Broker Advisory Group

Brokers Welcome

by David Gumpper on May 14, 2018

Brokers Welcome at RESO

When I was a young kid traveling in the car with my family, I would always see these signs “Truckers Welcome”. I didn’t understand why there was this special invitation to truckers. Wouldn’t everyone be welcome?

As I grew older, I quickly realized the sign was to inform truckers there was ample parking space for their large rigs. Truckers had a big use case! As a trucker, if I wanted to visit a diner for a nice sit-down warm meal, I must have space large enough to safely park my rig.

Diners caught on fast to this requirement and realized they could enjoy the revenue by creating a space for them to park. Once the parking problem was solved, they needed a method to entice truckers to use their parking and stop for a meal. Therefore, the signs!

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