Real AI: No PR – AI will make you a ghost, facts, headlines and the word of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 2 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. No PR? AI will make you a ghost While using generative AI, Victor Lund, Founding Partner at WAV Group, uncovered a new vital reason why public relations (PR) is essential for every firm, product, and service. His prompt requested AI to create information on firms that offer MLSs rev share for data aggregation and distribution. Granted, [...]

Real AI: AI free-for-all, AI gets its own keyboard key, fast facts, top headlines and Quote of the Week

Real AI: AI free-for-all, AI gets its own keyboard key, fast facts, top headlines and Quote of the Week By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 1 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. The AI free-for-all 2024 is signaling a messy year ahead for AI. Yesterday, Apple and Disney were told by the US Securities and Exchange Commission that they could not avoid shareholder votes calling for reports on their [...]

How Loyal Are YOUR Customers?

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow.  While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]