Social media, mobile technology and marketing automation: those are the three ingredients that are changing real estate in a profound and everlasting way. And, unlike many skeptics, I believe it’s for the better. My proof is the emergence of a “HyperLocal Movement” in real estate that the confluence of these three has fueled. Now there is really nothing new about the “idea” of HyperLocal in real estate. No other industry has been more focused on being local than ours. Many agents have legitimately been practicing hyperlocalism for years, if not decades. What is new is what's happening NOW with hyperlocalism, [...]