coldwell banker

Coldwell Banker Chooses Imprev

by Victor Lund on September 29, 2014

Today’s real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader’s partner for their marketing suite, jointly providing a full solution to Keller Williams, unit Marketleader purchased SharperAgent in 2011. At the time of the acquisition, SharperAgent claimed 30,000 customers and Marketleader claimed 50,000 customers. Marketleader then went on to sign up a number of large franchise organizations, including Century 21. Today, the Marketleader suite is a business unit owned by Trulia who is in the process of being acquired by real estate portal leader, Zillow. No doubt, this announcement for Imprev is significant. Imprev has had a nearly decade-long standing relationship with RE/MAX and recently launched an automation platform with Berkshire Hathaway’s largest brokerage, Fox and Roach Realtors (a solution that is tightly integrated into CoreLogic’s AgentAchieve platform). Imprev shows with Coldwell Banker that it can connect to Leadrouter, which is a standard used by other Realogy franchises. Congratulations to Imprev and to Coldwell Banker’s 84,000 sales associates. Since over 80% of a firm’s business comes from sphere marketing – marketing suites like Imprev are critical service offerings. disclaimer – WAV Group has provided consulting services to all companies mentioned in this post. Press Release Coldwell Banker Unveils New eMarketing Platform Madison, N.J. (Sept. 29, 2014) – Coldwell Banker Real Estate LLC today announced an agreement with Imprev, Inc. to power the Coldwell Banker® brand’s fully mobile eMarketing platform. Coldwell Banker eMarketing is part of the new Coldwell Banker 360 suite of products that give Coldwell Banker independent agents and brokers access to a platform that delivers an extensive range of exclusive designs and marketing content and allow them to easily engage with consumers via the Web, email and social media, including Facebook, Twitter, Google+ and Pinterest. “Our new Coldwell Banker eMarketing platform will make it easier for Coldwell Banker agents to connect with prospective home buyers and sellers while increasing productivity,” said Sean Blankenship, senior vice president […]

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