cmls

MRED sends data directly to Trulia

by Victor Lund on February 29, 2012

Cheer for MRED

Midwest Real Estate Data LLC or MRED is the MLS of the Chicago region of Illinois. They are the MLS Provider to around 40,000 real estate professionals. In a press release today, Trulia announced that MRED will feed listings directly to Trulia, bypassing Listhub, Point2 and other listing syndicators. “Listing syndication has contributed to a mess on Trulia and all other sites who get their data second hand, on behalf of our brokers, MRED is going to fix it” says Russ Bergeron, MRED CEO. There has been a great deal of discussion in the real estate industry about syndication to publishers. Today, publishers receive listing from multiple data sources. It is not unusual for a listing to be provided to a publisher like Trulia from a broker, an MLS, an agent, a virtual tour provider, an agent website provider, a franchise, a magazine publisher, ad infinitum. This array causes a quagmire of uncertainty about the authority of the listing source, and breeds inaccurate data. MRED has been on a march to help Trulia clean the data through the Trulia Direct Reference program. According to Trulia, only 10%-13% of the listings in the MRED marketplace (from 3rd party syndicators of non-MLS data) are found to be incorrect on a regular basis. MRED’s goal with this new program is to clean it all, says Bergeron. “We do not believe that brokers (and agents) are going to stop sending data to publishers, and only the MLS can fix the data quality issue.” This may be the first step toward the MLS having more leverage to protect brokers from seemingly nefarious usage of broker data. In an effort to make a difference, Bergeron volunteers as an advisor to Trulia and Realtor.com, and is a participating member of the Council of MLS. Bergeron has been recognized by the industry for his leadership many times.

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RE Technology Launches MLS and Association Newsletters

by Victor Lund on December 6, 2011

The real estate technology leader now offers a free newsletter solution for their partners. ARROYO GRANDE, Calif. – December 6th, 2011 With more than 1.5 million visits per month, RE Technology (www.RETechnology.com) has proven that comprehensive information and training on real estate technology is a must-have for today’s top real estate agents and brokers. To support MLSs and Associations in delivering daily real estate technology information to subscribers, RE Technology has launched custom MLS and Association newsletters – free to all RE Technology partners. Already have a newsletter, but looking for more articles? We can help with that too! Any RE Technology partner has the right to publish RE Technology articles by simply copying and pasting the article into your newsletter.[1] Have a Twitter page or Facebook page for your MLS subscribers or Association members? RE Technology provides you with two ways to supply content to those accounts. You may request a custom RSS feed for your Twitter and Facebook pages, or we can supply you with a custom Facebook widget to complete your technology tab on your Facebook page.

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CMLS reviews pending IDX policy changes

by Victor Lund on October 31, 2011

I am a big fan of CMLS, the acronym for the Council of MLS. The Council does more than any other organization to support best practices among MLS service providers. Today, CMLS hosted a member webinar that provided a 360-degree overview of the pending IDX rule change, a consideration that will be discussed and submitted to the NAR Board of Directors for approval at the NAR Convention in Anaheim. The suggestions to the NAR Board of directors from the call were simple. Cathy Holefelder of Heartland MLS provided a great summary of the call and suggested this synthesized overview. –       Repeal Franchise IDX Policy –       Prohibit the Use of IDX for Social Media –       Prohibit the Use of IDX for RSS feeds Brokers may have the freedom to do as they like with their listings, but they should not have the liberty to use another broker’s listing other than the permitted uses outlined in today’s IDX policy.

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CMLS

Morrisville, N.C. (October 21, 2011) – The Council of Multiple Listing Services (CMLS) recently inducted industry veteran and CMLS charter member, Peter Shuttleworth, into the Hall of Fame at the Annual Conference on October 6 in Tucson, Ariz. He became the first person to receive the CMLS Hall of Fame designation, which was established earlier this year to recognize outstanding individual contributions made through dedicated service to the association and the industry. “We are so very excited that Peter is our very first inductee into the CMLS Hall of Fame – the standard to receive this award has been set by his amazing contributions to our industry,” said Merri Jo Cowen, CMLS president.

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CMLS

The CMLS Conference in Tucson was absolutely the BEST EVER in my view!  First, there were over 550 attendees – the largest in conference history. The conference continues to grow in popularity year after year due to the relevant and timely content delivered coupled with well-organized and FUN events. This year was no different.  The CMLS Board led by Merri Jo Cowen and the fabulous hosts at the Tucson Association of REALTORS® led by Phil Tedesco and Wes Wiggins, formerly of Tucson created a very memorable event.   Jim Harrison, CEO of MLSListings was also elected as the latest board member of CMLS too.  He will be a great addition to the group, I’m sure. The event was kicked off with keynote speaker Brian Taylor, who set the tone of the conference to be focused on evolution, change and transitions.  He used several exercises to graphically depict the ways organizations fall into bad habits and use the wrong motivators to influence change ineffectively.  He set the tone for every presenter to speak frankly and talk about the “real” issues holding back the MLS industry.   In my view the single largest hurdle to growth and evolution of the MLS industry is our own hesitation to take bold and sometimes even unpopular moves to keep the industry ahead of the endless number of competitors coming after us.

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WAV Group Presenting at CMLS Conference in Tucson

by Marilyn Wilson on September 23, 2011

CMLS

WAV Group is proud to be a part of this year’s CMLS conference held on October 5th-7th in Tucson, Arizona. Partners, Marilyn Wilson and Victor Lund will be presenting on the important topics facing the Real Estate industry. WAV Group is renowned for its ability to deliver unbiased and objective research and insights and has been credited with providing advisory services that have helped countless organizations re-invent themselves to create growth by delivering relevant products and exemplary customer service to their customers. Marilyn Wilson will be participating in two panels “The Crystal Ball of Governance” and “What consumers think does matter”.   Marilyn Wilson brings world-class corporate experience to the real estate industry and to her MLS clients. She was formerly SVP of Product development, Strategic Planning and Marketing for Fisher-Price toys, one of the top ten brands in the world. She was also CEO of Surveyor Corporation, the leading provider of web camera software and the inventor of the MPEG video transmission standard, as well as the world’s first live video streaming over a smartphone. Marilyn prides herself on her ability to work with her clients to outline change strategies that marry vision with practical and achievable methods for achieving growth.   She is the industry’s leading expert on real estate consumers and conducts studies for the National Association of REALTORS®, California Association of REALTORS® as well as Fortune 500 companies like BlackBerry, First American Title and many others.

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