Fe Fi Fo Fum: American Search Giants
WAV Group uses benchmarking tools like Hitwise® and ComScore® to study how brands in real estate accomplish the goal of reaching consumers online.
WAV Group uses benchmarking tools like Hitwise® and ComScore® to study how brands in real estate accomplish the goal of reaching consumers online.
Some would suggest that the buyer’s agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services.
There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.
How much of your business development strategy is focused on human contact with your friends and past customers? What are you doing to raise your human interaction?
WAV Group believes that Lone Wolf now occupies about 90% of the forms management software market in the United States and Canadian real estate industry.
The RISMedia Power Broker Report is the industry’s favorite top brokerage list. And with good reason.
The evolution of data management standards has been driven by generous contributions of the best minds in real estate technology, shepherded by Jeremy Crawford over the past two years. Today, WAV Group welcomes another great leader to RESO, Sam DeBord. His credentials are outstanding. The RESO announcement is important because MLS systems in America are the platform for data management in real estate. Since its inception, MLSs found their own path to creating data schemas, like data payloads, data fields, and data business rules. As brokers and agents have evolved their application diversity in their business from property search [...]
Let’s face it…many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you’re evolving and that your brand is still relevant today.
Who is getting to the listing appointment first? Is it a traditional broker the first call for a listing appointment, or do consumers reach out to iBuyer programs like Zillow, Redfin, Keller Williams, Realogy, OpenDoor, Mark Spain, or others first?
There is a lot of noise in real estate right now – brokerages are worrying about a host of external factors beyond their controls - Compass and its latest set of acquisitions, whispers of a recession, bad weather keeping buyers away from Open Houses etc. While we always have to keep our eye on the industry and economy, it’s more important to keep your eye on something much closer to home that you CAN control that WILL have a REAL impact on your business. Many brokerages closely watch transaction closings and Gross Commission Income (GCI). Both are very important metrics, [...]
A tremendous amount of energy and money has been invested into moving consumers from a digital experience into an agent relationship. Consumer research performed by the National Association of REALTORS® regularly indicates that consumers start their process of buying or selling online before connecting with a Realtor®. I do not think anyone denies it.
The October financial numbers have come in and it is not pretty. Many brokers experienced their worst GCI numbers of the year in October. The market is frozen. Low inventory and low transaction volume. Smart brokers are hunkering down for a cold winter.