CMLS Brings it to the Table

Highlights and Lowlights at NAR Midyear

by Kevin Hawkins on May 25, 2017

NAR Brochure

The REALTORS® Legislative Meetings & Trade Expo is a mouthful, so we all just call it NAR Midyear. This one was a scorcher: both inside, as Upstream was the hot topic, and outside, as the temperatures were in the 90s in mid-May and the humidity made me remember why everyone leaves D.C. in August (except the tourists). CMLS Brings it to the Table For me, this was the highlight of the conference and it really isn’t even officially part of Midyear. It’s a tangential track that the Council of Multiple Listing Services hosted at American University, about 15 minutes north of the Marriott and Omni. The setting was in a meeting room inside its new Innovations building at AU that was so new, it wasn’t even on GPS, so finding it was a challenge for Uber and Taxi drivers. The content was stellar. Brian Boero of 1000watt introduced this clever, simple slogan to define what an MLS is with “Making the Market Work.” Brian did give me my favorite quote of the day: “No other group of 1 million people could be more different than REALTORS®.,” he said. Marilyn Wilson, our founding partner at WAV Group was tasked at presenting the results of the MLS Benchmarking survey that WAV Group conducted for CMLS. The benchmarking survey sampled the behavior of more than 200 MLSs representing over 1 MillionREALTORS®. There are certainly opportunities for improvement and CMLS best practices education leads the way. Fewer than 1 in 5 MLSs do an annual technology review Fewer than 1 in 3 have a marketing program, yet 2 in 3 say they promote products regularly Less than half measure customer satisfaction 40% use customer satisfaction benchmarks Fewer than 50% track calls Only 40% require board training for understanding financials 58% have no written succession plan Throughout the day, some of the best minds of the MLS industry shared their thoughts and visions, candidly, including Lauren Hansen (consolidation), David Charron (consolidation), Kathy Condon(broker engagement) and Chris Carrillo (The Grid). I loved what David observed: what prevents consolidation is a clashing of cultures. How true! It was at lunch that Upstream’s Alex Lange made the announcement that was heard around the industry almost immediately, creating an instant debate among PR people about whether the word “pivot” should have been used – or not. Upstream will now integrate with MLSs like a data share – allowing brokers a […]

{ 3 comments }