Today, a new brand was born - Berskshire Hathaway Real Estate. Brookfield, Real Living and Prudential have combined forces with Berkshire Hathaway HomeServices to create our industry’s newest national brand. This seems to be the first time the Berkshire Hathaway brand will be used in a consumer facing industry. I am pretty sure that this network of brokerages has a significant market share in every metropolitan city in America. Why this is important: Some of the Prudential Franchises were a little disturbed when they learned about the Sunset of the Prudential Real Estate brand - they are smiling ear to ear now. Moreover, some of the [...]