Real AI: AI Wasteland, the Song, Headlines and Five Fast Facts

By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 8 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI Wasteland Is AI a lie? My greatest fear, fueled by the rabid hyperbole created by AI and ignited by its unmatched trajectory, is that we make the same mistake with this tech that we have with so many others. The great overpromise and underdeliver. It won't derail AI, but it could certainly arm its resistors. [...]

AI tied to CRMs is the first big wave

Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading Tech CEO is a resounding – no! But agents are correct. AI is not going to replace them. However, real estate agents who don’t use AI are more likely to be replaced by agents who do. And [...]

Florida’s Largest Real Estate Event of the Year Set for Orlando Aug. 24-25

This year's annual Florida Realtors® Convention & Trade Expo takes place Aug. 24-25, 2022, at Rosen Shingle Creek resort in Orlando, Fla. Realtors from around the state will discuss crucial issues that shape their profession, selecting from nearly 40 education sessions. Topics run the gamut, from how to sell luxury homes, the post-pandemic future of global real estate, how traditional brokerages can increase their profit margin, how to create videos people will watch, and proven strategies for "irresistible" listing presentations. The convention and workshop schedule is here. According to the Florida Realtors, the top keynoter is entrepreneur, celebrity, and self-made billionaire Martha Stewart, [...]

Proactive Support Builds Better Member Engagement

Agents are busy people. While it’s commonplace to juggle multiple urgent tasks at once, those not-so-urgent duties, such as completing required Continuing Education classes or license renewals, may be forgotten until they, too, are in need of immediate attention. This is where a proactive association can once again prove its value proposition to its members. The Greater Rochester Association of REALTORS® (GRAR) set out to find ways to make it easier for their members to keep track of these important milestones.

MoxiWorks to Compliment Zap?

Not sure if MoxiWorks will replace Zap or not, but it is pretty clear that Moxi has some powerful traction. What is being done in Canada is not likely to have much bearing on what is done here in America – but it is a signal.

Florida Realtors Tech Helpline: Sleeper Success Story

It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real estate tech or proptech can you make that claim?  Where does a real estate related tech firm dominates a category so profoundly? Tech Helpline is currently available to nearly half [...]

5 Ways to Eliminate “Headless Agents” on Your Listings

When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead? I’m hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to touch you.  When I get one of those I simply delete the request and move on. If someone doesn’t care about enough about their friends and colleagues to even upload a picture I’m not really interested in connecting with them. Do you see how consumers may feel [...]

A Goal Without a Plan is Just a Wish

A French writer wrote this line – “a goal without a plan is just a wish.” It often pops into my head when I read a trade story about a hot new real estate tech company that upon closer inspection, isn’t a company at all, but an idea in search of a business plan. I also find myself thinking about the same thing when I walk through a conference where startup firms are lined up. I pay a game in my head call “product or product feature.” It seems that so many tech startups in real estate are really just [...]

RPR Agent Case Study

WAV Group provides consulting services to MLSs and Associations to develop strategies and plans for business success. In working with MLSs and Associations we have learned how difficult it is to help agents and brokers understand the value of new technologies in their daily business.  Today, WAV Group is introducing the second in a series of Case Studies developed for NAR’s REALTOR® Property Resource or RPR®. These Case Studies are designed to help REALTORS® understand the unique benefits of using RPR in their daily business to help position them as THE local expert. WAV Group developed these best practices by [...]