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Online Reputation for Brokers and Agents

by Victor Lund on June 27, 2011

facebook

In real estate, QSC is the leader in Agent Ratings, but today, Facebook is raising the bar and having an impact on the online reputation of agents and brokers. Facebook is big, really big. In fact, it is the most heavily trafficked website in America. It is bigger than Google! And it has an impact on your broker and agent brand – especially if you do not have a facebook page. Although Google is the leader in search, Facebook is catching up and they have partnered with Microsoft Bing to deliver search results that are informed by your friends. When you search for stuff on Bing, pages that your friends like appear in the search results. This is likely to play a role in the online reputation of agents and brokers. Let me explain how.

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