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ONJAX LLC. and  realPING Agree To Embed Click To Talk Across Platform

Unique Conversion Tool to be enabled in the Enterprise Productivity and Lead Generation System.

Yorktown, VA. July 18th, 2008. realPING a Virginia based technology company reached an agreement with ONJAX LLC, a leading solutions provider to offer the realPING urgency tool to their brokers and agents they support.

 realPING is a VoIP-enabled 'CLICK TO TALK NOW' service that allows professionals to instantly respond to a consumer inquiry. Statistics from the National Association of Realtors indicate that 78% of the time, consumers will 'deal' with the first agent that responds to their inquiry. The service bridges a regular phone call between consumer and professional. Once connected professionals can deliver to the caller's desktop, any pages, listings, virtual tours, or any online content by entering codes on any phone- notably away from any computer. realPING is also a differentiator for listing presentations.

ONJAX provides web-based lead generation and leads management solutions.  Onjax's PureAgentCRM solution represents the industry's best lead conversion system that the entire office can utilize in a collaborative approach.  ONJAX Managing Partner, Brian LoPresto commented, 'Our broker-clients are expecting us to continually be delivering new  technologies that appeal to today's web-savvy consumers. This particular solution meshes well with our consumer facing website capabilities, as well as with the logical management of new leads within our PureAgent Back-Office.  Our clients will appreciate this valuable addition to our core offerings.'

Albert Clark, Principal Partner of realPING added, 'Today's real estate professionals know they must be first to respond when website visitors have a question. Consumers are spoiled by the internet and expect instant service. We are happy to work with ONJAX to roll out this RESPONSE-ability and offer a tool that exceeds expectations'.

About realPING, LLC.  realPing provides Web-enabled technology at the agent and brokerage level (API) that instantly connects, via telephone, web site visitors and e-mail recipients with a real estate professional. Once connected users can deliver web content to the caller's desktop with just their cell phone. Please visit www.realPing.com.


About ONJAX, LLC.:Onjax provides productivity and revenue building software applications for Real Estate related organizations. Onjax offers web site lead generation solutions, back office leads management, Real Estate centric CRM, and transaction management software. Onjax has already secured approved and/or preferred supplier status with EXIT Upstate NY, EXIT Nevada, EXIT Florida, EXIT Mid-Atlantic, EXIT Virginia and EXIT Pennsylvania regions. To learn more about Onjax, please visit www.onjax.com.

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The market is off.  How far off varies by market and niche.  Nevertheless, everyone is challenged - agents, brokers, franchisers, franchisees, and MLSs.  Here is a list of tangible ideas that may help you in your business today.  To sum up the recommendations - focus on enhancing agent quality rather then building the largest army.

According to some at the RIS CEO Exchange, we have gone from a volume of 7 Million transactions in 2005 to 5 Million transactions forecasted for 2008.  How should brokers respond to manage their companies effectively in this market?  Manage with urgency!

William Keleher, Broker/Owner of Prudential New Jersey Properties offered this list of key ideas for brokers in this time of market adjustment.

1.    Evaluate Under performing offices - either close them or merge them with other offices.  Gone are the days of one office per town.  Regional market centers are more effective.  If that is not an option, consider buying or merging with a competitor.
2.    Perform a line-by-line review of your P&L.  Ask yourself "If we had not done it, would we do it today?"
3.    Revise legacy compensation plans.
4.    Hold sales professionals accountable - specifically on number of appointments each week. (Per Brian Allen, Broker/Owner of Windermere Cronin & Caplan Realty Group - measure activities, not results).
5.    Drive capture rates in mortgage & title.
6.    Cut print advertising and increase online advertising.
7.    Before you make changes, do intensive research, have a formal plan, communicate the plan effectively and personally to everyone in your business, manage the timeliness and measure the impact.  Tell everyone every step of the way - for better or for worse.
8.    Don't fire unproductive agents - change their access to service levels and bring compensation in line.  However, realize that the old grey mare may never win the Kentucky Derby.
9.    Manage top producing teams as separate business units and meet regularly to perform a P&L review.

Darren Kittleson of Keller Williams Realty added...

1.    Carefully consider what to do with agents who are unproductive and refuse coaching
2.    Focus on training to drive professionalism.  Darren quoted Gary Keller by saying "If things were tough at home, would you cut out education and accountability?
3.    Hire a productivity coach for agents doing fewer than four transactions per year and require them to attend sessions.
4.    Start a book club for top producers (top 20%) and get together to review the book quarterly - aka "The Starbucks Experience."

