Broker Public Portal

Broker Public Portal Update: Q1 2018

by Victor Lund on May 4, 2018

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Following the phenomenal growth experienced in 2017, Broker Public Portal with Homesnap is anticipating even greater levels of success in 2018. Adoption by MLSs and brokerages is accelerating faster than many thought possible. And thanks to a comprehensive communications campaign, the word is getting out – the industry is delivering across America a better search experience.


      Industry effort ”blows the doors off estimates;” Should quiet critics, leaders say ROCKVILLE, MD, January 23, 2018 – Broker Public Portal (BPP) since its launch with Homesnap in January last year has grown from serving 45 Multiple Listing Services to more than 120 MLSs today, representing 800,000 real estate agents and brokers. As a result, Homesnap has become one of the nation’s most collaborative consumer real estate apps. Real estate agents have invited more than 19 million clients and contacts to access MLS listing data, and 8.5 million consumers have engaged with their agents through Homesnap. Broker Public Portal is owned and operated by real estate brokerages and MLSs to deliver, through Homesnap, a better home search experience, with the same comprehensive, real-time MLS data used by real estate professionals – the people who list and sell homes, not ads. “In just 12 months since the Broker Public Portal went live with Homesnap, our growth blows the doors off even the most optimistic estimates,” said John Mosey, Vice Chairman of BPP. Mosey, who also heads up NorthstarMLS, which supports over 17,000 REALTORS® in Minnesota and Western Wisconsin, said, “This should quiet the naysayers who wrongly believed that a well-designed industry-led effort couldn’t succeed. Well, millions of consumers and hundreds of thousands of agents have demonstrated that the industry was in fact searching for just this solution,” he added. Broker Public Portal with Homesnap is designed to help real estate professionals generate listing exposure and leads and encourage prospects and clients to connect and collaborate directly with an agent. Mosey said that it has already become one of the most successful, “if not the most successful industry-born technology initiative in real estate history,” noting Broker Public Portal with Homesnap now features over 100 million property records and over 59 million active and sold listings. “We have created the industry’s largest private real estate marketing network delivering more listing exposure opportunities and direct client engagement opportunities to agents than ever imagined. Finally, real estate agents have a real alternative,” Mosey added. A better, ad free experience Steve Barnes, co-founder of Homesnap, attributes the breakneck pace in MLS, agent and consumer adoption and engagement to delivering what consumers and agents want, and what the real estate industry needs. “First and foremost, Broker Public Portal with Homesnap is free of advertising pollution, which makes us different,” Barnes said. “We deliver a […]

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Broker Public Portal Update Webinar

by Victor Lund on August 17, 2017

As part of our commitment to keeping CMLS members informed about industry initiatives, we want you to know there will be an upcoming webinar for the Broker Public Portal. By sharing and encouraging awareness, CMLS supports unified leadership, open communication, and market knowledge within the industry. All The Questions You’ve Wanted To Ask About The Broker Public Portal, Answered Most people have heard about the Broker Public Portal and have questions about it. This webinar will allow you to ask your own questions and answer some common questions: What is the BPP? What is the relationship between the BPP and Homesnap? How much does it cost to join the BPP? What are the benefits of the BPP for MLSs, brokers and agents? Can the BPP actually compete with the large portals? How is listing data shared with consumers and agents in the BPP? At 12:30 p.m. on Thursday, August 24, CMLS will host a time for the Broker Public Portal to answer member questions. Denee Evans, CEO of CMLS, will join the conversation with Lauren Hansen, CEO of IRES; Stephanie Hill, MLS director of GLVAR; and Merle Whitehead, chairman of the board, Broker Public Portal. ​If you have any questions for the panelists please email them to We will compile a list and get them over to the panelists prior to the webinar so they may be addressed. Be sure to register HERE!


