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NAR REALTOR Profile Released - VENDORS BEWARE :-)

NAR Research disclosed the new REALTOR® demographics today in an article printed in their newsletter Real Estate Insights.

This is an important strategic benchmark for service providers to the real estate industry to remember - impacting marketing communications, product usability, and support expectations.  Here is a summary.

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http://waves.wavgroup.com/003C4F

125 views | Posted on 2008-06-25 @ 4.12:52 pm
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PC or MAC - Now you don't have to choose!

Just over two years ago I was really excited about a purchase of my IBM ThinkPad. It had a really "fast" processor and "state of the art" security.  How quickly my enthusiasm waned, however.  My computer became slower and slower and more and more frustrating every day.


At the same time I purchased a PC my partner Victor Lund purchased a Mac Book.  His computer was intuitive, fast and just about never crashed.  It was great for building slick graphics for power point presentations and terrific at collaborating and editing documents.  It was getting consistently "smarter" with the way it interacted with CRM programs and social networks.  I was JEALOUS!

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http://waves.wavgroup.com/003C03

140 views | Posted on 2008-06-23 @ 5.38:42 pm
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Hey REALTOR, show me your.....MLS Data

Yup, that is the call of the wild.


Organized online real estate is facing the biggest change since the launch of IDX, and the seeds of that change are already beginning to sprout.
The Department of Justice settlement with the National Association of REALTORS instigated changes to VOW or Virtual Office Website policies for the display of listings on an agent or broker website.   Although the settlement did little to change the IDX or Internet Data Exchange policies, it may have that unintended consequence as MLSs grapple with the best way for VOW data to be displayed.

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http://waves.wavgroup.com/003B28

261 views | Posted on 2008-06-19 @ 1.43:13 pm
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Don't Bother Me! I'm Researching

Online consumer shopping behavior has changed the way consumers shop for real estate.

I am currently looking for a new car. Knowing that car salesmen are notorious for creating a lot of sales pressure by trying to close the deal and negotiate the highest price they can regardless of the competition, I have avoided visiting any car dealerships yet.  To start the process I visited automotive.com.  While there I looked at every luxury sedan available and learned more about each of their unique features and benefits.  

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http://waves.wavgroup.com/003AE5

152 views | Posted on 2008-06-17 @ 12.48:24 pm
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About

WAV Group has a depth of experience in technology, strategic planning, research, business development, sales, product development and marketing in the real estate industry.

East Coast

Mike Audet
94 Harper Rd
Snyder, NY 14226
Office: (716) 839-4628
Mobile: (716 )984-9009
Fax: (703)-935-8768
E-Mail Mike

West Coast

Marilyn Wilson / Victor Lund
291 Falcon Crest Drive
Arroyo Grande, CA 93420
Office: (805) 473-9119
Mobile: (805) 748-9118
E-Mail Victor/Marilyn