Marketing Plans

WAV Group has years of experience launching new products, working with budgets from a few thousand to nearly fifty million dollars. We can adapt the marketing approach plan based on the need of the client.

WAV Group can draft a marketing plan to help build market awareness. The plan will outline quantifiable goals, which can be measured and tracked. WAV Group can coordinate the development of all marketing materials or can work with our customer’s internal marketing teams. The plans may include any or all of the following marketing approaches:


  • WAV Group can help outline messaging, website features and content needs. The firm can also coordinate the sourcing and production, and content population of the site as needed.

Direct Marketing

  • WAV Group can help launch a series of direct marketing initiatives by outlining a messaging/editorial calendar. The materials can be delivered via direct mail, email, or eNewsletters.


  • Blogs are one of the most effective methods for building web traffic. WAV Group can help outline the purpose/editorial content to help build brand awareness and credibility in the real estate industry.

Public Relations

  • WAV Group can draft White Papers or conduct research that can be publicized in leading real estate journals. We have found that studies can receive a fair amount of press if deemed relevant to the industry. We can also draft and distribute press releases of new product launches and other news.