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Arroyo Grande, CA, June 15, 2017 – For Immediate Release: The Broker Public Portal (BPP) is a thriving real estate industry initiative that is delivering benefits to about half of all real estate professionals in America today. The company expresses its gratitude for those who have served as leaders and welcome seven new members to its Board of Managers. “It is an honor to serve with so many great leaders of our industry to develop this company, and I am grateful for the time and commitment given by each of my colleagues that are stepping down from the board. I am equally excited to for the introduction of new leaders who will shepherd us into the future,” said Merle Whitehead, Chairman of the Broker Public Portal. The Broker Public Portal Board of Managers is designed to include a fair and balanced group of executives who represent the interests of large brokers (5), medium brokers (3), small brokers (2), independent managers (2) and multiple listing service organizations (MLSs – 4). Agent count of participating firms establishes the size of brokerages eligible. The nominating committee of the board has seven of the current directors and was chaired by Joan Docktor of BHHS Fox and Roach REALTORS. The board has staggered terms of three and two years in each category. Changes to MLS Category Kirby Slunaker of REcolorado will be stepping down from the MLS Board of Managers after serving a two-year term. Tim Dain, executive of the Austin Board of REALTORS® will be replacing Slunaker. John Mosey of NorthstarMLS, Cameron Paine of Smart MLS, and Rebecca Jensen of Midwest Real Estate Data will remain on the board. Changes to the Large Firm Category Among the large broker managers, there will be three new appointees. Those leaving are Robert Moline (HomeServices of America), Chris Heller of Keller Williams, and Howard “Hoby” Hanna (Howard Hanna Real Estate), all of whom have served two-year terms. Taking their positions on the board of managers will be Gurtej Sodhi of Crye-Leike, Mary Frances Burleson of Ebby Halliday, and Cary Sylvester of Keller Williams. Large firm representatives remaining on the board will be Merle Whitehead of Howard Hanna, and Joan Docktor of BHHS Fox and Roach. Changes to Mid-sized Firm Category Among the mid-sized broker managers, Drayton Saunders of Michael Saunders will be stepping down after serving a two-year term. Pat Shea, CEO of Lyon Real Estate will […]

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Homesnap Now Available To Over 500,000 Agents

by Victor Lund on April 11, 2017

ROCKVILLE, MD, April 11, 2017 — Homesnap, which is the public face of the Broker Public Portal (BPP), has surged past the 500,000 agent mark and is now available to agents and their clients in over 50 large and small markets across the country. Since the BPP became operational at the beginning of 2017, many MLSs have signed up to participate in the portal, accelerating the growth of the platform through the first quarter of the year. Already, agents using the app have invited more than 13 million clients to connect with them in Homesnap. Homesnap provides a mobile app for agents and clients as well as a consumer-facing website and app for participating MLSs. Since Homesnap officially became the face of the BPP in January, MLSs have been steadily reaching out to Homesnap to send their data to the portal. Participation costs $1 per subscriber per month, paid under a standard agreement between the MLS and National Broker Portal, LLC, the joint venture between Broker Public Portal, LLC and Homesnap launched on January 1, 2017. “We are thrilled and encouraged by the quick adoption of the BPP by leading MLSs across the country,” said Homesnap co-founder Steve Barnes. “MLSs and brokers are recognizing that now is the time to join together to support an industry-friendly portal that is conceived and governed by people who sell homes, not ads.” Homesnap follows Fair Display Guidelines by sending all inquiries and leads from the portal exclusively to the listing agent or broker at no charge. NorthstarMLS, covering much of Minnesota and western Wisconsin, launched Homesnap in 2015 as a member benefit. Along with Smart MLS (Connecticut) and MRED (Chicagoland), NorthstarMLS was among the initial markets to convert to the Broker Public Portal. “We could not be more satisfied with the partnership we have developed,” says John Mosey, NorthstarMLS CEO. “Agents, brokers, and consumers have been fast to embrace the solution, customer service is excellent, and we exceeded more than 50% adoption of the platform practically out of the gate,” he added. “500,000 agents is a tremendous milestone,” said Merle Whitehead, Chairman of the Broker Public Portal. “MLSs and brokers who have been watching from the sidelines should feel confident about supporting an initiative that is gaining great momentum and starting to make a real difference. The BPP’s goal of a national MLS footprint is in sight.” About Homesnap Homesnap, the public face […]


