Strategic Failure

Preparing for a Strategic Planning session involves a process of gaining a holistic view of the organization. Understanding your customer’s perspective is always the primary driver that informs everything. But understanding of staff culture and capabilities; system strengths and limitations; financial conditions; and industry trends pave a path to developing a plan that works. At the end of the day, the board of directors and the management team agree to a group of initiatives that will make the business stronger, and the strategic plan is born. Some organizations in real estate take the plan and execute it flawlessly where others [...]

In a COVID-19 Environment, We All Need New Strategic Plans

A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.

By |2020-07-21T15:08:29-07:00July 21st, 2020|Our Services, Strategic Planning|0 Comments

Communications Planning & Preparation Best Practices

If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.

Pinellas REALTOR® Organization and SavvyCard® announce RE-Target to solve industry-wide member communications problem

Solving the issue of "email overload," SavvyCard announced along with Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization the launch of RE-Target™, which provides real estate member organizations the ability to utilize their own data to drive increased engagement of member benefits.

California’s Vince Malta Taking the Reins as President of the National Association of REALTORS®

Vince Malta has a lifelong commitment to serving REALTORS® first serving in state leadership for the California Association of REALTORS® and now putting his insights and expertise to work at the federal level for nearly 20 years.

By |2019-11-11T16:18:43-08:00November 11th, 2019|Follow the Leader, NAR, Press Releases|1 Comment

IRES and Pikes Peak Launch Data Share Using RPR View™

Realtors Property Resource® (RPR) offers a feature called RPR View™ which is now the largest MLS data share in the U.S.  Since its initial Residential Platform launch in 2010, MLSs licensing their information to RPR have a choice to display their active and sold records “only to their subscribers,” or to a wider audience like “statewide,” or “all REALTORS® nationwide.” MLSs can also selectively opt into sharing with specific markets. All 1.2 million REALTORS® have access to RPR and over 700,000 REALTORS® have accounts.  RPR also has over 665 licenses with MLSs and Associations, with the majority having a policy [...]

HAR Continues Success With Effective Consumer eMail Campaigns

The Houston Association of REALTORS® has long held the honor of celebrating success at the top of the MLS consumer facing website leaderboard. WAV Group has referenced this center of excellence in countless writings, research reports, and planning sessions. We turn once again to this well operated company to exhibit an example of how they are continuing to progress. One of the keynotes of driving consumer engagement is through email marketing campaigns. Today, RealInsights (the name of the HAR newsletter) is sent to an opt-in list of 800,000 consumers every two weeks! That is a vast consumer reach to promote [...]

Industry Vet Russ Cofano joins eXP Realty

We want to congratulate Russ Cofano for his exciting new position at eXp Realty as Chief Strategy Officer and Chief Legal Counsel! I used to have a job as the Chief Strategy Officer when I was at Fisher-Price. It is SUCH a fun position where you can have a real impact on the growth and innovation of a company! Congratulations Russ!  Can’t wait to see what amazing news you bring to the industry in this position!   BELLINGHAM, WA – July 29,  2016 – eXp World Holdings, Inc. (OTCQB: EXPI) today announced that industry veteran Russ Cofano has joined the [...]

By |2018-05-03T21:23:10-07:00July 29th, 2016|Press Releases|0 Comments

Austin Board of REALTORS® announces Tim Dain as new MLS Director

AUSTIN, Texas – Aug. 3, 2015 – Today, the Austin Board of REALTORS® (ABoR) announced the appointment of Tim Dain as Multiple Listing Service Director.   A seasoned MLS executive, Dain brings a unique combination of experience to ABoR, including leading a regional MLS, where he oversaw significant growth for the MLS; working as a REALTOR®, both as an agent and a broker; working in information technology outside the REALTOR® organization; and serving four years in the U.S. military. ABoR CEO Paul Hilgers commented on the announcement, “Tim’s extensive experience in evolving MLS organizations and his industry acumen will be [...]

By |2018-05-03T21:23:37-07:00August 3rd, 2015|MLS Insights, Press Releases|0 Comments

Are you Obsolete as a Leader?

According to NAR’s newly released D.A.N.G.E.R report, one of the threats facing Associations today is the average tenure of its leaders. The report goes on to say that Association leaders run the risk or burn-out and lack of action because they have been at the job too long. While I clearly understand why this one made the list I would also like to make some suggestions about how to deal with the reality of where we are today. If you’re one of those Association Executives or MLS CEO’s that have been in your position for a very long time, here’s [...]

By |2018-05-03T21:23:43-07:00June 1st, 2015|Main category, MLS Insights, Our Services|0 Comments

REALTOR(R) Productivity is stronger than expected

The world is looking up in real estate.  Cautious optimism abounds.  So now the real question is…how many REALTORS® are back in the game for real?  How many have captured the hearts of sellers?  How many have sold properties in the past 6 months?   We believe the information that we have just gathered is encouraging. It looks like the wealth is being spread around to more REALTORS® than expected. We thought the numbers would reflect the 80/20 rule – In reality, it looks like the 60/40 rule is running the day. Just under 60% of REALTORS have had a transaction [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|1 Comment