When establishing a business in any particular industry, you must first gather a deep understanding of your industry, prepare a proper business plan, build a suitable website, and develop a brand strategy that best suits your company and target audience.
Let’s face it…many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you’re evolving and that your brand is still relevant today.
Partnership set to move historic project forward with strong identity and message Arroyo Grande, CA – July 23th, 2015 – The Broker Public Portal Project, a partnership between real estate brokerage firms and MLSs across the country aimed at creating a better, simpler digital home search for consumers, has selected 1000watt as the agency that will create the “BPP” brand identity and message. The BPP project has attracted widespread support from a nearly equal combination of 100 brokers and MLS representing about 750,000 agents. “We are genuinely excited to be moving forward with a strong and respected creative partner like [...]
There was an intriguing article on Agent Genius today about whether or not to include your photo in your real estate branding. The article generated a lot of good feedback from agents on both sides of the fence. Actually I think is fundamentally the wrong question to ask. As the former VP Marketing for Fisher-Price, in my opinion, branding has NOTHING to do with whether you include a photo or not. Brands are built on a clear definition of your unique value proposition. They are also built on DELIVERING against your value proposition consistently and better than anyone else. Fisher-Price, for [...]