Ken Baris, President of Jordan Baris, Inc.

1.    Innovate! - They support agents with a technology hotline, unlimited virtual tours, showcase listings at realtor.com, agent dashboard for leads, and company networking.

Dan Foresman, President & CEO Prudential Georgia

1.    Change Marketing with a sense of urgency from seller driven to buyer directed.

Conclusion:

Brokers exercising these ideas in their markets are seeing great results.  Profits are up 18%, numbers of agents are down 10% and markets have receded 28%.

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(IRVINE, Calif.) - The housing research firm RealtyTrac reports foreclosures continue to plague the housing market, with the number of homes currently in the foreclosure process reaching 739,714, a 14 percent increase over the first quarter and 121 percent increase over the same period in 2007.
     The company says one in every 171 U.S. households received a foreclosure filing during the quarter.
     Although much of the foreclosure activity is concentrated in Nevada, California, Florida, Ohio, Arizona and Michigan, RealtyTrac CEO James Saccacio said almost all areas of the country are seeing some increase.
     In hard-hit Nevada, 1 in every 43 households received a foreclosure filing during the second quarter, RealtyTrac said. In California, it was 1 in every 65 households.
     The city with the highest foreclosure rate was Stockton, Calif., where 1 in every 25 households received a foreclosure filing this quarter.

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SAN FRANCISCO (Business Wire EON/PRWEB ) July 22, 2008 -- In conjunction with the Inman News Real Estate Connect Conference, LightPole, Inc., a mobile application service provider for content publishers, today announced a focus on the real estate vertical with Trulia and Brownstoner. These innovative partners are building solutions on the LightPole mobile platform to provide their customers with unprecedented access to a wealth of real-time real estate information, no matter where they are. By offering solutions that address the entire spectrum of the market, the LightPole system demonstrates the scale and capabilities needed for category leaders such as Trulia, while offering the economics necessary to support hyper-local "long tail" players like Brownstoner.

Trulia (www.trulia.com), the best place to start a real estate search, is the fastest-growing U.S. real estate Web site, with approximately 5 million unique visitors per month. Brownstoner (www.brownstoner.com) is a site about Brooklyn real estate and renovation, and all the tangential topics that impact life inside and outside the home in Brooklyn. Launched in October 2004, the site currently has about 150,000 unique visitors per month. Over the coming months, the number of third-party LightPole-powered solutions is expected to expand substantially. For more information, or to get LightPole on your phone, please visit www.lightpole.net.

"These vertically-focused LightPole-powered mobile applications represent the first of what we hope to be a big step forward in the evolution of our business," said Doug Klein, LightPole CEO. "By integrating with LightPole's mobile platform, the real estate market can demonstrate continued innovation in providing best-of-breed solutions to its customers and deliver the necessary capability of being able to search for a home when you're on the go."

"Given our focus on the local real estate market, we have long thought that having a means to mobilize our content in a way that offers a truly individualized, dynamic and location-relevant experience would further entice our loyal followers," said Jonathan Butler, founder of Brownstoner Media LLC. "Over time, the ability of our readers to have access to Brownstoner.com content while on-the-go will prove invaluable to building and participating in the Brownstoner community."

About LightPole

LightPole enables publishers to easily extend the content they already have to reach new markets and build new communities. The service supports a variety of business models, including subscriptions, transactions and advertising. Publishers can configure their offerings to allow readers to post comments, share links, and meet online. No special programming or expensive IT investments are required.

LightPole already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time, including plans to release a version for the Apple iPhone later this year.

Founded in January 2007, LightPole is headquartered in San Francisco and has a development center in China.

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Lasso Data Systems Inc., the leading designer and developer of innovative on-demand customer relationship management software for the real estate industry, today announced the launch of its 750th Project using its real estate software.

For Immediate Release
CULVER CITY, Calif./EWORLDWIRE/July 14, 2008 --- Lasso Data Systems Inc., the leading designer and developer of innovative "on-demand" Customer Relationship Management (CRM) software for the real estate industry, today announced the launch of its 750th Project using its real estate sales & marketing software. Realty Trust Group Inc., a leading real estate sales and marketing agency that has sold more than $1.1 billion in property nationwide, will use Lasso on The Beverly Condominiums residential development in Portland, Ore. - Lasso's 750th Project worldwide.

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