Agent technology

RPR Agent Case Study

by Mike Audet on May 9, 2012

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WAV Group provides consulting services to MLSs and Associations to develop strategies and plans for business success. In working with MLSs and Associations we have learned how difficult it is to help agents and brokers understand the value of new technologies in their daily business.  Today, WAV Group is introducing the second in a series of Case Studies developed for NAR’s REALTOR® Property Resource or RPR®. These Case Studies are designed to help REALTORS® understand the unique benefits of using RPR in their daily business to help position them as THE local expert. WAV Group developed these best practices by evaluating RPR  “power users” and “power promoters” of the software. Download the Agent Case Study here. WAV Group has followed the introduction and rollout of REALTOR® Property Resource (RPR) closely since it was officially introduced and then launched in September 2010.  In previous papers, WAV Group outlined the factors needed to make an informed decision about whether RPR and other data-related products were appropriate for individual MLSs and Associations. These case studies are NOT intended to help an organization make a decision about participation in RPR. Those decisions are best left to individual MLSs, Associations and Brokerages.  The purpose of this case study is to help agents who are have access to RPR understand how they can the tool effectively in their daily business for reviewing COMPS, building CMA’s and providing invaluable market level data and information to their clients and potential new clients.  The case study also clearly articulates how RPR is incremental to the tools available in MLS systems. WAV Group has watched with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has continued to evolve with more and more tools for REALTOR® members. As of May 6, 2012, 384 MLSs and Associations have signed agreements with RPR, representing 618,914 REALTORS®.  244 have RPR installed and operational for their 503,444 members with more in the review process. While these numbers are impressive, REALTOR® usage and adoption of these products is the ultimate goal. The purpose of this case study is to help agents understand just how easy it is to get up and running with RPR quickly.  It’s also intended to help agents understand how the reports and CMA’s in RPR can be used to project a professional image and provide more in-depth information that non-REALTORS® can. […]

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