The California Association of REALTORS® deserves recognition for solving one of the most significant pain points in real estate – digital forms management. When the real estate industry began the slow conversion from paper transactions to digital transactions, California led the way with the creation of a for-profit company that became zipLogix. Along the way, the National Association of REALTORS® joined CAR as an investor.
MLSs and Brokerages struggle constantly with how to build communications that break-through to their agents. Sometimes, it’s hard to know how your marketing efforts stack up against others, so I thought I would share this study to give all of us some perspective. As all online marketers know, open rate and click through rate are two key metrics that need to be closely monitored to ensure that you getting the bang for your marketing buck! According to a recent study called the 2016 Email Marketing Benchmarks Study th published by IBM, the average click through of emails sent in the [...]
The opinions and experiences of friends and acquaintances have always shaped the way people think about buying, owning and selling homes. New research suggests that the social networks that influence attitudes towards real estate decision-making today are more likely to be national, not local, and the consequences could be serious. Thus, consumers are making critical decisions about buying, selling, owning or renting in part based not on conditions in the markets where they live but on the experiences of friends who may live across the continent. The new way people think about real estate presents real challenges to real estate [...]
As summer draws to a close and fall sets upon us, it is incumbent upon all businesses to build their budgets for 2014. The old adage rings true, failure to plan is a plan to fail. Too many brokerages in America are guilty of this. Here are a few tips that will improve the planning process in your company. It is a good idea to print this out and provide it to your team as a reminder. Look at data first. Many brokerages fail to take a close look at the effectiveness of digital marketing programs. Dig deeply into your [...]
Brokerage Real Estate Technology An Industry Needing Backbone Brokers, large and small, face significant challenges they did not face 20 years ago. Profit margins have eroded and control over their independent contractors has been minimized. The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced. Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship. Our new white paperexplores the issues behind the broker’s challenge to gain better control and visibility [...]