Broker Public Portal Inks Deal to Become Homesnap

by Victor Lund on January 19, 2017

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●     Homesnap will be a national MLS consumer search portal ●     Portal will adhere to Fair Display Guidelines   ROCKVILLE, MD, January 19, 2017 — Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement. The National Association of REALTORS modified their model MLS policy to designate an MLS consumer facing website as a basic benefit of the MLS. In turn, more than 50 leading brokers and 50 leading MLSs developed the case for a national consumer site rather than 700 independent local MLS sites. “ and a number of other MLSs have been able to capture a reasonable share of voice in online consumer search,” said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED). “But we believe that the best opportunity for success will be paved by MLSs who focus on a single, national strategy.” MRED is one of several MLSs whose board of directors have already authorized participation in the portal, including a $1 per subscriber fee that will be paid to the National Broker Portal each month. Other MLSs committed to the portal include Northstar MLS (Minneapolis), Connecticut MLS, NORMLS (Cleveland), CRIS (Akron), Buffalo Niagara Association of Realtors and Rochester Genesee Region Real Estate Service. In anticipation of this initiative being formalized, MRED launched the BPP/Homesnap app in July of 2016. “Adoption has reached over 25% of MRED’s 40,000+ Realtor customers in just a few months,” added Jensen. In addition, now that the joint venture has been finalized, MLSs representing over 200,000 subscribers have requested the new National Broker Portal MLS Agreement to review and present to their boards. “Homesnap is honored to have been selected as the technology partner to this inspired vision for the future of real estate search,” says Homesnap co-founder Steve Barnes. “As a company, we have always considered ourselves a business partner to the MLS and subscribed to the principles of the Fair Display Guidelines for MLS consumer sites.” Over 400,000 real estate agents have access to Homesnap Pro today, and the Homesnap app is used by over 4 million consumers. “This joint venture […]


Broker Public Portal Update – October 2015

by Victor Lund on October 27, 2015

Many participants in the Broker Public Portal project were in attendance at the Council of MLS annual meeting in Kansas City. It was an extraordinary event, and one could not walk away without a sense that brokers and MLSs are communicating and working together better today than ever before. The BPP, LLC leadership in attendance was able to have meetings with prospective and partner MLSs, providing status updates on our progress.  We also spent the day before the conference to make progress on two fronts – the data license workgroup and the technology workgroup. Data License Workgroup Update Representatives from the legal advisors, Larson Skinner, attended the CMLS legal summit and there was some discussion of the data license agreement between the broker public portal and MLSs. Aside from some clarifying questions, there was strong support for the agreement template among all in attendance. No significant changes were suggested. Technology Workgroup Update The BPP, LLC will be among the first applications to be driven off of the RESO RESTful API that is mandated by NAR for MLS adoption by mid summer 2016.  This will provide the opportunity to add new MLS markets in hours rather than days. A number of our more than 50 MLS supporters will be providing API access for development. The Broker Public Portal product itself will be both responsive and come with native app support for iOS and Android. Business Update In October, three more brokers and two more MLSs joined the BPP. We welcome @Properties of Chicago, BHHS Bruce Mulhern, BH&G Gary Greene of Houston, and the Heartland (Kansas/ Missouri) and RealTracs/Middle Tennessee Regional MLS’s. Although we are getting strong industry support now numbering more than 50 Brokers and 50 MLSs, it will take more than that to be successful. Please check out this webpage to see the industry leaders who are participating. – please encourage others to help. Vision The BPP aims to provide a home search experience as it was meant to be, simple, direct from the MLS, and based on the common sense principle of connecting consumers to the people who create the listings and are best able to help them. We will be successful through the support of our current community of BPP, LLC unit holders combined with the ever-increasing encouragement of brokers and agents all over the country. We aim to delight the consumer while adhering to Fair Display […]


Broker Public Portal License Agreement

by Victor Lund on August 11, 2015

WAV Group is providing consulting services to the Broker Public Portal project. This project seeks the collaboration of MLSs and Brokerages in developing a national MLS consumer-facing website that adheres to the Fair Display rules for property search. Since starting the project in January, the company has developed and filed its LLC governance, elected the board of managers, and is running three parallel projects. The first two projects include Brand development (work contracted out to 1000watt Consulting), and Request for Proposal (being done by a workgroup of the Board). The third project is the development of the data license agreement between the portal and the MLSs participating in the site. WE NEED YOUR HELP! The goal of the development of a data license agreement is to create one license agreement. We have engaged the services of Larson Skinner to manage this process. A first draft of the agreement has been circulated to MLSs participating in the project. In this second phase of review, we would like to extend license agreement for open comment until August 24th. There are two documents linked to this post: the first is a letter explaining how to submit your feedback (click here to download), and the second is the revised draft license agreement (click here to download). Please carefully review both documents and submit your feedback to BY THE END OF THE DAY ON August 24, 2015.


