748-9118
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