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Direct Feeds to Zillow Group

by Victor Lund on March 7, 2015

MLS RETS servers are designed to deliver IDX, VOW, and Full Data feeds to brokers and their vendors. With few exceptions, they were not purpose built for sending listing syndication feeds to publishers. Syndication feeds are the domain of Listhub. With Listhub’s support of Zillow Group’s websites going away, you must act now to determine what your plans are. MLS RETS Servers are emerging with new features that blend in Syndication support for Direct Feeds to Publishers like the Zillow Group. The defining difference between Listhub and direct feeds may be complex or simple. The complex path is considered by most legal strategists to be the best practice. Complex Give brokers a dashboard that puts them in control of their data being transmitted to the Zillow Group. To imagine such a dashboard, log into Listhub. It was purpose built for this. As I write this, my understanding is that only Bridge Interactive, Corelogic, RE DataVault, FlexMLS and Listhub have such a dashboard for your RETS server. RE Data Vault and Bridge are complete. Corelogic is being rolled out. Be mindful that this Zillow Group issue is new, and has sent everyone scrambling except for FlexMLS, Bridge Interactive, and RE DataVault who have been providing this solution for years. To be clear, systems like FlexMLS, RE DataVault, Corelogic, and Bridge Interactive have a different set of features. MLSs can configure the RETS server with fields specific to that publisher. The broker can turn it on or off. Only the data authorized will be sent. There are lots of reporting tools for servicing both the broker and the publisher when things go wrong. Simple The simple solution is to provide Zillow Group with a RETS feed with all data. Broker opt-in may be handled by solutions like Clareity CDC. You may also make a modification to your listing input page in your MLS system for Syndication Yes or No. I consider this a simple solution because it allows a flag to be distributed with the RETS data indicating the preference of the agent. At least for now, the MLS would be sending all of the data, but telling the Zillow Group not to use some of it. This may not be the best strategy because you are sending data to a third party and telling them not to use it. Clareity supports broker choice, but the MLS system probably puts the decision […]

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