Real AI: Survey reveals real estate’s heavy use of AI, fast facts, five headlines, and a Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 3 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI survey reveals real estate’s heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% [...]

Webinar: Creating an M&A Brokerage Strategy

WAV Group held a well-attended webinar last week on how to acquire real estate firms and creating a successful M&A Strategy. The panelists included: Larry Rideout, Chairman of Gibson Sotheby’s International Realty, Victor Lund, Founding Partner, WAV Group, and George Slusser who leads our M&A Advisory Division.

By |2021-05-04T11:16:04-07:00May 4th, 2021|Mergers & Acquisitions, Webinars|0 Comments

Looking for an effective and affordable way to increase your site traffic by as much as 20%?

I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site re-design or major overhaul!

TAKING BACK CONTROL: Top Real Estate Teams Ditch the Big Portals for Their Own Branded Google PPC and Social Media Lead Generation Campaigns

The biggest and most successful agents and teams are reclaiming control of their own brand and marketing by working with real estate focused digital marketing companies like Ylopo. 

By |2020-12-09T11:56:46-08:00December 9th, 2020|Broker-Agent Information, Technology|0 Comments

Lone Wolf Launches Title Product in All States

In a press release, Lone Wolf recognizes their partnership with RamQuest, an Austin based title insurance company and settlement service that operates under the product name of Closing Market in all 50 states of the United States of America. RamQuest’s Closing Market is also a marketplace that has 56 partners today. In this case, Lone Wolf Marketplace is like eBay connecting to Amazon – marketplace connecting to marketplace.

Lone Wolf Launches New Technology Marketplace

Lone Wolf Technologies, owned by America’s fourth largest software company, Vista Equity Partners, has released a technology marketplace that will be made available through (Instanet) TransactionDesk and (zipLogix) zipForm® Plus transaction management and forms management solutions today.

Brokers Have Three Choices for Handling iBuyer Objections

Brokers who are ignoring iBuyer are making a big mistake. If iBuyers exist in your market, it’s time to develop a strategy today. Do not let your opinion of the long-term viability of the iBuyer discourage your actions.

By |2019-09-19T09:14:07-07:00September 19th, 2019|Broker-Agent Information, Sales Advisory|0 Comments

Why are MLSs making it SO hard to innovate?

Our industry needs to find meaningful ways to support new thinking and innovation. I recently put myself in the shoes of a start-up and found out just how difficult it REALLY is to leverage MLS information.    We have made it REALLY hard for the smart 16 year old in her garage to build the next big thing for a brokerage.  Frankly, even well-established tech companies have major challenges working with more than 600 organizations.  Refer to my commonapp article for more on that topic. Let’s put ourselves in the shoes of a tech start-up. They have built something interesting. [...]

By |2018-11-27T12:06:58-08:00November 27th, 2018|Uncategorized|10 Comments

Your Brokerage Needs to Improve Your Consumer Responsiveness

Sometimes Zillow Group does something that aggravates the industry, like displaying agent reviews. Other times Zillow does things that not only aggravate the real estate industry, but they point to profound best practices that are a roadmap to success. When brokers pay attention, they can learn a lot.

By |2018-11-18T19:42:52-08:00November 18th, 2018|Broker-Agent Information|0 Comments

Zillow is a Broker – So What?

“Berkshire Hathaway Home Services, NRT, Redfin – all brokers. Do brokers drop out of IDX because they are selling homes in their market? Brokers share their listings with these large firms everyday. If Zillow joins the list, what’s the diff?” This is the conversation starter that an investment banker had with me today. I appreciate having conversations with people in the capital markets. Bankers see the world differently. They believe that markets shape themselves and that great companies lead markets. Perhaps Zillow Group has its heart in its current service offerings today. The company protests against becoming a brokerage, but [...]

By |2018-05-03T21:22:45-07:00June 21st, 2017|Main category|0 Comments

How Loyal Are YOUR Customers?

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow.  While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]