Partnership set to move historic project forward with strong identity and message Arroyo Grande, CA – July 23th, 2015 – The Broker Public Portal Project, a partnership between real estate brokerage firms and MLSs across the country aimed at creating a better, simpler digital home search for consumers, has selected 1000watt as the agency that will create the “BPP” brand identity and message. The BPP project has attracted widespread support from a nearly equal combination of 100 brokers and MLS representing about 750,000 agents. “We are genuinely excited to be moving forward with a strong and respected creative partner like 1000watt to bring our vision to life” said Merle Whitehead, Chairman of the BPP executive committee. “Their team understands real estate, they understand branding and they are uniquely skilled at communicating.” “This project aligns with our experience perfectly,” said Marc Davison, a founding partner at 1000watt. “We’ve helped innumerable real estate companies strengthen and communicate their brands, and have also helped launch dozens of new technology applications in our space. We are committed to supporting this really important initiative.” “Unlike outside agencies that flounder in their efforts to understand the real estate consumer and the role of MLS consumer facing websites, 1000watt is already an expert,” says Victor Lund, WAV Group project manager for the Broker Public Portal. Lund suggests “the board’s selection of 1000watt will accelerate the timeline and provide valued expert resources to the efforts.” 1000watt is a brand, marketing and strategy agency that helps real estate companies and real estate technology companies strengthen their brands, improve their marketing and out-innovate their competitors. The company has offices in Portland, Oregon and Oakland, California. About the Broker Public Portal The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to the fair display guidelines that brokers expect when their content is displayed online. More information can be found at Media Contact: Kevin Hawkins | WAV Group Communications (206) 866-1220 |


Broker Public Portal Retains Larson Skinner PLLC

by Kevin Hawkins on July 14, 2015

Arroyo Grande, CA – July 14th, 2015 – The Broker Public Portal (BPP) today announced that it has retained the Minneapolis law firm of Larson Skinner PLLC to assist in developing a broker-friendly and MLS-friendly content license agreement for BPP’s projects. BPP continues its progress to bring a national MLS consumer-facing website to market.  As with any other portal, multiple listing services that will be participating in the Broker Public Portal will need to enter into data license agreements that allow MLS-participant listing information to be displayed on the site. One of the founding covenants of the Broker Public Portal is to display data in compliance with the Fair Display Guidelines ( to create an online consumer site that is very different from other sites in the marketplace today. Larson Skinner is a firm that has long supported MLSs and other companies with advice on data licensing. “They are a natural fit for the needs of the Broker Public Portal,” said Merle Whitehead, BPP Chairman. “They have been in the trenches of data licensing agreements with third party sites like Zillow Group, MOVE, and REALTOR® Property Resource. They know how to structure agreements that protect MLSs and their participants’ data very well,” continued Whitehead. According to Victor Lund, WAV Group consultant to the Broker Public Portal, “It will be a pleasure to work with Larson Skinner again.” WAV Group has worked with Larson Skinner in the past on data licensing projects for mutual clients of both firms. “Their leadership in developing constructive agreements across our industry is well known.” BPP released the first draft of the licensing agreement to the MLSs who have contributed financially to the development of the project. “The agreement is open for comments and feedback from MLSs that are already involved in the project, and we expect to have revisions to the draft incorporated immediately following the two-week commenting period,” said Mitchell Skinner. Both Brian Larson and Mitch Skinner are collaborating on the development of the data license agreement between the BPP and participating MLSs. They are being assisted by Larson Skinner attorney Camille Beshara. About the Broker Public Portal The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to […]


Arroyo Grande, CA – June 30th, 2015 – In the wake of the Broker Public Portal’s first board meeting comes the announcement that Alon Chaver, former Vice President of Industry Services at Trulia, has agreed to join the company’s Board of Managers. The governance of the LLC allows the Board to nominate two outside directors. Mr. Chaver is the first of those two. Mr. Chaver has deep roots in the real estate industry as the co-founder and CEO of iHomefinder, a pioneering technology firm that helped shape innovative applications for MLSs, brokers and their agents. Chaver stepped down from that position in 2012 to join online portal Trulia. While at Trulia, Chaver supported the organization in building direct data licensing relationships with brokerages and MLSs leading up to the $2.5 Billion acquisition by fellow portal giant Zillow Group. “I am honored to join the team that will guide and shape the industry’s initiative to build a national portal for the benefit of both consumers and the real estate community,” says Chaver. “MLS consumer-facing websites have long occupied a valued strategic position supporting their brokers’ online marketing efforts and winning the confidence and trust of consumers with timely, accurate, and comprehensive information direct from the source. For the first time, the industry will bring together both brokers and MLSs to build a national portal that will live along side third party websites and deliver additional value to local brokers and their agents.” A nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms began the initiative to create the national portal in 2014, culminating in a fundraising round that began in January of this year. Since its inception, 51 brokers and 44 MLSs have contributed $480,000 in seed contributions to get the new company started. Together the contributors represent nearly two thirds of the members of the National Association of REALTORS®, a group responsible for 98% of annual home sale transactions according to the National Association of REALTORS®. In the first six months of the year the group has collected seed funding, elected its first Board of Managers and Officers, and is now busy with building out their go to market strategy. Broker Public Portal Board Chairman Merle Whitehead in a statement writes: “We welcome Mr. Chaver to the team! He brings decades of experience and leadership in our industry having operated enterprise businesses that provide consumer search […]

