This is an enormous problem and the most serious threat to our industry. It is a problem that we have faced every year before today, and one that we are going to face until consumers simply stop working with Realtors and start hiring companies that supervise Realtors.
The real estate industry seems to want to avoid judgments and ratings of any and all kinds. It may be for good reason, or it may be for fear. The reality is that agents resist ratings for fear and reason. Most people react to change with emotion and justify that emotion with logic. Fear According to the source of all knowledge, Wikipedia, fear is an emotion induced by a perceived threat that causes entities to quickly pull far away from it and usually hide. It is a basic survival mechanism occurring in response to a specific stimulus, such as pain [...]
When it comes to measuring marketing effectiveness, there is little argument that Nielsen is the leader. Nielsen believes that providing clients with a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. At Nielsen, they are always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. Joining Nielsen is the Houston Association of REALTORS, Zillow, a few dozen brokerages, and about 500 of the more than 1 Million REALTORS in America today. These REALTORS are the bold, the true, the transparant, [...]
WAV Group has been talking about Agent Ratings for a long time now. We published a white paper on the topic in December of 2008. Around the internet, everything gets rated - consumer products and services of every type. It was not a terribly hard forecast to imagine that someone would emerge to become the epicenter of the Agent Rating. There have been a number of successful efforts in Agent Ratings - perhaps the leader in the space has.been QualityCertified or QSC. They pioneered the landscape and have a methodology of insuring that real customers give real ratings. To my knowledge [...]
