More Brokers Offering More Services

WAV Group consults primarily with enterprise brokerages who offer full services. We frequently refer to full services as home services, not to be confused with the Berkshire Hathaway company of the same name. Home services refer to the variety of needs that a customer has during a real estate transaction and beyond. In the residential real estate, this may take the form of Mortgage Services, Homeowners Insurance, Title Insurance, Home Warranty. Some residential companies even offer contractor services, maintenance services, landscaping services. Resort areas have brokers who offer concierge services where they will clean your home before and after your [...]

By |2018-05-03T21:24:29-07:00August 26th, 2013|Broker Technology Research, Broker-Agent Information, Main category|2 Comments
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RE Technology Buying Guide

RE Technology published a Technology Buyers guide. Brokers, Associations, and MLS are welcome to pass it along to agents.  2013 Technology Guide! The 2013 Technology Guide provides information on leading technology companies and products, and is designed to assist real estate professionals in selecting the best technology solutions for their businesses. The guide is available in two formats–as a PDF for download and as a web based flip book. The web version offers extra functionality by giving users the option to create and download a custom version of the guide containing only the products that interest them most. Guide readers [...]

By |2018-05-03T21:24:29-07:00August 21st, 2013|Main category|0 Comments
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Improving Second Tier Help Desk Performance

The Help Desk experience has been a cornerstone of innovation in business over the past decade. An enormous amount of investment has been placed on every corner of allowing consumers to help themselves. WAV Group routinely consults with enterprise brokers, MLSs, and large real estate technology companies on streamlining help desk to improve customer service and reduce costs. We have developed a new paradigm around encouraging self-help that you may want to consider. The customer who uses automated self-help tools like product FAQs and video before calling for support is normally the most dissatisfied customer. About the self-helper The self-helper [...]

By |2018-05-03T21:24:30-07:00August 13th, 2013|Broker-Agent Information, Main category, Technology Evaluation|0 Comments
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Leads are for Losers!

If America’s real estate agents and brokers had to build their business on online leads, they would be out of business. On all accounts, online marketing and lead generation tactics over the past decade have left brokerages with lighter wallets and little to show for it. Recently, the world’s largest real estate organization, REALOGY posted that they had generated 1.56 Million leads over the past 6 months for 239,000 agents. It is not really fair to double that number and annualize it to 3 million per year because November through January is a pathetic lead generation period. Regardless, even at [...]

By |2018-05-03T21:24:30-07:00August 13th, 2013|Broker-Agent Information, Main category, Technology Evaluation|3 Comments
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Trulia To Collect More Agent Data

To optimize your online effectiveness in the real estate business, you need to think strategically. This is the kind of strategic thinking that WAV Group works with brokers and franchises on every day. When a company that does a great job at online marketing and search engine optimization focuses on a strategy like enhancing agent information, we pay attention. Typically, when Trulia, Zillow, Realtor.com, or homes.com makes a change, it is with intent to find improvement. It's the way everyone should think. Why Agent Profiles Are Important When consumers search, they use keywords. In our broker website effectiveness study, we learned [...]

By |2018-05-03T21:24:31-07:00August 5th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Our Services|0 Comments
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Not All eSignature Platforms are Created Equal Webinar

Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the [...]

By |2018-05-03T21:24:31-07:00August 5th, 2013|Broker-Agent Information, Main category, Our Company, Our Services, Technology Evaluation|0 Comments
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1 plus 1 Equals Video

  Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the #1 search engine by a significant margin, capturing 75% of all search traffic (see image) If you combine the predominance Google with an understanding of how search results [...]

By |2018-05-03T21:24:31-07:00August 1st, 2013|Broker Technology Research, Main category, Technology Evaluation|0 Comments
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WAV Group Releases 2013 Broker Website Effectiveness Study

Contact:  Victor Lund, Author for: WAV Group 2013 Broker Website Effectiveness Study Phone & Fax. 805.709.6696 Email: victor@wavgroup.com Arroyo Grande, CA July 25th, 2013 – WAV Group (www.WAVGROUP.com), industry leaders of technology, strategic planning, research, business and product development, sales and marketing in the real estate industry, today released a whitepaper entitled “2013 Broker Website Effectiveness Study.” The whitepaper, written by WAV Group, surveyed the Google Analytics accounts of broker websites representing 7,500,000 monthly visitors as the subject for insight on consumers accessing broker websites, and also garnered insights on the impact of social media, mobile, listing syndication and search [...]

By |2018-05-03T21:24:31-07:00July 25th, 2013|Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation|1 Comment
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Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site.  It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site.  You can check them out here.  From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By |2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|0 Comments
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New View of Broker Social Media Strategy

One of the key shifts in online marketing that has occurred over the past 5 years is the evolution of social media marketing. What is astounding is how far removed most broker websites are from executing baseline social media strategies effectively. Brokers have largely ignored developing a social media strategy. Only a few have a social media director. Agents are aimlessly running wild on social media in ways that diffuse the impact of a common voice. Social Media calls to action are poorly represented on listing detail pages of broker websites Social Media is poorly leveraged on agent profile pages [...]

By |2018-05-03T21:24:32-07:00June 26th, 2013|Broker Technology Research, Main category, Marketing|0 Comments
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Imprev Roars with Mobile Marketing for Agents

Imprev has long been a behind the scenes type of company. Historically they partner with Giant franchises, Giant Brokers ,or Giant technology companies to deliver fully integrated and smart marketing solutions that agents access through their back office intranet. Imprev's solution includes a full suite of print marketing like flyers and postcards; and a full digital marketing suite which includes digital flyers, online campaigns, listing presentations, virtual property tours, and lots of other features. Recently, they have been in the industry eye for the release of their new system (developed with help from 1000WattConsulting) and plunging headlong into mobile. Today, Imprev gives agents [...]

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Main category, Marketing|1 Comment
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A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|0 Comments
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