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An Industry At Risk

by Victor Lund on June 25, 2015

I am an optimist, so I live under the warm blanket of confidence that everything is going to be all right. But during the past month of traveling to every corner of our nation, I have encountered the twisty, curvy road to progress. I found greatness, and I found stagnation. I found agile innovators alongside good ol’ keep-it-is-ers. It’s hard to characterize our industry. We use most of the same words to describe our flocks of agents, brokers, Associations of REALTORS®, and MLSs. At times, is it is unfair to call some by their name. Are you an agent if you don’t sell real estate? Are you a broker if you do not have any agents or do any transactions? Are you an Association of REALTORS® if your chapter does not have enough dues to employ at least one full time staff member? Are you an MLS if your only duty is to collect fees? The one thing that we do have as an industry is freedom of choice. Agents have the choice to become REALTORS® or not. Brokers can maintain their license with little effort and use it as a shell corporation for data access. We have Association of Choice. There is also MLS of choice as long as you do not expect to take a copy of the data with you when you move. If you do not like something about your flock, you can move on quite easily. Indeed, if you are breathing you are likely being recruited. What could possibly disrupt all of this? Is the disruption likely to be constructive or destructive? What will divide us on our path as we face the intersection of doing nothing or doing something? We have among us some passionate leaders who are igniting constructive disruption from within the rank and file. They are organizations doing something like the Real Estate Standards Organization (RESO) who has set a goal to have every MLS RETS certified by the end of the year. There is Project Upstream that seeks to create a unified process for brokers to originate, copyright, and distribute their data to maintain their rightful ownership and prohibit misuse. There is the Broker Public Portal that sets out to deliver on a national consumer facing website fed by MLS data – adhering to the fair display guidelines – and giving brokers a new alternative to property display their listings […]


Broker Public Portal Elects Executive Committee

by THE WAV GROUP on June 4, 2015

The Broker Public Portal announces that the Board of Managers has selected the first Executive Committee. Chairman: Merle Whitehead, CEO Realty USA Vice Chairman: John Mosey, CEO NorthstarMLS Secretary: Craig McClelland, Director Metro Brokers Treasurer: Paul Wells, CEO RE/MAX Barrington At Large: Cameron Paine, CEO Connecticut MLS At Large: Chris Heller, CEO Keller Williams Realty “It’s an honor to contribute to this vital initiative,” says Chairman Whitehead. “The resolve to introduce a new type of property search portal for consumers has never been stronger. Now that we have our new Board of Managers and Executive Committee in place, the talented team can advance the portal project.” John Mosey, Vice Chairman, said, “I am proud to be able to contribute to this initiative. It is a great example of how MLS’s and the broker community can work together to bring some balance back to the industry such that brokers have a new choice in how and where to display their listings. Moreover, consumers will now have a direct pipeline to the same kind of quality property information that their agents experience every day when they sign on to their MLS.” Nominations for the Executive Committee were drawn from the roster of the Board of Managers and duly elected by members of the board. The Board of Managers is as follows: Large Firms – 5 Joan Docktor – Fox and Roach Hoby Hanna – Howard Hanna Real Estate Chris Heller – Keller Williams Robert Moline – HomeServices of America Merle Whitehead – Realty USA Midsized Firms – 3 Richard Haase – Latter and Blum Craig McCelland – BHGRE Metro Brokers Dreyton Saunders – Michael Saunders Small Firms – 3 Christina Ishabishi Bonner – Pacific Union Mitch Ribeck – Tropical Realty Paul Wells – RE/MAX Barrington MLS – 4 Rebecca Jensen – Midwest Real Estate Data John Mosey – NorthstarMLS Cameron Paine – Connecticut MLS Kirby Slunaker – REcolorado   Media Contact: Kevin Hawkins WAV Group Communications (206) 866-1220